re:publica, May 2012

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My presentation at re:publica, Berlin, May 3

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re:publica, May 2012

  1. 1. Get the book for free on 15inno.com!re:publica www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
  2. 2. We have no choice!Innovation is about connecting the dotsSocial media is about connecting the dots
  3. 3. Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
  4. 4. “…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization to work with external input tothe innovation process just as naturally as itdoes with internal input”- Making Open Innovation Work, 2011
  5. 5. Partnerships, alliances, consortia, networks DirectedSupplier Summits, Entrepreneur Days Instructions Directive, invitational Directive, participative None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
  6. 6. It’s just innovation!
  7. 7. FMCG MEDTECH PHARMACycle time, money, IPR and conservatism
  8. 8. Holistic view: Go beyond productsNetworking, communication skillsKey role is to facilitate, integrate
  9. 9. media are and social media are key drivers for Internet key drivers for open innovation = it effects everyone!
  10. 10. Whirlpool, GSK on LinkedIn@CarlosHaertel, @johnCEOatPsionSAP, IBM and Psion taps into communitiesSanofi-Aventis got 4-5 years of ideas in six months
  11. 11. Better access, interaction with customersIdea generation, feedback loopsIdentify people, business intelligenceBroadcasting – not only outcomes
  12. 12. What’s in it for me?Purpose is not defined!Too many digital visitors; few residents!More questions than answers!
  13. 13. Direction, training and time
  14. 14. Are we really open with open innovation?What could happen if everyone innovates together?
  15. 15. Get the book for free on 15inno.com!Let’sstay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard

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