2008 European eLearning Market Studies   HR Solutions eLearning Expo  Paris, March 2009 [email_address]
2008 European eLearning Market Studies <ul><li>Synthesis of main figures presented during the HR & eLearning Solutions for...
1. CCIP 2008 market study
CCIP Market Study <ul><li>CCIP Study </li></ul><ul><ul><li>Conducted by le Préau / CCI de Paris (Chamber of Commerce and I...
CCIP Market Study <ul><li>Development </li></ul><ul><ul><li>Recent </li></ul></ul><ul><ul><ul><ul><li>70% companies who pr...
CCIP Market Study <ul><li>Still a small part of the budget </li></ul><ul><ul><ul><li>5% training budget  in 65% companies ...
CCIP Market Study <ul><li>Access </li></ul><ul><ul><ul><li>From their job desktops for  50%  of the trainees </li></ul></u...
CCIP Market Study <ul><li>eL & KM </li></ul><ul><ul><li>80% companies state they did not initiate KM process </li></ul></u...
2. Demos 2008 market study
Demos Market Study <ul><li>Blended Learning & Coaching study </li></ul><ul><ul><li>Conducted by Demos group </li></ul></ul...
Demos Market Study <ul><li>eLearning contents delivered via </li></ul><ul><ul><li>33% 1 or more in-house or SAAS systems <...
Demos Market Study <ul><li>Advantages </li></ul><ul><ul><li>Cost cutting </li></ul></ul><ul><ul><li>Powerful delivery </li...
Demos Market Study <ul><li>eL offer </li></ul><ul><ul><li>61% tutorial system + blended learning </li></ul></ul><ul><ul><l...
Demos Market Study <ul><li>Blended  (suite) </li></ul><ul><ul><li>Advantages </li></ul></ul><ul><ul><ul><li>Time spared 20...
Demos Market Study <ul><li>Tutorial accompaniment:  an additional answer to eL </li></ul><ul><ul><li>Need for adices, help...
Demos Market Study <ul><li>Market study conducted by Demos group </li></ul><ul><ul><li>350 employees </li></ul></ul><ul><u...
3. Cegos 2008 market study
CEGOS eLearning Market Study <ul><li>CEGOS Market study </li></ul><ul><ul><li>Study on training implementation in 2008 </l...
CEGOS eLearning Market Study <ul><li>Blended </li></ul><ul><ul><li>Add  pre  and  post  modules to classroom sessions </li...
CEGOS eLearning Market Study <ul><li>2008 European figures </li></ul>85 93 96 69 Training on the trainee’s desktop 10 17 1...
CEGOS eLearning Market Study <ul><li>2008 European figures </li></ul><ul><li>K€ </li></ul><ul><li>Companies from 2.000 to ...
CEGOS eLearning Market Study <ul><li>To conclude </li></ul><ul><ul><li>France proves late regarding eL and blended learnin...
CEGOS eLearning Market Study <ul><li>Market Study conducted by the Cegos group </li></ul><ul><ul><li>European leader </li>...
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2008 E Learning Market Studies

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[2008 eLearning market studies]
3 Major European studies conducted by French actors Cegos, Demos and CCIP

Published in: Education, Technology, Business

2008 E Learning Market Studies

  1. 1. 2008 European eLearning Market Studies HR Solutions eLearning Expo Paris, March 2009 [email_address]
  2. 2. 2008 European eLearning Market Studies <ul><li>Synthesis of main figures presented during the HR & eLearning Solutions forum, Paris Porte de Versailles, March 2008 </li></ul><ul><li>3 market studies </li></ul><ul><ul><li>These are the first market studies conducted on such a scale </li></ul></ul><ul><ul><li>1 st european eLearning market study driven with major European companies, and asking final users </li></ul></ul><ul><li>3 leading professional training French actors </li></ul><ul><li>http://2009.salon-rh.com/rh_2009/salon-rh2009 </li></ul>
  3. 3. 1. CCIP 2008 market study
  4. 4. CCIP Market Study <ul><li>CCIP Study </li></ul><ul><ul><li>Conducted by le Préau / CCI de Paris (Chamber of Commerce and Industry) in France </li></ul></ul><ul><ul><li>Sample group </li></ul></ul><ul><ul><ul><li>1740 companies (> 50 employees) asked </li></ul></ul></ul><ul><ul><ul><li>Additional phoning survey : 300 companies </li></ul></ul></ul><ul><li>Results </li></ul><ul><ul><li>12% companies financed or developped training projects on eLearning </li></ul></ul><ul><ul><li>Mainly in companies >500 employees </li></ul></ul><ul><ul><ul><li>>1000 employees: 31% </li></ul></ul></ul><ul><ul><ul><li>500< <1000 : 21% </li></ul></ul></ul><ul><ul><li>Sectors </li></ul></ul><ul><ul><ul><li>finance/bank/insurance </li></ul></ul></ul><ul><ul><ul><li>Electronics </li></ul></ul></ul><ul><ul><ul><li>Chemicals & pharmaceutics </li></ul></ul></ul>
  5. 5. CCIP Market Study <ul><li>Development </li></ul><ul><ul><li>Recent </li></ul></ul><ul><ul><ul><ul><li>70% companies who provide eLearning did not begin sooner than 2005 </li></ul></ul></ul></ul><ul><ul><li>External </li></ul></ul><ul><ul><ul><ul><li>66% eLearning trainings are conducted by external trainings companies </li></ul></ul></ul></ul><ul><ul><ul><li>Target = executives </li></ul></ul></ul><ul><ul><ul><ul><li>Executives = 42% trainees </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Middle managers (not senior or top managers) </li></ul></ul></ul></ul>
  6. 6. CCIP Market Study <ul><li>Still a small part of the budget </li></ul><ul><ul><ul><li>5% training budget in 65% companies </li></ul></ul></ul><ul><ul><ul><li>Adresses less than 5% employees in 62% companies </li></ul></ul></ul><ul><ul><ul><li>Increasing since 2007 </li></ul></ul></ul><ul><li>Three main domains </li></ul><ul><ul><ul><li>Languages 56% </li></ul></ul></ul><ul><ul><ul><li>Office applications 23% </li></ul></ul></ul><ul><ul><ul><li>Management 10% </li></ul></ul></ul><ul><li>Partially internalised </li></ul><ul><ul><ul><li>40% companies already developed internal tools </li></ul></ul></ul><ul><ul><ul><li>56% companies have internal know-how </li></ul></ul></ul>
  7. 7. CCIP Market Study <ul><li>Access </li></ul><ul><ul><ul><li>From their job desktops for 50% of the trainees </li></ul></ul></ul><ul><ul><ul><li>From a multi media room </li></ul></ul></ul><ul><li>Blended </li></ul><ul><ul><ul><li>65% trainings comprise mor eL than classroom trainings </li></ul></ul></ul><ul><li>Advantages </li></ul><ul><ul><ul><li>Spare time </li></ul></ul></ul><ul><ul><ul><li>Simplify administration </li></ul></ul></ul><ul><li>drawbacks </li></ul><ul><ul><ul><li>Employees motivation remains low </li></ul></ul></ul><ul><ul><ul><li>Time and organisation </li></ul></ul></ul><ul><ul><ul><li>Non-using companies assert that </li></ul></ul></ul><ul><ul><ul><ul><li>eLearning is not adapted to their needs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>They have no needs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>They prefer one-to-one or instructor-led trainings </li></ul></ul></ul></ul>
  8. 8. CCIP Market Study <ul><li>eL & KM </li></ul><ul><ul><li>80% companies state they did not initiate KM process </li></ul></ul><ul><ul><li>60% companies declare that the sharing knowledge system did not lead to a culture of sharing the knowledge </li></ul></ul><ul><ul><li>CCIP Market Study </li></ul></ul><ul><ul><li>presented on 12/03/2009 by Raphaël Gnanou during theHR & eLearning Solutions Forum </li></ul></ul><ul><ul><ul><li>CCIP = 12 Management Schools in France </li></ul></ul></ul><ul><ul><ul><li>CCIP = 14.000 students </li></ul></ul></ul><ul><ul><ul><li>www.preau.ccip.fr </li></ul></ul></ul>
  9. 9. 2. Demos 2008 market study
  10. 10. Demos Market Study <ul><li>Blended Learning & Coaching study </li></ul><ul><ul><li>Conducted by Demos group </li></ul></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>30 companies ( ∈ SBF 120) </li></ul></ul></ul><ul><ul><ul><li>Interviews of Training and eLearning managers </li></ul></ul></ul><ul><li>Results </li></ul><ul><ul><li>eL is part of the pedagogical methods and tools, it is understood and integrated in companies’ culture </li></ul></ul><ul><ul><li>The portion of eL increases inside the training offer </li></ul></ul><ul><ul><li>Taylored trainings </li></ul></ul><ul><ul><ul><li>Created by providers </li></ul></ul></ul><ul><ul><ul><li>Topics: jobs / procedures / regulations ; security ; HR </li></ul></ul></ul><ul><ul><li>On-shelf offer </li></ul></ul><ul><ul><ul><li>Mainly management trainings </li></ul></ul></ul>
  11. 11. Demos Market Study <ul><li>eLearning contents delivered via </li></ul><ul><ul><li>33% 1 or more in-house or SAAS systems </li></ul></ul><ul><ul><li>30% 1 or more SAAS platforms </li></ul></ul><ul><ul><li>23% 1 corporate platform </li></ul></ul><ul><ul><li>7% several LMS </li></ul></ul><ul><li>Where do the trainees follow eL sessions </li></ul><ul><ul><li>90% at their desk place </li></ul></ul><ul><ul><li>47% in an internal ressources center (multimedia training room) </li></ul></ul>
  12. 12. Demos Market Study <ul><li>Advantages </li></ul><ul><ul><li>Cost cutting </li></ul></ul><ul><ul><li>Powerful delivery </li></ul></ul><ul><li>Difficulties </li></ul><ul><ul><li>Organisational & technical </li></ul></ul><ul><ul><li>Trainee’s loneliness / isolation </li></ul></ul><ul><ul><li>Paradox </li></ul></ul><ul><ul><ul><ul><li>The trainee should be accompanied/coached </li></ul></ul></ul></ul><ul><ul><ul><ul><li>= coaching = cost = opposite to the cost cutting goal </li></ul></ul></ul></ul>
  13. 13. Demos Market Study <ul><li>eL offer </li></ul><ul><ul><li>61% tutorial system + blended learning </li></ul></ul><ul><ul><li>23% blended only </li></ul></ul><ul><ul><li>3% tutorial only </li></ul></ul><ul><li>Blended </li></ul><ul><ul><li>Approach « Classroom trainings revised, with shorter instructor-led sessions, linked with eLearning modules » </li></ul></ul><ul><ul><li>Recent (< 2 years) </li></ul></ul><ul><ul><li>Much developped in banking/inscurance sector </li></ul></ul><ul><ul><li>Development of on-line classrooms </li></ul></ul><ul><ul><li>Development of collaborative pratices (web 2.0) </li></ul></ul>
  14. 14. Demos Market Study <ul><li>Blended (suite) </li></ul><ul><ul><li>Advantages </li></ul></ul><ul><ul><ul><li>Time spared 20% to 30% </li></ul></ul></ul><ul><ul><ul><li>Efficicient </li></ul></ul></ul><ul><ul><ul><li>Flexible for the trainee </li></ul></ul></ul><ul><ul><li>Difficulties </li></ul></ul><ul><ul><ul><li>Training ingeneering </li></ul></ul></ul><ul><ul><ul><li>Difficulté de créer un parcours </li></ul></ul></ul><ul><ul><ul><li>Complexité de mise en œuvre et de suivi </li></ul></ul></ul><ul><li>Main subjects </li></ul><ul><ul><li>Jobs skills trainings </li></ul></ul><ul><ul><li>Foreign languages </li></ul></ul>
  15. 15. Demos Market Study <ul><li>Tutorial accompaniment: an additional answer to eL </li></ul><ul><ul><li>Need for adices, help and accompaniment during on-line training paths </li></ul></ul><ul><ul><li>Need for extra training material </li></ul></ul><ul><ul><li>Need for technical assistance </li></ul></ul><ul><li>Internal coaching </li></ul><ul><ul><li>Who is responsible for it? </li></ul></ul><ul><ul><ul><li>Manager </li></ul></ul></ul><ul><ul><ul><li>42% expert </li></ul></ul></ul><ul><ul><ul><li>56% volunteer tutor colleague </li></ul></ul></ul><ul><ul><li>Tools: mainly via mails </li></ul></ul><ul><ul><li>Advantages / brakes </li></ul></ul><ul><ul><ul><ul><li>(+) fast answers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>(+) Motivation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>(-) lack of time and guidance for managers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>(-) Cost (human) </li></ul></ul></ul></ul>
  16. 16. Demos Market Study <ul><li>Market study conducted by Demos group </li></ul><ul><ul><li>350 employees </li></ul></ul><ul><ul><li>2000 contractors & trainers </li></ul></ul><ul><ul><li>2007 turnover: 80 million € </li></ul></ul>
  17. 17. 3. Cegos 2008 market study
  18. 18. CEGOS eLearning Market Study <ul><li>CEGOS Market study </li></ul><ul><ul><li>Study on training implementation in 2008 </li></ul></ul><ul><ul><li>Sample </li></ul></ul><ul><ul><ul><li>900 users interviewed </li></ul></ul></ul><ul><ul><ul><li>Companies > 1000 employees </li></ul></ul></ul><ul><li>Results </li></ul><ul><ul><li>96% persons asked say they are satisfied or very satisfied with classroom trainings </li></ul></ul><ul><ul><ul><li>What do trainees want </li></ul></ul></ul><ul><ul><ul><ul><li>62% trainer’s know-how </li></ul></ul></ul></ul><ul><ul><ul><ul><li>33% quality of animation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>26% pedagogical qualities </li></ul></ul></ul></ul><ul><ul><ul><li>« learn without getting bored » </li></ul></ul></ul><ul><ul><li>12% employees attended eLearning modules </li></ul></ul><ul><ul><ul><li>66% users say they are satisfied with eLearning </li></ul></ul></ul><ul><ul><ul><li>82% users say they are satisfied with blended learning </li></ul></ul></ul>
  19. 19. CEGOS eLearning Market Study <ul><li>Blended </li></ul><ul><ul><li>Add pre and post modules to classroom sessions </li></ul></ul><ul><ul><li>A directive approach </li></ul></ul><ul><ul><ul><li>Compulsory modules before classroom trainings </li></ul></ul></ul><ul><ul><ul><li>Post training assessment </li></ul></ul></ul><ul><ul><li>Necessity to adjust on-line and instructor-led contents </li></ul></ul><ul><li>Users expectations </li></ul><ul><ul><li>43% contents quality </li></ul></ul><ul><ul><li>38% visual quality </li></ul></ul><ul><ul><li>24% technical facility to access the modules </li></ul></ul><ul><ul><li>21% interactivity </li></ul></ul><ul><ul><li>51% employees would appreciate their company to develop eLearning </li></ul></ul>
  20. 20. CEGOS eLearning Market Study <ul><li>2008 European figures </li></ul>85 93 96 69 Training on the trainee’s desktop 10 17 11 4 Mobile learning 27 51 48 51 43 33 Blended learning 15 51 44 55 39 23 eL only 95% Classroom trainings Italy Spain Swiss United-Kingdom Germany France
  21. 21. CEGOS eLearning Market Study <ul><li>2008 European figures </li></ul><ul><li>K€ </li></ul><ul><li>Companies from 2.000 to 10.000 employees </li></ul>277 502 1018 464 1185 1376 Training budget 2008 Italy Spain Swiss United-Kingdom Germany France
  22. 22. CEGOS eLearning Market Study <ul><li>To conclude </li></ul><ul><ul><li>France proves late regarding eL and blended learning </li></ul></ul><ul><ul><li>96% trainees are satisfied with classroom sessions </li></ul></ul><ul><ul><li>85% trainees think most important is the trainer’s quality </li></ul></ul><ul><ul><li>Professional training French market </li></ul></ul><ul><ul><ul><li>€ 25 billion </li></ul></ul></ul><ul><ul><ul><li>€ 12 billion are linked with French regulation (French specific) </li></ul></ul></ul>
  23. 23. CEGOS eLearning Market Study <ul><li>Market Study conducted by the Cegos group </li></ul><ul><ul><li>European leader </li></ul></ul><ul><ul><li>1000 contractors and training experts </li></ul></ul><ul><ul><li>11 countries </li></ul></ul><ul><ul><li>2007 turnover = € 180 millions </li></ul></ul><ul><ul><li>www.cegos.fr </li></ul></ul>

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