English lesson 1 by Lana Voinova

1. ENGLISH LESSON
Lana Voynova
BRIDGE TO CAMPUS
August 16 - 17, 2014

2. ABOUT ME
Lana Voynova
Experience Designer
9 years in Agencies

4. AGENDA
• Introductions
• Differences in Speech
• Conversational vs Professional English
• Agency Jargon
• Confusing English
• Getting Around Gaps in Language
• Exercise - Saying 1Thing 2 Ways
• Break
• Storytelling Structure
• Exercise - Applying Storytelling
• Quiz - Guess The Acronym
• Review

5. ABOUT YOU

7. DIFFERENT CUSTOMS
http://www.nytimes.com/2014/01/20/opinion/the-how-are-you-culture-clash.html?_r=0

8. CONVER-
SATIONAL
VS
PROFES-
SIONAL

10. TRY A FEW PHRASES
• Greeting
• Problem
• Attention
• Busy
• Boss
• Anything!

12. JARGON

13. QUIZ: AGENCY JARGON
http://blog.accesspr.com/2011/02/13-commonly-used-agency-terms-defined/
http://joymachine.typepad.com/northern_planner/2011/02/agency-client-speak-translated.html
http://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon/
Touch Base
Best Practice
Overhead
Out Of the Box
On Your Plate
Bandwidth
Brainstorm
Moving Parts
Food Chain
Hard Stop
Utilize
Take Off-line

14. Touch Base - check in
Best Practice - tried and
true and done before
Overhead - More than
resourced for
Out Of the Box - Creative
and innovative thoughts
On Your Plate - Too
many things at once
Bandwidth - your
availability or lack of
Brainstorm - think in a
group or alone
Moving Parts - many
pieces of a project
Food Chain -
agency hierarchy
Hard Stop - point
where work stops
Utilize - make
best use of
Take Off-line -
continue in private
QUIZ: AGENCY JARGON

15. SO CONFUSING

17. GET AROUND IT

18. HOW ELSE TO SAY IT?
• Need Time
• Ask for Clarity
• Repeat Yourself
• There is a Problem
• Too Busy
• Anything!

19. BREAK

21. STORYTELLING
• Detailed
• Honest
• Personal

22. “Tell people the story
without telling them
how to feel”

23. EXERCISE
• Who Am I
• What I’m Doing
• Where I am

24. QUIZ: GUESS THE ACRONYM
PM
ECD
UX
UI
PR
CMO
SM
VP
KPIs
EOD
POV
OT

25. PM -Project Manager
ECD -Executive Creative
Director
UX - User Experience
UI - User Interface
PR - Public Relations
CMO - Chief Marketing
Officer
SM - Social Media
VP - Vice President
KPIs - Key Perfor-
mance Indicators
EOD - End of Day
POV - Point of View
OT - Over Time
QUIZ: DEFINE THE ACRONYM

26. REVIEW
• Did we address your concerns?
• Outstanding topic questions?
• Plans for tomorrow
?

27. lana.voynova@gmail.com
behance.net/lanamaniac
linkedin.com/in/lanavoynova
@lanamaniac
New York, NY
CПАСИБО!