Proactive Pitching: Why Pitch Proactively and Know Your Opportunities

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Jeff Scardino about Proactive Pitching. Three types for the approach: usual Knowing Your Opportunities (YO) and often missing two others - Creating YO and Owning YO. jeffscardino.com

Marketing

1
Proactive Pitching
Jeff Scardino
08/22/14

Why Pitch
Proactively?
3
Creative Brief
Specific Goal
Too Many
Cooks
Gun Shy

The Importance of Prototyping
4
FIGHT CLUB
An insomniac office
worker looking for a way
to change his life crosses
paths with a care free
soap maker, and they
form an underground
fight club, which leads to
a bigger societal
uprising.
VS.

Going Over Three
Types
5
Knowing your opportunities
Creating your opportunities
Owning your opportunities

15
“99% of smokers start
by the age of 26.”

20
jeffreyscardino@gmail.com
@observantcynic

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Proactive Pitching: Why Pitch Proactively and Know Your Opportunities

1. 1 Proactive Pitching Jeff Scardino 08/22/14

2. 2

3. Why Pitch Proactively? 3 Creative Brief Specific Goal Too Many Cooks Gun Shy

4. The Importance of Prototyping 4 FIGHT CLUB An insomniac office worker looking for a way to change his life crosses paths with a care free soap maker, and they form an underground fight club, which leads to a bigger societal uprising. VS.

5. Going Over Three Types 5 Knowing your opportunities Creating your opportunities Owning your opportunities

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14

15. 15 “99% of smokers start by the age of 26.”

16. 16