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1. Salesmanship- Qualities of Salesman
PG & Research Department of Commerce
Mannar Thirumalai Naicker College(Autonomous),
Pasumalai, Madurai -625004.
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2. Dr.V.Suresh Babu., M.Com., M.Phil., Ph.D., PGDCA.,

3. Qualities of Salesmanship
Introduction & Qualities of a
Successful Salesmanship
1.
Types of Qualities2.

4. Introduction
Salesmanship is not a child’s Play.
It is a competitive game.
To play this competitive game
successfully, a salesman should
have a pleasing sales personality.
How important fragrance and colour
are to a flower, so important is the
personality to a salesman.

5. Since a salesman future lies in successful salesmanship
To be develop host qualities
Ensure a successful career in selling
He willingness to learn, work and possess a tremendous
amount of self confidence

6. 1.Integrity
2. Honesty
3.Politeness
5.Firmness

7. The qualities of a salesman may be classified into four categories.
2
1
3
Physical
Psychological or
Mental Qualities
Social
Moral Qualities
4

8. Physical Qualities
01
Good Health
02
Good Appearance
03
Good Dress
04
Good Posture
05Pleasant
Voice
Physical Qualities A tidy appearance of a salesman is essential for
gaining an entry during a salesman's visit to the premises of prospects
and also for successful selling.

9. Mental Qualities also improve
the personality of a salesman and help him
to do his job better.
Psychological or Mental Qualities

10. Sharp
Memory
Imitative
Imagination
Resourcefulnessess
Alertness
Cool Temperament
Intelligence
Keen
Observation
1.
2.
3.
4..
5.
6.
7.
8.
The important mental qualities required of a salesman are :

11. Social Qualities
Social Qualities contribute to the personality of a salesman in no small measure. The
important social qualities required of a successful salesman are:

12. Courtesy
Self-
Confidence
Enthusiasm
Patience
and
Tolerance
Cheerfulness
Tact or
Diplomacy
Team-
Spiritt
Sociability
Social Qualities Types
10.
5
1
3
Good
Manners
Humour,
Sympathy
& Geniality

13. Moral
Qualities
Moral Qualities
The character or moral
qualities of a salesman add to the
sales personality of a salesman.
The important moral qualities
required of a successful salesman
are :
1.Honesty
2.Loyalty
3.Integrity
4.Determination
5.Courage 6.Maturity
7.Reliability
9.Aspiration or Ambition
10. Industriousness

14. Other Requisites of a salesman
No doubt , a good personality is quite essential for a
salesman.
But mere personality alone is not sufficient for a
salesman to succeed in his task in the
Competitive business world.
Besides that, a salesman must acquire some additional
qualities which are given below:

15. Other Requisites of a salesman
Knowledge
of self
Knowledge
of the products
Knowledge
of the firm
Knowledge
of the
Customers
Knowledge
of technique
of selling

16. Thank You