2. About Starbucks Coffee
Company
• Starbucks Corporation, doing business as Starbucks Coffee, is
an American global coffee company and coffeehouse
chain based in Seattle, Washington.
• Starbucks is the largest coffeehouse company in the world
ahead of UK rival Costa Coffee.
• It has 21,536 stores in 64 countries and territories, including
12,218 in the United States, 1,716 in China, 1,330 in Canada,
1,079 in Japan and 808 in the United Kingdom.
3. Starbucks Mission Statement
Our mission
“to inspire and nurture the human spirit – one person, one cup and one
neighborhood at a time.”
Environmental Mission Statement
• Starbucks is committed to a role of environmental leadership in all facets
of our business.
• We fulfil this mission by a commitment to: Understanding of
environmental issues and sharing information with our partners.
• Developing innovative and flexible solutions to bring about change.
• Striving to buy, sell and use environmentally friendly products.
4. History
• The first Starbucks opened in Seattle, Washington, on March 30,
1971, by three partners who met while they were students at
the University of San Francisco:
English teacher Jerry Baldwin, history teacher Zev Siegl, and writer
Gordon Bowker.
• The three were inspired to sell high-quality coffee beans and
equipment by coffee roasting entrepreneur Alfred Peet after he
taught them his style of roasting beans
• The first Starbucks cafe was located at 2000 Western Avenue from
1971–1976.
5. Products/services offered
• Starbucks locations serve hot and cold beverages, whole-bean
coffee, micro ground instant coffee, full-leaf teas,pastries, and
snacks.
• Most stores also sell pre-packaged food items, hot and cold
sandwiches, and items such as mugs and tumblers.
• Starbucks Evenings locations also offer a variety
of beers, wines, and appetizers after 4 p.m.
• Through the Starbucks Entertainment division and Hear
Music brand, the company also markets books, music, and
film.
6. Unique features of Starbucks
• With two registers and a full staff, Starbucks can churn through 220
customers/hour
• Employees know the difference between a cappuccino and a latte
• Starbucks never serves coffee that has been sitting for longer than
30 minutes
• The store claims to serve 87,000 different drink combinations, all of
which a barista can make without hesitation
• Most stores have upgraded to the Swiss-made Mastrena, designed
to make "the highest-quality, consistent shot of espresso that will
be second to none
7. • Starbucks provides free WiFi, and there's no restriction on
laptop use
• Customers can pay with their iPhone and Blackberrys