Business Intelligence - A Practical Perspective Team Computers & MAIA Intelligence
Gartner:  BI is #1 priority for CIOs
Business Intelligence Software  Market in India <ul><li>Indian market for Business Intelligence (BI) is growing at a CAGR ...
<ul><li>Business Intelligence is a Business Management term! </li></ul><ul><ul><li>- Wikipedia </li></ul></ul><ul><li>BI :...
What does Business Intelligence  Software Actually include? <ul><li>Data mining Software </li></ul><ul><li>End-User Query ...
What Tool / Technology is good? <ul><li>What tools are available? </li></ul><ul><li>What works for us? </li></ul><ul><li>W...
The Maze! <ul><li>Business Analysis </li></ul><ul><li>Enterprise Application Integration </li></ul><ul><li>ERP </li></ul><...
Any Map for the Territory? <ul><li>A model for understanding the IT and BI Space would help </li></ul><ul><li>Data Collect...
The IT-BI Space Data Collection Reporting More Flexible and Strategic  More Accurate, More Cleaner and Internally Consiste...
The BI Audience Requires Analytics Requires Reporting Requires Dashboards
The BI Value Proposition Increasing Value Generational Step Transactional Reporting Slice/Dice Ad-hoc Query, BI Tools Perf...
BI – Traditional Models Non-OLAP Data Models (Programming,  Visual Query  Tools, In-Memory, etc) Real time Reporting
BI – User Perspective <ul><li>Reporting  </li></ul><ul><ul><li>Regular Mass Information Dissemination in a standard format...
Today’s Reporting facts… <ul><li>Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scriptin...
Today’s Reporting Facts Contd… <ul><li>Multiple Data sources – Single view not possible </li></ul><ul><li>Tactical & Strat...
Reporting – Considerations <ul><li>Reporting technologies </li></ul><ul><ul><li>Designed for information distribution </li...
BI – Next Generation BI Flow Operational  Business Intelligence Easy-to-use  Front-end for  Business users   Supporting Bu...
Navigable Reports - Interactive
Navigable Reports – Slice & Dice
Analytics Designed for Understanding <ul><li>Analytics needs to facilitate:  </li></ul><ul><ul><li>Inspection </li></ul></...
Graphical Analytics Non-hierarchical Slice &  Dice
Dashboards – Interactive
Advanced Analytics  – Mining & Models <ul><li>Modeling </li></ul><ul><ul><li>Descriptive and Predictive Models </li></ul><...
So What is Business Intelligence? <ul><li>It includes everything : </li></ul><ul><ul><li>Ad Hoc, Interactive, Visual Repor...
Business Challenges TECHNOLOGY Transaction  Volume Market Volatility Consolidation Suppliers Government  Reforms Customer ...
Today’s Business Pressures Marketing Risk Service Sales Project Mgmt Human Resources Credit Finance Plan & Model Execute R...
Corporate Performance Management ‘ Corporate Performance Management (CPM)  is using right tools of    Business Intelligenc...
CPM Framework C3 : Communication, Comprehension, Control
Initiating CPM <ul><li>Integrate and take advantage of existing IT assets </li></ul><ul><li>Identify the data integration ...
White Space  Applications Unification of Data from Multiple Systems (ETL and Common Data Model) Propeller Rudder Enterpris...
<ul><li>Business Intelligence  </li></ul><ul><li>Is the Purpose of IT. </li></ul>
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  • such as revenue, return on investment, overhead, and operational costs’
  • BI - A Practical Perspective -TBSL

    1. 1. Business Intelligence - A Practical Perspective Team Computers & MAIA Intelligence
    2. 2. Gartner: BI is #1 priority for CIOs
    3. 3. Business Intelligence Software Market in India <ul><li>Indian market for Business Intelligence (BI) is growing at a CAGR of 27 percent and is expected to be $ 17 million market by end-2007 – An IDC Report </li></ul>
    4. 4. <ul><li>Business Intelligence is a Business Management term! </li></ul><ul><ul><li>- Wikipedia </li></ul></ul><ul><li>BI : Info on factors affecting business – </li></ul><ul><ul><li>Metrics on Sales, Production, Internal operations </li></ul></ul><ul><ul><li>Trends of Metrics </li></ul></ul><ul><li>This Info helps makes better decisions </li></ul>What is Business Intelligence? BI => BI Tools and Techniques!
    5. 5. What does Business Intelligence Software Actually include? <ul><li>Data mining Software </li></ul><ul><li>End-User Query </li></ul><ul><li>Reporting Software </li></ul><ul><li>Analytics Software </li></ul><ul><li>Packaged Data Mart / Datawarehouse </li></ul><ul><li>ETL Tools </li></ul>
    6. 6. What Tool / Technology is good? <ul><li>What tools are available? </li></ul><ul><li>What works for us? </li></ul><ul><li>What is required for us? </li></ul><ul><li>How much of D.A.R can be handled by various tools? </li></ul>The Maze!
    7. 7. The Maze! <ul><li>Business Analysis </li></ul><ul><li>Enterprise Application Integration </li></ul><ul><li>ERP </li></ul><ul><li>Isolated Point Solutions </li></ul><ul><li>Web Enabling </li></ul><ul><li>BI Tools </li></ul><ul><li>Training </li></ul><ul><li>Distributed Data Integration </li></ul><ul><li>CRM </li></ul><ul><li>Data Accuracy </li></ul><ul><li>Reporting </li></ul><ul><li>Ad Hoc Reporting </li></ul><ul><li>Predictive Modeling </li></ul><ul><li>Work Flow </li></ul>
    8. 8. Any Map for the Territory? <ul><li>A model for understanding the IT and BI Space would help </li></ul><ul><li>Data Collection from Transactions and Reporting requirements are two axes of the IT initiatives </li></ul><ul><li>Budget, Time, Business Needs, Technology Available and Skilled Manpower all influence decisions taken </li></ul>
    9. 9. The IT-BI Space Data Collection Reporting More Flexible and Strategic More Accurate, More Cleaner and Internally Consistent Accurate Business Insight for Decision Making and Improvement Operational Interactive Adhoc Visual reporting Initial Stages of Operational Establishment Statutory Accounting Data Warehouse Full Fledged ERP Data Integration Business Intelligence Isolated Systems For Few Areas
    10. 10. The BI Audience Requires Analytics Requires Reporting Requires Dashboards
    11. 11. The BI Value Proposition Increasing Value Generational Step Transactional Reporting Slice/Dice Ad-hoc Query, BI Tools Performance Management (KPI, Guided Analytics) Fact-Based Actions (OLAP/In-Memory, Statistics ) Intelligent Interactions (Data Mining) How are my export and domestic sales doing Can I understand my gross margin return on space? How is the business doing compared to last year? Compared to plan? Are there any potential out-of-stock situations region warehouse wise? Reporting Analysis Forecasting Predictive
    12. 12. BI – Traditional Models Non-OLAP Data Models (Programming, Visual Query Tools, In-Memory, etc) Real time Reporting
    13. 13. BI – User Perspective <ul><li>Reporting </li></ul><ul><ul><li>Regular Mass Information Dissemination in a standard format </li></ul></ul><ul><li>Analytics </li></ul><ul><ul><li>Slicing and Dicing with visual feedback and interactivity. </li></ul></ul><ul><ul><li>Mainly for the Middle Management – for Tactical Decisions and to guide Strategic Decisions </li></ul></ul><ul><li>Dashboards </li></ul><ul><ul><li>Quick Distilled Snapshots, highlighting the key Indices, for Instant Decision Making </li></ul></ul><ul><li>D.A.R. - Perfect combination of Data Distribution and Understanding of Information </li></ul>
    14. 14. Today’s Reporting facts… <ul><li>Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scripting for additional reports </li></ul><ul><li>Availability of only Static reports – No analysis possible </li></ul><ul><li>For analysis & intelligence, export to Excel – Chances of data corruption and data manipulation </li></ul>
    15. 15. Today’s Reporting Facts Contd… <ul><li>Multiple Data sources – Single view not possible </li></ul><ul><li>Tactical & Strategic Business Intelligence for top management – After-the-fact reports and analysis </li></ul><ul><li>Adhoc and enhancement requests from business users – Productivity loss of IT resources </li></ul>Solution : Operational Business Intelligence & Reporting
    16. 16. Reporting – Considerations <ul><li>Reporting technologies </li></ul><ul><ul><li>Designed for information distribution </li></ul></ul><ul><li>Ad-Hoc or Pre-Defined? </li></ul><ul><li>During-The-Fact (Real-Time) or After-The-Fact </li></ul><ul><ul><li>Transactional (or) Past Data </li></ul></ul><ul><li>Presentation </li></ul><ul><ul><li>Graphical or Tabular / Textual </li></ul></ul><ul><li>Navigability Across Reports </li></ul><ul><ul><li>Drill Through, Drill Across </li></ul></ul>
    17. 17. BI – Next Generation BI Flow Operational Business Intelligence Easy-to-use Front-end for Business users Supporting Business Activity Monitoring (BAM)
    18. 18. Navigable Reports - Interactive
    19. 19. Navigable Reports – Slice & Dice
    20. 20. Analytics Designed for Understanding <ul><li>Analytics needs to facilitate: </li></ul><ul><ul><li>Inspection </li></ul></ul><ul><ul><li>Exploration and </li></ul></ul><ul><ul><li>Question/Answer Probing </li></ul></ul><ul><ul><li>that coincide with the human process of assimilating data. </li></ul></ul><ul><li>Explore Freely </li></ul><ul><ul><li>Observe – Identify new relationships/dependencies/patterns – New Understanding – New Decisions/Actions </li></ul></ul><ul><li>Swim Freely in the Multi-Dimensional DataSpace: </li></ul><ul><ul><li>Customer ->Products -> Sales Person -> Other Products -> Other Customers -> Geography -> Best Selling Product -> … </li></ul></ul><ul><li>Think-as-you-analyse and Analyse-as-you-think </li></ul>Benefits of Navigable Reports
    21. 21. Graphical Analytics Non-hierarchical Slice & Dice
    22. 22. Dashboards – Interactive
    23. 23. Advanced Analytics – Mining & Models <ul><li>Modeling </li></ul><ul><ul><li>Descriptive and Predictive Models </li></ul></ul><ul><li>Famous Examples </li></ul><ul><ul><li>Beer and Nappies – Market Basket Analysis </li></ul></ul><ul><ul><li>Chrysler – Identification of new patterns </li></ul></ul><ul><li>Typical Requirements </li></ul><ul><ul><li>Model to predict Attrition </li></ul></ul><ul><ul><li>Model to decide credit limits for a credit card applicant </li></ul></ul><ul><li>Needed for a small percentage of Research users </li></ul><ul><li>Models developed here are used in Operation Control </li></ul><ul><ul><li>Risk Models </li></ul></ul><ul><ul><li>Cash Flow Models </li></ul></ul><ul><ul><li>Queuing Models </li></ul></ul><ul><ul><li>Stochastic Models … etc </li></ul></ul>
    24. 24. So What is Business Intelligence? <ul><li>It includes everything : </li></ul><ul><ul><li>Ad Hoc, Interactive, Visual Reporting </li></ul></ul><ul><ul><li>Interactive Analysis </li></ul></ul><ul><ul><li>What-if Analysis </li></ul></ul><ul><ul><li>Descriptive and Predictive Modeling </li></ul></ul><ul><li>Need to define ways of inducting BI </li></ul><ul><li>Every company needs a customized approach </li></ul>Well where BI can help?
    25. 25. Business Challenges TECHNOLOGY Transaction Volume Market Volatility Consolidation Suppliers Government Reforms Customer Management Manpower Competition
    26. 26. Today’s Business Pressures Marketing Risk Service Sales Project Mgmt Human Resources Credit Finance Plan & Model Execute Report & Analyze <ul><li>Rapidly Changing Conditions </li></ul><ul><li>How can I accelerate my planning and decision cycles? </li></ul><ul><li>How do I monitor conditions and take early corrective action? </li></ul><ul><li>Accountability, Transparency </li></ul><ul><li>How do I comply with corporate governance requirements? </li></ul><ul><li>How can I ensure accurate, timely reporting? </li></ul><ul><li>Ineffective Decision Support </li></ul><ul><li>How do I filter extraneous data and focus on relevant information? </li></ul><ul><li>How can I access and rationalize disparate, fragmented data? </li></ul><ul><li>Efficiency & Cost Control </li></ul><ul><li>How can I sustain / improve profitability? </li></ul><ul><li>How do I keep information current? </li></ul>
    27. 27. Corporate Performance Management ‘ Corporate Performance Management (CPM) is using right tools of Business Intelligence (BI) for monitoring and managing an organization's performance, using appropriate Key Performance Indicators (KPIs)
    28. 28. CPM Framework C3 : Communication, Comprehension, Control
    29. 29. Initiating CPM <ul><li>Integrate and take advantage of existing IT assets </li></ul><ul><li>Identify the data integration strategy </li></ul><ul><li>Identify a Business Intelligence strategy (Operational + Tactical) </li></ul><ul><li>Blending Business Intelligence with elements of planning, budgeting and appropriate-time monitoring </li></ul><ul><li>Identify measurable Business Performance Parameters (BPP) </li></ul><ul><li>Peg operational data with BPP </li></ul><ul><li>Improve and simplify pegging continuously </li></ul>
    30. 30. White Space Applications Unification of Data from Multiple Systems (ETL and Common Data Model) Propeller Rudder Enterprise Information The Framework Unified or Disparate Transaction Systems SCM CRM HR FA ERP SFA Other Industry Specific Transaction System Transaction & Operational Reporting for Line Managers Compliance Reporting Performance Analysis Business Analysis Market Analysis Tactical Reporting & Unified View for All Unified View of Enterprise Dashboards (KRA/KPI) Balanced Scorecards Strategy Map Review Actions Performance Management For All Users Tasks, Workflow, Common Calendar & Issue Log Enterprise Activity Synchronization and Monitoring Everyday Collaborative For Managers New Process Creation External Data Live Feeds Peer Data Market Data Research Reports External Data Disclosure, Compliance, Guidance, Profitability, Corporate Affairs Board, Investor and Shareholder View of Enterprise External Guidance Users Extranet
    31. 31. <ul><li>Business Intelligence </li></ul><ul><li>Is the Purpose of IT. </li></ul>

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