An Evolving Career in Innovation Management

An Evolving Career in
Innovation Management
October 2020

Presented at: PMI Honolulu PDD 2020
Copyright 2020. All Rights Reserved
info@everevolving.biz | (302) 242-7778
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Companies that Prioritize Innovation vs. Everyone Else
Source: Organization for Economic Co-Operative Development

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Decreasing Average Corporate Lifespan
Source: INNOSIGHT Executive Briefing Sprint 2016

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If Cash is King,
then Innovation
is Immortality.

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This Photo by Unknown Author is licensed under CC BY-SA-NC

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Black Swan Event: “First, it is an outlier, as it lies outside
the realm of regular expectations, because nothing in the
past can convincingly point to its possibility. Second, it
carries an extreme 'impact'. Third, in spite of its outlier
status, human nature makes us concoct explanations for
its occurrence after the fact, making it explainable and
predictable.”
Definition coined by Nassim Nicholas Taleb and can be referenced https://fs.blog/2011/10/what-is-a-black-swan/

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Innovation provides the
flexibility we need to
handle the challenges
thrown our way

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ISO Definition: Innovation is a “new or changed entity
realizing or redistributing value. ”
International Organization of Standardization (ISO) 56000 – Innovation Management

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But to date, there is no Instant Pot for Innovative Ideas…
This Photo by Unknown Author is licensed under CC BY-SA-NC

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And in a sustainable business, you can’t just innovate once!

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“In fact, I predict one
day Amazon will fail.
Amazon will go
bankrupt.”
This Photo by Unknown Author is licensed under CC BY-NC

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Capture New Ideas
Develop, Refine and
Deploy Ideas
Retire Ideas
The Three Phases of the Innovation Lifecycle

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ISO Definition: “Innovation Management can include
establishing an innovation vision, innovation strategy,
innovation policy and innovation objectives, and
organizational structures and innovation processes to
achieve those objectives through planning, support,
operations, performance, evaluation and improvement.”
International Organization of Standardization (ISO) 56000 – Innovation Management

IAIOP Copyright 2020. All Rights Reserved
ISO Standards: Innovation Management
56000:2020
56002:2019
56003:2019
56004:2019
Fundamentals and vocabulary
Innovation Management System Guidance
T & M* for Innovation Partnership Guidance
Innovation Management Assessment - Guidance
56005:TBD
T & M* for Intellectual Property Mgmt. Guidance
56006:TBD
T & M* for Strategic Intelligence Mgmt. Guidance
56007:TBD
Idea Management
56008:TBD
T & M for Innovation Operation Measurements
56010:TBD
Illustrative Examples of ISO 56000
*T & M: Tools & Methods

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Good News for PMs – You
have already developed
many of the skills required
for Innovation
Management

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Many of the skills you’ve developed in your life as
a PM are directly transferable; including:
 Critical Thinking
 Task Management
 Business Case Writing
 Problem Solving
 Project-level Communication
Project Managers Skills
Applicable to a life in Innovation Management

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Many of the skills you’ve developed in your life as
a PgM are directly transferable; including:
 “Big Picture” Thinking
 Communicating the “Vision”
 Prioritizing Projects
 Resource Management and Optimization
 Performance Management
Program Management Skills
Applicable to a life in Innovation Management

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But it isn’t a 100% skillset match

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While many overlap, there are some new skills
that need to be developed and some others that
are of higher priority; including:
 Leading Product and Customer Discovery
Meetings
 Teasing out product designs from incomplete
feedback
 Developing Initial Minimal Viable Products
 Incorporating Sales and Marketing
Innovation Management Skills
Innovation Management Prioritizes Some Other Skills

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Organizations Available to Support Your Journey

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The IAOIP is rolling out a program to help
organizations align with and operationalize the
ISO 56000 model by:
 Providing assessments – comparing your
organizations current practices to what is
dictated by the model
 Helping you address any gaps by:
– Screening and identifying quality support
contractors,
– Allowing you to purchase tools for use, and
– Providing online training opportunities.
Organizational Assessments
Compare your organization to the ISO 56000 Standard

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Certified Professional Innovator
Norwich’s Latest Professional Development Course
 Cover 5 distinct areas related to building an
Innovation Pipeline; including:
– Leading innovation within the enterprise
– Building a Culture of Innovation
– Idea Evaluation and Management
– Creativity Tools
– Types of Innovation
 This certificate-based course is backed by the
IAOIP
– Comes with a free one-year membership to
the IAOIP ($200 value)

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Thanks for Joining!

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 Co-founder of Ever Evolving, Inc.
 10+ years of Project Management experience
supporting mostly government contracts
 Adjunct professor for Norwich Pro’s Project
Management Certification Program
Let’s Connect
- https://www.linkedin.com/in/steveapalmer/
- https://twitter.com/steveapalmer
- https://everevolving.biz
About Me, Steve Palmer
The Ever Evolving Businessman

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 We provide training, coaching and
consulting for organizations interested in
taking a structured, repeatable and
measurable approach to innovation.
 Industry thought leaders, we have traveled
internationally to speak and present
workshops on Innovation Management
 We are a member of Technical Committee
279, who has been charged with
establishing a new International Standard
for Innovation Management – ISO 56000.
Ever Evolving, Inc.
Who we are, and what do we do

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Contact Me
Steve Palmer
(302) 242-7778
steve@everevolving.biz
https://everevolving.biz

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Backup Slides

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6% of Executives are Satisfied with their Innovation Performance
Source: McKinsey and Company

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Continuous Waves of Innovation Keep Organizations Trending Up
Source: The Innovator’s Dilemma by Clayton Christensen
When you are OUT
of business…
Δt is SHRINKING
When you START
losing business…

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The Various Aspects of the Innovation S-Curve
Lead and Disrupt by Charles O'Reilly and Michael Tushman
This is where Norwich can help
you thrive with their:
- Innovation Hub
- Professional Development

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Continuous Waves of Innovation Keep Organizations Trending Up
Source: The Innovator’s Dilemma by Clayton Christensen

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Capture REFINE Retire
 New ideas are collected from
sources both internal and
external to your organization.
 The most promising ideas are
taken from concept to creation
and rolled out to interested
stakeholders.
 The company cuts ties with
products and processes before
they become an emotional and
economical drain.
Ever Evolving’s InnoSpecting Framework
* Capture, REFINE, and Retire is a Trademark property of Ever Evolving, Inc.

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Creative Destruction is the “process of industrial
mutation that continuously revolutionizes the economic
structure from within, incessantly destroying the old one,
incessantly creating a new one.”
Creative Destruction is a term most often associated with Joseph Schumpeter.

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InnoSpecting is the idea of looking both internally and
externally for Innovative ideas, and turning those ideas
into profit streams or cost savings measures for the
company through a controlled, repeatable process.
InnoSpecting is a Trademarked property of Ever Evolving, Inc.

An Evolving Career in Innovation Management

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