Made in India Magazine is a 100% Australian made lifestyle magazine bringing our multicultural communities, cultures and democracies together by the form of PREMIUM print media. It is a full gloss monthly magazine that has the right mix of Indian, Australian and multicultural stories that will intrigue you.

1. 16,548

2. Overview
 Background : Demographics and the Epiphany
 Strategic Objectives
 Why ‘Made In India Magazine’ stands out
 Advertising
 Win-Win-Win Partnership
 Summary

3.  2011 Census
◦ 390,894 people of Indian Heritage in Australia
◦ 81% out this population are proficient in English
◦ 201,365 of these immigrated after 2001 : Relatively younger crowd
◦ Indians are the 4th biggest immigrants after UK, NZ and China
◦ 25-29 years and 30-34 is the most populated age group
Background : Demographics
Metropolitan VIC
and
Metropolitan NSW
A mix of multicultural individuals including
Business Professionals
Business Owners
Uni Students
Tourists
Salaried Employees

4. Background : The Epiphany
The Business Purpose
 Observation : Most ‘Indian-Australian’ magazines
lie in local grocery stores
 Interviewed 2509 people picking these
magazines on what they liked
◦ Answers as follows :
 Good to line cupboards with the paper from these free magazines
 Excellent monitor stands when 5-6 magazines are stacked on top
 Special offers which are already gone by the time they call
 Knowing about upcoming bollywood and other events
 The Multicultural community needs to connect
through a fun, attractive and quality medium

5.  A platform to connect India and Australia on an
mainstream scale and level
 Concocting the right mix of articles to target a
multicultural audience
 Comprehensive media coverage of multicultural
events
 Content development model that is robust,
scalable and designed for consistency
Made in India
The philosophy

6. Value Preposition : Singularity
Why MADE IN INDIA stands out
CAB Audited Circulation
Circulations Audit Board Member
Audited circulation : 16548 copies per month
16,548 Copies
Average Net Distribution

7. Value Preposition : Singularity
Why MADE IN INDIA stands out
 Our Focus is to celebrate our multicultural diversity
EXPLORE | CONNECT | ENTERTAIN
with Premium Content
 Technical Specifications
◦ Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm)
◦ Inside : 100gsm Gloss (Existing magazines are Newsprint)
◦ More Shelf Life of the Magazine
◦ More readership per copy

8. Distribution
164 Bulk distribution Outlets of Indian Grocery Shops
Value Preposition : Singularity
Why MADE IN INDIA stands out

9. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Hand delivered at key locations and multicultural events

10. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Individual Copies distributed at multicultural events

11. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Copies delivered to restaurants, cafes, hospitals and libraries

12. Value Preposition : Singularity
Why MADE IN INDIA stands out
Distribution
Postal Subscription promotions for residential and corporate readers

13. Original Content
Value Preposition : Singularity
Why MADE IN INDIA stands out

14. The Cosmic Wave
Value Preposition : Singularity
Why MADE IN INDIA stands out
Original Content

15. Value Preposition : Singularity
Why MADE IN INDIA stands out
Original Content

16. Value Preposition : Singularity
Why MADE IN INDIA stands out
Social Media Presence
50,000+ Followers on Social Media
The highest of any multicultural
magazine in Australia
twitter
FACEBOOK
GOOGLE +
YouTube

17. Value Preposition : Singularity
Why MADE IN INDIA stands out
Website Features
 12000 Unique Visitors per month
 750k Hits per month
 New Content every week
 SEO Optimised
 Social Media Integrated
 E-Magazine released online monthly

18. Print Advertising Insert Size
Full page | Half Page | 1/3rd Vertical | Half 1/3rd Strip
Strictly Monitored Content to Ad ratio
Minimum 6 month contracts
Advertising Sponsorships
Value for Reader, Value for you, Value for us
Value for Reader Value for Advertiser Value for Us
Interesting content
combined with
limited advertising
in a free premium
magazine
Association with a
Premium Magazine read
by an increasingly
multicultural audience in
Sydney
Creation of a
brand based on
quality,
consistency and
excellence

19. Complimentary 60 Minute
Marketing Check-Up Session
PLUS
“Mates Rates” on Business Services
Value Added Services
Extra Value for All Advertisers
Print and
Distribution
Web Design and IT
SEO
Marketing Creative
Graphic Design
Competitive Print
Pricing on Flyers,
Brochures, Posters,
Banners and other
marketing collateral
Complementary artwork
touch up
GPS tagged distribution
3 Months of Full Service
Support included with every
Web Design
Web and Social Content
Creation and Website
Management
Keyword analysis and
creative for SEO services
Marketing Conceptualisation
Creative Design and Artwork
Demographic and Culturally
targeted advertising
EDM / Mailing List
Management

20. Summary : Made in India
 16,548 CAB AUDITED circulation
 Premium quality Full Gloss Print
 Extensive distribution model
 Strict Content to Ad Ratio
 Premium original
Content
 Online Presence
to complete the loop