The document outlines the key elements of developing a digital marketing strategy, including: 1) Researching and defining personas, understanding challenges, setting goals and objectives. 2) Mapping out campaigns to achieve objectives such as content marketing, paid marketing, video marketing, and email nurturing. 3) Setting metrics to measure success such as number of visits, leads generated, and keywords rankings.

1. Digital
Marketing
Strategy
Elements
Research and Define
• Research and Define Persona
Understand
• Understand Challenges
Define
• Define Competitive Edge
Set
• Set Goals and Objective
Map Out
• Map Out Campaigns to Achieve Objective
Set
• Set Metrics to Scale Success

2. How to Prepare Digital Marketing Strategy
Define Persona
A character assumed with aspects presented by a typical customer. Define
its characteristics and responsibilities.
Understand Challenges
Use Social intelligence to understand your persona's challenges.
Set Goals
- Number of Visits
- Number of Leads and Prospects
Number of Qualified Leads

3. Define Objectives
Content Marketing, Paid Marketing,and more.
Run Campaigns
Compiled with blog posts, paid marketing, enurturing, social media
posts and more
Define Competitive Edge
Set Metrics
No.of visits, keywords ranking, No. of leads captured and converted.

4. Defining Objectives
Content
Marketing for
Ranking, Traffic
and Branding
Personalized
Marketing on
Social Media to
Nurture Leads
Paid Marketing for
Business Traction
Video Marketing
for Branding and
Traffic
eNurturing for
Conversions

5. Map Out Campaigns to
Achieve Objectives
Based on the defined objectives consider setting a
campaign using below factors
• Choose Landing Pages to be Used as Primary Promotional Assets
• Define Blog Posts Strategy
• Define What Collaterals Could Help in Driving Leads
• Based on the Collaterals, Setup Leads Capturing Landing Pages
• Prepare Adwords and Social Media Paid Campaign Strategy
• Prepare Social Media Personalized Marketing Plan
• Set a eNurturing Plan

6. Search Engine Marketing
- SEO
Social Media Approach
- Personalized marketing
- Paid marketing
- Brand Awareness
-
Videos Marketing
- Shared on social media
- Ranked in search results
- Content marketing
Paid Marketing
- Google Adwords
- LinkedIn Paid
- FB Paid Marketing
- Twitter Paid Marketing
eNurturing
Automate workflows in CRM. Can
be accomplished by posts, vides,
infographics
Blogs
Infographics
Videos
eBooks
Case Studies
White Papers
Brochure
How Digital Marketing Strategy Drives Business Traction

7. Prerequisites for Marketing
• Resource planning
• Budget planning
• Competitive landscape analysis for determining
competitive edge