A study on 30 companies over 30 days focused on uncovering their email marketing strategy. This is a repository of email designs that stood out, and what we can learn from them.

1. Email Design Repository
By Stephanie Seputra
Part 3 of 5

2. The Project
I tracked and analyzed emails to understand the
strategy behind them. To make sure that the
data is accurate, I followed 30 companies
across various industries for 30 days.
This repository is a good starting point for
someone who is interested in delving a little bit
more into email design.
THE RESEARCH QUESTION
How can you use design to enhance your email
marketing strategy?
THE GOAL
Understanding email marketing from a design
standpoint.

3. Email Design
That Stood Out

11. Takeaways
● One Story - I know your brand has many interesting stories to tell, on each
campaign, focus on telling just one. But tell it extremely well.
● One Aesthetics - Use consistent branding and aesthetics in your email
campaigns and your other campaigns (i.e. print, digital, social, etc.).
Repetition is key.
● One Call-to-Action - Have one clear call-to-action that you absolutely want
your subscriber to do.

12. Hope this was helpful!
Part 1 - Email Marketing Analysis
Part 2 - Welcome Email and How To Do Them
Part 3 - Email Design Repository
Part 4 - The Power of Preference Centers
Part 5 - Life After Email - onto the Landing Pages!
If you want to connect with me, feel free to contact me at
stephanie.seputra@gmail.com
I’m also on Medium @stephanie-seputra
And on Instagram @stephanieseputra