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PESTL Model
POLITICAL• Alcohol Laws and Regulation• Taxes
ECONOMIC• Cost of Product• Income• Unemployment Rates• Interest Rates
SOCIAL-CULTURAL• Target Markets – Current and Potential  Customers• Drinking culture of Australia
TECHNOLOGY• Use of Social Media• Online Advertising• Digital Media
LEGAL• Under age drinking• Advertising must comply with standards• Drink driving
Market Segmentation
Values:•   Masculinity•   Pride•   Power•   Independence•   Potency•   Classic style
Competition in AustraliaRegular strength beer is the preferred alcoholic beverage in             Australia for 18-34 year ...
Product Perception
Jack Daniels wants to beperceived not as a bourbon and        not as a scotch  but as a Tennessee whiskey
Communication Campaign
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
Jack Daniels Presentation
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Jack Daniels Presentation

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Jack Daniels Presentation

  1. 1. PESTL Model
  2. 2. POLITICAL• Alcohol Laws and Regulation• Taxes
  3. 3. ECONOMIC• Cost of Product• Income• Unemployment Rates• Interest Rates
  4. 4. SOCIAL-CULTURAL• Target Markets – Current and Potential Customers• Drinking culture of Australia
  5. 5. TECHNOLOGY• Use of Social Media• Online Advertising• Digital Media
  6. 6. LEGAL• Under age drinking• Advertising must comply with standards• Drink driving
  7. 7. Market Segmentation
  8. 8. Values:• Masculinity• Pride• Power• Independence• Potency• Classic style
  9. 9. Competition in AustraliaRegular strength beer is the preferred alcoholic beverage in Australia for 18-34 year old Males
  10. 10. Product Perception
  11. 11. Jack Daniels wants to beperceived not as a bourbon and not as a scotch but as a Tennessee whiskey
  12. 12. Communication Campaign

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