2. Digital Marketing
Course Objectives
• To have a strategic understanding of digital marketing, its best practices and advanced tools
and technologies
• Get to know the blending of digital and offline marketing in perfect proportion
• Creating and organizing of digital marketing plan and its budget:
• Learning tools assisting in digital marketing viz.
• Google AdSense, Landing Page Techniques, Google Analytics and PPC
• Know the suitable requirements to set objectives and the evaluation of digital marketing
• Review, prioritize and re-organize the plans aimed at boosting the customer acquisition.
• Learn different strategies to be implemented in digital marketing
• Realize the factors resulting practical success and improve the outcome and productivity of
digital marketing.
• Blogging and generation of LeadsLearn different types of marketing:
• Content Marketing, Webinar Marketing, E-mail Marketing, Affiliate Marketing and Social
Media Marketing