Our Bulgari Persona SDA BOCCONI Sofia, Lebanese, 22 years old

1. Bulgari
Our persona
Our persona Sofia
22 Years old
Lebanese

2. How do they behave on digital ?
She runs a weekly YouTube Vlog
She is a Micro Influencer on Instagram
She has a professional spotify account
Receives weekly newsletter from:
•ModaOperandi
•Net-a-Porter
•Lebelik
Spends twice a month a minimum ticket of 500
Euros
What fills Sofia’s head?
She fights for equal rights in her country
She likes to be with her family
She stays up to date with daily news
What does Sofia get up to offline ?
Enjoys music and parties
She lives a healthy lifestyle, she is a foodie
DJs at Friends party/ Cocktail Bars
She Hosts social Charity events
What does she care about?
She is a freelance DJ
Equal rights
Family
Education for all
SOFIA’S DAY // One day journey

3. SOFIA’S DAY // One day journey
Morning Work Free time Evening
Healthylifestyle-morningroutine
Writing - Activist-
Giving Back
Pampering
Nightlife / DJ
Working out
Charity
events
Socializing

4. SOFIA’S JEWELRY SELECTION
All day All night

5. Thank You