2. Compare and evaluate the traditional techniques with digital
publishing. Consider the role of printing v electronic format; Desktop
Publishing software; multi-media capture / integration.
Many traditional techniques were used in early years, however digital publishing has
taken over by the increase and improvement of technology. The advantages of digital
publishing is you can save money and get more revenue. Cut overall costs, skip the
time consuming printing process and this is also eco friendly. Printing in the digital
world makes you reduce printing costs. You will also reduce distribution costs and you
are reducing your own advertising cost. Compared to traditional printing it was longer to
print out content, this is due to the lack of technology and equipment they had.
Advantages of desktop publishing software is that there is more control over the way
text is arranged and formatted. DTP can be used to bring lots of different files together
on the same document. You can import images into a DTP document from a scanner,
graphics from a drawing package, frames from a video camera and text from a word
processor. Multi-media capture/ integration has many advantages such as: When
implemented effectively, multimedia can stimulate the senses to create a learning
environment where new information impacts an audience and is more effectively
retained. Advantages of multi-media capture / integration is that when implemented
effectively, multimedia can stimulate the senses to create a learning environment
where new information impacts an audience and is more effectively retained.
3. What are the advantages of digital publishing in terms of audience,
portability, convenience, updating?
Digital publishing has many advantages in terms of an audience such
as portability. The audience have an advantages of receiving digital
content as it is easy access and it is easy to download from via
smartphones, tablets etc. Portability can make the audience aware of
what device is being published also it is easy for the audience to see
what new device is portable. E.g. apple mac laptops, they are
portable as there is a smartphone device and tablet also available for
the audience to purchase. This is an advantage as the audience can
be open to many options. Also that means it is access for any
individual. Convenience is also an advantage used in the digital
publishing industry. Convenience is helpful as the creator can publish
with no trouble of drawbacks. Many publishers plan correctly when to
publish new content on digital platforms. Updating in the digital
publishing world has gotten very easy. In early years it was hard to
update as they did not have the equipment. Nowadays you can go on
Google docs to edit a cv for example. Updates are usually used on
websites too as their can be a automatic update button for updates.
