Desai Dinesh from pune university.

1. B Y -
DESAI DINESH
Café Coffee Day [ccd]

2. Introduction
•Café Coffee Day (CCD) is an Indian café
chain owned by Coffee Day Global Ltd
Earlier known as Amalgamated Bean
Coffee Trading Company.
•Coffee day Global Ltd. is a Chikmagalur
based company which grows coffee in its
own estates of 12,000 acres (4249
hectares).
•It is the largest producer of Arabica beans
in Asia exporting to various countries
including USA, Europe and Japan

3. Information
 Type - private.
 Industry- Coffee shop
 Founded - 1996
 Founders - V. G. Siddhartha
 Headquarters - Bangalore, India
 Owner - Amalgamated Bean Coffee Trading
Company (ABCTCL) now known as Coffee Day
Global Ltd
 Website - www.cafecoffeeday.com

4. Entrepreneur -V. G. Siddhartha
 Siddhartha (now known V. G. Siddhartha) obtained
a Master's degree in economics from Mangalore
University, Karnataka.
 He married the daughter of S. M. Krishna, the
former Chief Minister of Karnataka, Indian Minister
for External Affairs and Governor of Maharashtra.

5. Coffee Business
 Almost 15 years later, Siddhartha established a
successful coffee business in Karnataka.
 He grows coffee in Chikmagalur and exports
about 28,000 tones of coffee annually and sells
another 2,000 tones locally for about Rs 350
million each year.
 200 exclusive retail outlets selling his brand of
Coffee Day powder all over South India
.

6.  He was the first entrepreneur in Karnataka to set
up a cyber café in 1996 (Café Coffee Day)
 He has 1,407 Coffee Day Cafes in India
 Siddhartha was awarded the Entrepreneur of the
year title in 2003 by The Economic Times for
"crafting a successful pan Indian brand for a
commodity business and giving Indian consumers
a new lifestyle experience that is within reach of
the common man.

7. Challenges
 Back in the 20th century, filtered coffee was mainly popular
among the South Indians, Rest of the Indians preferred Tea.
 Coffee was still limited to the wealthy people of Bangalore in
the most high-profile 5 star cafes in the state.
 He made an audacious promise to sell cappuccinos, lattes,
frappes in a country like India, where filtered coffee was
more of a necessity .
 Government of India had policies that made it difficult for
Indian Planters to venture out into the International coffee
cartel.

8.  The import and export duties were soaring high,
and it became nearly impossible for Siddhartha
to hold on to the unnaturally low prices.
 Thus, he headed to New Delhi, with a mission to
persuade the government to end the monopoly
over coffee, and it was a success.

9. Strategies
 The next challenge was to attract people to his café. He lowered bait
for the people the “Internet”.
 Back in the 1990’s, the Internet was still in its infancy stage and
Internet access was limited to posh places and cafes.
 People would often enter his café to surf the Internet and as a bonus
they could even sip their favorite coffee.
 Thus, a word spread about regarding the café and soon it became a
hangout spot for many youngsters.
 Witnessing a lavish welcome from the people of Bangalore, several
outlets were opened all over the country and even abroad

10. Present Brand Image:
 CCD is today the largest division of Amalgamated Bean
Coffee Trading Company Ltd. (ABCTCL). Presently, ABCTCL
is one Asia’s largest producer of Arabica beans.
 It is one of the leading coffee exporters with revenue of
approximately forty-five million US dollars. Even now, V.G.
Siddhartha holds the single largest stake of 12% in the
company and is known as the founder-owner of CCD

11. Subsidiaries
This company of nearly 5000 employees has a number of
subsidiaries that are:
 Coffee Day Xpress
 Coffee Day Fresh ‘n ground
 Coffee day take away
 Coffee day perfect
 Coffee day exports

12. Growth in a dynamic industry
This pattern of reinforcing
loops, called ‘Growth Cycles’,
converge on a customer base
driving the growth of
businesses pursuing “new
games” strategies.

13. Enjoy in CCD …

14. THANK YOU