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BATA SHOWROOM

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RETAIL MANAGEMENT

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BATA SHOWROOM

  1. 1. 1
  2. 2. INTRODUCTION• Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization.• Bata Shoe Company was incorporated in1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932.• In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata.• In the years that followed, the overall site was doubled in area. This township is popularly known as Batanagar. 2
  3. 3. • It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification.• The Company went public in 1973 when it changed its name to Bata India Limited.• Today, Bata India has established itself as India’s largest footwear retailer.• Its retail network of over 1200 stores gives it a reach / coverage that no other footwear company can match.• Bata’s smart looking new stores supported by a range of better quality products are aimed at offering a superior shopping experience to its customers. 3
  4. 4. BATA’S VALUES 4
  5. 5. • Constant innovation in design and product development• Superior customer service• Excellence in operational and commercial execution• Entrepreneurial spirit and passion to win• Teamwork in international environment• Trust and respect for our employees• Adding value to the community• Delivering on our commitment to shareholders 5
  6. 6. MERCHANDISE SUITABILITY 6
  7. 7. • No. Of Brands : – Bata , – Hushpuppies, – Marie Claire, – Power, – North Star , – Weinbrenner, – Ambassador, – Scholl, – Comfit 7
  8. 8. MERCHANDISE MANAGEMENT 8
  9. 9. • Competitors : Kadhims & Metro• Target Customer : Middle Class – Cater to price conscious masses• Planning : Sales plan by period• Merchandise Mix : Speciality,3000 Sq.Ft• Merchandising Method: Stock to sales• Method locational Convenience : – Easily Accessible, – Less travelling time, – Parking availability 9
  10. 10. MANAGEMENT STRATEGY &STORE OPERATION STRATEGY 10
  11. 11. • Organisation Structure : Managing Directer- >Vice President->Retail Manager->District Manager->Manager->Sales Person• Nature Of Ownership : Public Ltd Company• Operational Structure : – Chain Store ( Within India), – Franchising (Abroad)• Nature Of Service : Providing Service• Location : – Business Associated , Planned• Customer Interaction : Store Retailers• Layout : Free Flow 11
  12. 12. • Feature Area – – Point Of Sale, – walls, – Point Of Purchase – Special Fittings• Suppliers : Manufacturer• SKU : Scanner ( Article No.,Size,modal No.) 12
  13. 13. HR DEPARTMENT• Recruitment : – Advt In Paper , words Of Mouth• Qualification : +2• Training : On The Job• Compensation Plan : Straight Salary 13
  14. 14. RETAIL MIX• Product• Price• Place• Promotion 14
  15. 15. a) Range Of Products 15
  16. 16. Width Of Assortments• Shoes : Formal, Informal, Sports.• Varieties : For Men, Women and Children• Polish Variety: Wax, Spray, Liquid.• Used for : Sports wear, Leather and Canvas.• Kerchief : Sold branded as Ambassador.• Socks : Sports socks, Formal socks (For Men, Ladies, Children), Health Socks (For diabetics patients.), Ankle Socks. 16
  17. 17. Breadth Of Assortments• Gents, Ladies, Children (Formal Shoes)• Ladies Footwear• Children’s Footwear• Socks• Polishes• Brush• School Bags• Hand Bags• Belts• Lace• Shiner• Kerchief• Rough Skin Remover• Foot Spray 17
  18. 18. b) PricePricing Strategy : Odd PricingSetting Retail Price : Demand OrientedTYPES SIZE AGE PRICEFor Infants 1-5 Infants Rs. 249-1000For Children 9-13 4-9yrs Rs. 249 onwards 1-5 10-14yrs Ends at Rs. 1399Leather Shoes 6-11 Above 15yrs Rs. 899-5500Sports Shoes 6-11 Above 15yrs Rs. 1100-2500Ladies 3-8 Above 15yrs Rs. 249-1799Cut Shoes 3-8 Above 15yrs Rs. 249-399(Normal)Cut Shoes 3-8 Above 15yrs Rs. 1499(Leather) 18
  19. 19. c) Promotion• Magazine,• Children Channel (Tv),• Banner,• Pamplets. 19
  20. 20. d) Place• Place : – 1200 stores , found in all the metros, mini-metros and towns – Time:10-10(all Days Working)• Facilities: – Car Parking, – Space, – Credit Card 20
  21. 21. SPACE MANAGEMENT STRATEGY• Retail Store Entrance :Shutter Covered• Visibility Of Retail Unit : Marquee• Parking Facility – Spacious – Cost – Security – Basement Parking• Lighting : Brightly Lighted• Signage: Differentiating Brands 21
  22. 22. • Display Method: – Slatwall (Shoes) – Gridwall Panels & Accessories(socks,polish) – Face-out(socks,cutshoes) 22
  23. 23. • Wall Colour : Monochromatic• Flooring Material : One Colour Carpet 23
  24. 24. CRM STRATEGY• Mkt : mentioned above• Sales : – End Of Season – Jul & Aug – 30 To 50% Discount 24
  25. 25. • Support : – Payment :Credit Card Facility(ing Vysia To American Express) – After Sales Service : Within 5 Months Free Service & After That Payable – Home Delivery ( Online Purchase) – Personalisation (Treated With Respect) – Retaining Customers ( After Sales Service,stock Availability With The Help Of” IT”) 25
  26. 26. DISTRIBUTION STRATEGY• Intensive Distribution – Gurgoan - Automatic Stock – Chennai Distribution Center – Periyapalayam – Transport Service : In Mini Lorry• Expenses : Rent & Others 26
  27. 27. in• BY : ( MBA – A Sec ) – J.Subhashine – S.Uthra – Abinaya – Divya Dharshini – Deepika Bindhu 27

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