How to be a Publisher and Plan Strategically to Build your Company

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Presentation by D. Raccah
PMA University, 2008

Published in: Business, Career
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How to be a Publisher and Plan Strategically to Build your Company

  1. 1. How to be a Publisher and Plan Strategically to Build Your Company Presented by Dominique Raccah Sourcebooks, Inc. PMA University 2008
  2. 2. So What Does a Publisher Actually Do? <ul><ul><li>CEO </li></ul></ul><ul><ul><li>Business Manager </li></ul></ul><ul><ul><li>Publisher </li></ul></ul><ul><ul><li>Chief Marketing Manager </li></ul></ul>
  3. 3. Evolution of the Job <ul><ul><li>As company grows all job functions get more specific </li></ul></ul><ul><ul><li>As company continues to grow, pieces of publisher’s current job will be splintered to others </li></ul></ul>
  4. 4. CEO Function <ul><li>Plan future strategy </li></ul><ul><li>Hire/allocate people to implement that strategy </li></ul><ul><li>Provide them with the resources to implement strategy </li></ul>
  5. 5. Defining Opportunities <ul><li>Data-based Analysis </li></ul><ul><ul><li>Review each category’s performance </li></ul></ul><ul><li>SWOT Analysis </li></ul><ul><ul><li>What are you good at? Not? </li></ul></ul><ul><li>Resources </li></ul><ul><ul><li>Prioritize opportunities by strengths and resources </li></ul></ul>
  6. 6. Business Manager Function <ul><li>Goal: create strong positive effective working environment </li></ul><ul><li>Proactive function that builds the infrastructure of the company </li></ul>
  7. 7. Parts of the Job <ul><li>Different size companies require different levels of infrastructure (eg., sales or CS) </li></ul><ul><li>Processes and systems across all functions </li></ul><ul><li>Develop and provide budgets for each department, including sales </li></ul><ul><li>Includes administration, IS, and fulfillment </li></ul><ul><ul><li>Benefits and human resources </li></ul></ul><ul><li>Everyone has system development as part of job description </li></ul>
  8. 8. Publisher Function <ul><li>Should We Publish This Book? </li></ul><ul><ul><li>Acquisition Process </li></ul></ul><ul><li>Wining & Dining Authors and Agents (read…there’s a lot of food involved) </li></ul><ul><li>Keeping Authors Happy (Also Known as Author Relations) </li></ul><ul><ul><li>One of our Key Values is our Accessibility </li></ul></ul>
  9. 9. More Parts of the Job... <ul><li>Where the Buck Stops (on Contract Negotiations) </li></ul><ul><li>How to Make the Book Work (the Interface With Every Department) </li></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>Art direction </li></ul></ul><ul><ul><li>Production </li></ul></ul><ul><ul><li>Publicity </li></ul></ul><ul><ul><li>Sales </li></ul></ul>
  10. 10. Marketing Manager <ul><li>Develop title marketing plans </li></ul><ul><li>Hire/allocate people to implement plan </li></ul><ul><li>Provide them with the resources to implement plan </li></ul><ul><li>Review and improve constantly </li></ul><ul><li>Align title marketing plans against corporate objectives </li></ul><ul><li>You are constantly optimizing </li></ul><ul><li>your marketing plans </li></ul>
  11. 11. So What Does a Publisher Actually Do? <ul><ul><li>CEO </li></ul></ul><ul><ul><li>Business Manager </li></ul></ul><ul><ul><li>Publisher </li></ul></ul><ul><ul><li>Chief Marketing Manager </li></ul></ul>

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