This document proposes an integrated online social digital learning platform called Pahanmi Online. It aims to address limitations in traditional education like time/place restrictions and high costs by providing affordable, accessible courses anytime on any device. The platform will offer free and paid individual courses, academic programs, professional training, nano degrees, and an online library. It sees opportunities in Sri Lanka's 0.5M+ student market and the global $319B eLearning industry. The team's competitive advantages include being the only local provider and offering greater convenience and affordability than competitors like Udemy, Coursera, and Khan Academy. Revenue will come from commissions on paid courses, fees for tutoring/events, and memberships. Growth will
2. NAME OR LOGO
The Problem
Time, Place and
Device
Limitations and
barriers in education
Language
Language matters.
Difficulty in understating
English (localization)
Quality courses are
expensive
High quality learning
materials are costly.
Complexity
Complexity of the
knowledge.
E-resources
E-books are
expensive
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3. NAME OR LOGO
Opportunity - Market Size
Targeting Sri Lanka and Global Market
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Sri Lankan student base Global student base
Total market size of USD
319.16 billion in 2025
0.5+ Million 10+ Million
Sri Lankan online community
5+ Million
Global online community
100+ Million
4. NAME OR LOGO
The Proposed Solution
Integrated online social digital learning platform
with mobile apps
Limitless
Education anytime,
anyplace & on any
device
Affordable
High quality low cost
courses, workshops
and seminars
Sharing
Share knowledge on
various forums and
groups
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5. NAME OR LOGO
The Proposed Solution - Product
Comprehensive integrated digital social learning
platform
Academic courses Professional
courses
Courses by reputed
companies
Nano degrees
Industry oriented
courses
Online library
Access to world
renown reading
materials
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Courses by universities
and individuals
6. NAME OR LOGO
The Proposed Solution - Product differentiation
1. Free courses
2. Professional courses
3. Nano degrees
4. Accredited online degrees
5. Online workshops and seminars
6. Online tutoring
7. Online e-books
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7. NAME OR LOGO
Competitive Edge - No any local competitors
All in one platform – Pahanmi Online
○ Innovative integrated e-learning solution
Global Competitors
○ Udemy – Courses by experts
○ Coursera – Courses by universities
○ Udacity – Courses by reputed companies
○ Khan Academy – Free courses through Youtube
○ Chegg – Online tutoring
○ Open Library – Online e-book library
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Udemy
Coursera
Khan
Academy
Chegg
Udacity
Open
Library
8. NAME OR LOGO
Competitive Edge - Differentiation
Convenience
Inconvenient
Expensive Affordable
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Pahanmi Online
9. NAME OR LOGO
Business Revenue Model
Earning on commission and membership fee
Paid courses
Earn 30% - 50% from
each student enrollment.
Online tutoring,
workshops and
Seminars
Earn 30% from each
student.
Online library
$5 per month
membership fee.
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10. NAME OR LOGO
Business Model - Growth Strategy
Phase 1
2019 - 2021
• Build individual courses by
experts and sell to Sri Lankan
market
• Start online tutoring,
workshops and seminars
• Create online e-book library
Phase 2
2022 -2024
• Build academic courses by
universities and sell to Sri
Lankan market
• Build professional courses by
firms and sell to Sri Lankan
market
Phase 3
2025 - 2027
• Build individual, academic and
professional courses for
global market
• Launch Nano degree
programs
• Launch online accredited
degree programs
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12. NAME OR LOGO
Team
Suchith
Gunarathna
Founder & Chairman
Soloman
Jayasena
CEO
Dr. Lakshitha
Premathilake
Advisor
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BSc in MIS(Special)
PhD(Reading)
Entrepreneur, IT Professional,
Lecturer and Motivation Speaker
BSc in Software Engineering
Entrepreneur
PhD in Environmental engineering
BSc in Mechanical Engineering
Researcher and Mechanical Engineer