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C O N F I D E N T I AL
THE PROMISE OF CROWDSOURCING:
7 THINGS WE STILL NEED TO DO
(+3 PREDICTIONS)
By Shelley Kuipers. Cro...
C O N F I D E N T I AL
If you could rethink the last 10 years
What would you change?
C O N F I D E N T I AL
Shelley Kuipers
BUT FIRST, AN INTRODUCTION
Crowdsourcing thought leader • Entrepreneur • Investor
N...
C O N F I D E N T I AL
THE PROMISE OF
CROWDSOURCING
7 THINGS WE STILL NEED TO DO
	
  
C O N F I D E N T I AL
We need to consolidate, there are too many me-too
companies.
ACTION
Look at your peers, join forces...
C O N F I D E N T I AL
We need to innovate our industry, our value propositions,
our business models.
ACTION
Be honest abo...
C O N F I D E N T I AL
We need to take responsibility for the crowd compensation
models we’ve created.
ACTION
Ensure they ...
C O N F I D E N T I AL
We need to ramp up our efforts on encouraging broad
adoption by global organizations.
ACTION
Be a m...
C O N F I D E N T I AL
We need to focus the majority of our efforts on delivering
value to our stakeholders.
ACTION
Be a d...
C O N F I D E N T I AL
We need to move beyond ‘big data’, what the hell are we
doing with it?
ACTION
Focus on measureable ...
C O N F I D E N T I AL
We need more BIG ideas, not more ‘crowdsourcing
platforms’, who cares.
ACTION
Roll up your sleeves,...
C O N F I D E N T I AL
“To do good, you actually
have to do something.”
– Yvon Chounard
C O N F I D E N T I AL
MY 3 PREDICTIONS
C O N F I D E N T I AL
There will be breakouts amongst us.
(and if we don’t break out or perhaps join forces, some
of us w...
C O N F I D E N T I AL
There will be the development of new intelligence
mechanisms.
(shifting from big data to intelligen...
C O N F I D E N T I AL
First came Content, and then Community, NOW it’s time
for Commerce.
(it’s the next step, products t...
C O N F I D E N T I AL
REIMAGINING, REDESIGNING,
REBUILDING THE ENTIRE CROWD STACK
	
  
C O N F I D E N T I AL
“Fashion is like
walking a tightrope.
You risk falling off into
the ridiculous, but if
you stay on ...
C O N F I D E N T I AL
Questions?
LET’S TALK!
C O N F I D E N T I AL
@shelleykuipers
shelley@betterventures.co
www.betterventures.co
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THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)

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THE PROMISE OF CROWDSOURCING:
7 THINGS WE STILL NEED TO DO
(+3 PREDICTIONS)

Crowdsourcing Week Global Conference - Singapore

by Better Ventures | It’s better when everyone wins™

Published in: Investor Relations, Internet
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THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)

  1. C O N F I D E N T I AL THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS) By Shelley Kuipers. Crowdsourcing Week Global. 21 April, 2015. Singapore.  
  2. C O N F I D E N T I AL If you could rethink the last 10 years What would you change?
  3. C O N F I D E N T I AL Shelley Kuipers BUT FIRST, AN INTRODUCTION Crowdsourcing thought leader • Entrepreneur • Investor Now… Co-Founder of Better Ventures  
  4. C O N F I D E N T I AL THE PROMISE OF CROWDSOURCING 7 THINGS WE STILL NEED TO DO  
  5. C O N F I D E N T I AL We need to consolidate, there are too many me-too companies. ACTION Look at your peers, join forces, be open. 1. CONSOLIDATION
  6. C O N F I D E N T I AL We need to innovate our industry, our value propositions, our business models. ACTION Be honest about what’s not working, throw it out, start over, just be better. 2. INNOVATION
  7. C O N F I D E N T I AL We need to take responsibility for the crowd compensation models we’ve created. ACTION Ensure they are focused on long term benefit to crowd participants; aim for more than fair reward for contributions, they are our lifeblood. 3. RESPONSIBILITY
  8. C O N F I D E N T I AL We need to ramp up our efforts on encouraging broad adoption by global organizations. ACTION Be a marketer, an evangelist, make ambitious commitments. 4. ADOPTION
  9. C O N F I D E N T I AL We need to focus the majority of our efforts on delivering value to our stakeholders. ACTION Be a doer, a producer, follow through on your commitments, over deliver and walk the talk. 5. VALUE
  10. C O N F I D E N T I AL We need to move beyond ‘big data’, what the hell are we doing with it? ACTION Focus on measureable results, sustainable value creation, being winners. 6. RESULTS
  11. C O N F I D E N T I AL We need more BIG ideas, not more ‘crowdsourcing platforms’, who cares. ACTION Roll up your sleeves, get to work, think BIG and be BOLD. Fear is your friend! 7. IDEA (BIG)
  12. C O N F I D E N T I AL “To do good, you actually have to do something.” – Yvon Chounard
  13. C O N F I D E N T I AL MY 3 PREDICTIONS
  14. C O N F I D E N T I AL There will be breakouts amongst us. (and if we don’t break out or perhaps join forces, some of us will fail).   1. BREAKOUTS
  15. C O N F I D E N T I AL There will be the development of new intelligence mechanisms. (shifting from big data to intelligence).   2. INTELLIGENCE
  16. C O N F I D E N T I AL First came Content, and then Community, NOW it’s time for Commerce. (it’s the next step, products tagged & ingested for seamless purchase – or pre-purchase).   3. COMMERCE
  17. C O N F I D E N T I AL REIMAGINING, REDESIGNING, REBUILDING THE ENTIRE CROWD STACK  
  18. C O N F I D E N T I AL “Fashion is like walking a tightrope. You risk falling off into the ridiculous, but if you stay on you triumph.” –Vivienne Westwood
  19. C O N F I D E N T I AL Questions? LET’S TALK!
  20. C O N F I D E N T I AL @shelleykuipers shelley@betterventures.co www.betterventures.co

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