1. Making Open
Innovation Work

3. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

5. Directed
Directive, invitational Directive, participative
Instructions
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

7. It’s just innovation!

8. ARLA COLOPLAST GRUNDFOS LUNDBECK
LEGO VESTAS NOVOZYMES
DONG
Cycle time, money, IPR and conservatism

11. Questions?

12. Big versus small – the
differences

13. #1 Culture of innovation
#2 Allocation of resources
#3 Speed of decision-making

14. Why big companies
need small companies

15. #1 They live on the cutting edge!
#2 They break the rules and take more risks!
#3 They are closer to markets!
Big companies bring scale and access to markets!

16. Why things go wrong

17. #1 Trust is not established!
#2 They don’t do the homework!
#3 More focus on own gains rather than win-win!

18. Create simple letter of understanding that
outlines working principles for partnership

19. Set expectations upfront to avoid the “false
positives” mode

20. Interaction and involvement are key
elements for open innovation as well as
social media.
Companies need to build strong capabilities
on this intersection if they want to out-
innovate their competitors.

21. Discovery: HIGH
Incubation: LOW / HIGH
Acceleration: HIGH
Internally: HIGH

22. People first, processes next then ideas
Executives are not the key issue (TBX)
What’s wrong in Denmark?
Direction, training and time

23. Direction, training and time

24. Get the book
for free on
15inno.com!
Let’sstay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard