Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Andrey Gabisov - Building an agency in US

284 views

Published on

Andrey Gabisov from Global Point Group about opening agency in NY and related issues.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Andrey Gabisov - Building an agency in US

  1. 1. BUILDING AN AGENCY IN THE US © 2014 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this docNumEenWt a nYd Oits cRonKte n ts| w itShoTut. t hPe EexTprEesRseSd BpeUrmRissGion o f| G L OMBAOL PSOINCTO USWA INC. is prohibited
  2. 2. SCHASTYE OVERVIEW IKRA AUGUST 2014 PRODUCTION OVERVIEW
  3. 3. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION MARKETING RESTAURANTS
  4. 4. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION Global Point Agency WE ARE AN INTERNATIONAL FULL SERVICE AGENCY WITH 12 YEARS OF MARKET SUCCESS. FOR FOUR YEARS, THE NEW YORK OFFICE HAS BEEN A BRIDGE TO US MARKETS BOTH FOR FOREIGN AND LOCAL BRANDS PROVIDING THEM WITH BOTH STRATEGY AND CREATIVE IDEAS, AS WELL AS EXECUTION. © 2014 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibited.
  5. 5. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
  6. 6. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION PRODUCT CLIENTS TEAM PROCESS
  7. 7. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
  8. 8. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION SERVICES' CREATIVE'SERVICES' DIGITAL'SERVICES' Advertising Graphic Design Creative Direction Art Direction Logo Development Illustrations Interactive Design Print SERVICES' Design Brand Development Positioning Naming Creative Brand Identity Planning SEARCH' SOCIAL'MEDIA' PRODUCTION' EMAIL'MARKETING' DISPLAY' Reputation management Content creation/ management Brand compliance Influencer outreach Community building Social display/ retargeting Reporting and analytics Account moderation and management Blogging SEO Keyword research Content creation & optimization Link Analysis Local/SERVICES' Geo-search Mobile programs International tracking Campaign Management PAID SEARCH Affiliated SERVICES' marketing Search retargeting Websites Mobile applications Mobile and responsive websites Ecommerce Websites audits Game development Video and commercials 3D graphics Flash development Banners CRM systems Photo shootings Program development Software set-up Database development Lead generation Media planning Media buying Creative Display retargeting
  9. 9. SCHAFOSTRYEECAST JUOLYV E2R0V14IEW INTERNAL !DIRECTIONS ALL IN ONE SHOP PRODUCTS FOR INDUSTRIES VENDOR FOR BIG AGENCIES INNOVATIONS LAB
  10. 10. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION CLIENTS. WHERE TO GET THEM? 1 WoF 2 3 4 DIGITAL (databases, search, email marketing) NEW BUSINESS NETWORKING
  11. 11. SCHASTYE OVERVIEW TRUE DIRECT MORE PROFESSIONAL KNOW WHAT THEY WANT ALWAYS LOOKING FOR OPPORTUNITIES IKRA AUGUST 2014 PRODUCTION CAN’T DECIDE WORK MORE AND HARDER ! WRONG HONEST PAY IN TIME !AMERICANS
  12. 12. SCHASTYE OVERVIEW IKRA AUGUST 2014 PRODUCTION PROCESS
  13. 13. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION KEY PROBLEMS 1 LACK OF KNOWLEDGE 2 3 4 LACK OF COMMUNICATIONS WRONG EXPECTATIONS CULTURAL DIFFERENCES
  14. 14. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION IS THIS THE SOLUTION?
  15. 15. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION NO.
  16. 16. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION It is not the tool or process guide that delivers positive project experience for the client. leadership is the key
  17. 17. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION LEAD THE VISION ! DESCRIBE PROCESS BEFORE THE START ! CREATE AND SHARE UNDERSTANDING ON DELIVERABLES ! ALWAYS LOOK HOW TO IMPROVE ESTABLISH TRUST !! STRATEGY FOR SETTING EXPECTATIONS ! ALWAYS DO AS YOU’VE DESCRIBED SPEAK DIRECTLY !!! ALWAYS BE THE FIRST TO INITIATE DIFFICULT CONVERSATIONS ! MOTIVATE & COACH !! KNOW ALL STAKEHOLDERS WEAKNESSES ! LEARN HOW TO ELIMINATE THEM PROACTIVE LEADERSHIP
  18. 18. SCHASTYE OVERVIEW IKRA AUGUST 2014 PRODUCTION IMPROVE YOURSELF
  19. 19. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION PLEASE TAKE A PEN AND PIECE OF PAPER 0 DON’T KNOW 1 2 3 KNOW FUNDAMENTAL BASICS STRONG INTERMEDIATE LEVEL ADVANCED LEVEL 4 CAN TEACH PEOPLE
  20. 20. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION TECHNICAL SKILLS 1 HTML/CSS 2 FTP 3 4 Knowledge of Modern Technologies and Emerging Platforms Knowledge of Content Management System 5 SEO http://www.agencypost.com/top-20-skills-for-digital-project-managers/
  21. 21. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION MANAGEMENT SKILLS 1 1 Analytics & Reporting 2 Keynote/PowerPoint 3 Presentation Skills 4 Marketing Speak and Technology Lingo http://www.agencypost.com/top-20-skills-for-digital-project-managers/
  22. 22. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION MANAGEMENT SKILLS 2 5 An Eye for Detail 6 Organization 7 8 Understanding of Formal Project Management Methodologies Vendor relationships and strategic partnerships http://www.agencypost.com/top-20-skills-for-digital-project-managers/
  23. 23. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION MANAGEMENT SKILLS 3 9 Negotiation Skills 10 Fiscal Responsibility 11 Positive Outlook http://www.agencypost.com/top-20-skills-for-digital-project-managers/
  24. 24. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION http://www.agencypost.com/top-20-skills-for-digital-project-managers/ CONTENT 1 Content writing and editing skills 2 Information Architecture 3 Social Media 4 Photo Editing Skills
  25. 25. THANK YOU | CREATE & COMMUNICATE | for any questions: fb.com/gabisov NEW YORK | ST. PETERSBURG | MOSCOW

×