2. General information
• Age range from 16-23
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• Mostly Females
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• Group E -Student, Either at college or university
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• Urban life style, live in a big city such as London, or
Birmingham
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• Mainly British culture
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3. Income
• Likely to have a comfortable amount of
disposable income
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• Coming from parent or part time job
such as working in a café or shop
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• Come from a middle class family
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• Friends come from similar background
and brought up the same
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4. Interests and appearance
• Into the latest fashion
• Arty
• Unique
• Indie/ vintage fashion taste
• Into festivals
• Like Photography
• Enjoy shopping
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5. Brands and other interests
• Shop at: Topshop, Miss Selfridge,
River island, New look, H&M and
Urban outfitters.
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• Other brands such as: Cath Kidston,
Apple, Ugg, Star bucks, Costa,
vogue magazine
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• spend money on: clothes, Make-up,
Going out
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• Artists they like: Birdy, Ed Sheeran,
Ellie Goulding and Feist
