Rationales

KG A Little Swag - Dafont
Notera - Dafont
Shree Devanagari 714

1
2
3
4
5
6
7
8
9
1
2
3
4
5
6
7
8
9
Notera - Dafont
Calibri (body)
Broadcast Matter
Broadcast
Matter
Absolute – Dafont

1
2
3
4
5
6
7
8
9
10
11
12
13
1
2
3
4
6
5
7
8
9
11
10
12
13
Arial
Arial Narrow
Vanadine
Avenir Next
Avenir Next
Avenir Next
Avenir Next
Avenir Next

1
2
3
4
5 6
1
2
3
4
5
6
Calibri (body)
Absolute - Dafont
Bodini 72
Shree Devangari 714

7
8
9
10
7
10
8
9
Shree Devangari 714
Shree Devangari 714
Avenir Next
Century Gothic

 Primary Target Audience
 16-25
 Female
 Interest in baking
 Live in south-east England
 Secondary Target Audience
 18-40
 Male
 Interest in food and their home
 Live in South-west England

There are two purposes of my magazine. One purpose is to
inform the readers, and the other purpose is to entertain the
readers. I intend to inform my readers by including a recipe in
my magazine and on the website. To entertain my readers I
will include an article about trends that is interesting for the
readers. I will include the article on one side of the double page
spread and the recipe on the other side of the double page
spread.

My article will be about the food trend of afternoon tea.
Afternoon tea has become a trend in the UK and a lot of people
are trying to find places which do afternoon tea. It has become a
common present for birthdays, Christmas, anniversaries etc.
This topic also fits with the region I have chosen as there are
lots of great afternoon tea places in South-East England.
I will include a bit of writing on how to create your own
afternoon tea in my article as well as I think this will interest
my readers.

The imagery in my magazine will correspond with the article in the magazine
on the double page spread, the genre of the magazine on the cover including
links to the feature article, and corresponding images with the articles on the
contents page. The style of imagery will be similar throughout the magazine,
to fit with the theme. The two styles I have focused on for my images are
artificial style, and natural style. The artificial style shows the subject of the
image in a way that looks unnatural, like in a photography style with
artificial lighting. The natural style image will show the subject in a way that
looks very natural, with natural lighting. This type of imagery is used often in
baking magazines as it shows what the outcome of baking is usually, what
what to expect if the reader baked what they saw. It also gives a relaxed
feeling to the magazine.

1
2
3
4
5
1
2
3
5
4
Notera - Dafont
Helti SC

 Primary Audience
 16-30
 Female
 Interest in Food, and lifestyle
 Secondary Audience
 18-40
 Male

The purpose of my Billboard is to advertise my
magazine and website. I am advertising my magazine
firstly by including an image of the cover of my
magazine. I am advertising my website by including
its information on the bottom of my Billboard. I am
advertising the genre by including images that relate
to the genre.

The images I will include on my Billboard will all fit with the
genre of my products. They will vary in style, but will all be
similar. They will also vary in colour. Some of the images will
be lighter than others. This gives the impact that some
images are more important than others, and they will draw
attention to these images. The colours will be quite bright to
keep up with the theme of my products, however some
images will be darker to compliment the light colour scheme.
The images will be in the shape of a diamond.

My Billboard will be filled with images that relate to my
magazine and my website. They will relate to all 3
genres that I have picked which are baking, home and
lifestyle, and food and drink. There will also be an
image of my magazine front cover on the Billboard. This
advertises my magazine. I will also include the ’logo’ of
my magazine to brand my products.

1
2
3
4 5
6 7 8
1
2
3
4
5
6
7
8
Notera - Dafont
Calibri (body) Bold
Calibri (body)

1
2
3
4 5
6
7
8
1
2
4
5
3
6
8
7
Notera - Dafont
Calibri (body) Bold
Calibri (body)
Made Likes Script - Dafont

1
2
3
4 5
6
7
8
1
2
4
3
6
5
7
8
Notera - Dafont
Calibri (body)
Calibri (body) Bold

 Primary Audience
 16-30
 Female
 Interest in baking, food, and lifestyle
 Secondary Audience
 18-40
 Male

The purpose of my website is again to inform and to entertain my readers.
My website will have the same content as my magazine so the purpose is
the same for both. Again I will entertain my audience through my article,
and will inform the audience through a recipe.
The purpose of my website is the same as my magazine, but another
purpose of my website is to make it easy to read the content. Although this
is not the actual purpose of my website, it is a purpose in the layout. The
layout of my website has been done purposely so the readers can easily
understand and read the content.

The images I will use for my website are the same style of
imagery that I will use for my magazine. Some of the images
will also be the same due to the content being the same on the
website as in the magazine, and the corresponding images gives
the right affect for the website and magazine. The images will
vary in style and their will be a lot of images on the website as I
am creating a gallery page. Again the style of imagery will be a
mix between natural and artificial images.

 The region I chose my for products was South-east England.
 This is a relatively large region which makes the magazine ideal for
a larger audience, and so more popular.
 I chose this region because the genres I picked are most popular in
this area, and a lot of food trends originate in or around this area.
This makes this region perfect for my products.

My products include 3 genres. These 3 genres are baking, lifestyle,
and food and drink. These 3 genres are similar, and the content of my
products include all 3 genres.
When I looked at my target audience and what they are most
interested in these 3 genres were popular. By choosing these genres
my products do not only appeal to a wider audience, but also increase
popularity as people are interested in these genres.

Rationales

Recommended

Recommended

More Related Content

Similar to Rationales

Similar to Rationales (20)

More from Sophie Smith

More from Sophie Smith (20)

Recently uploaded

Recently uploaded (13)

Rationales