The document profiles three readers with their demographics, geodemographics, and psychographics. Reader 1 is a 22-year-old white female from London, England who enjoys music, art, and traveling and dislikes reality TV. Reader 2 is a 27-year-old white male from Anglesey, Wales who works in media and enjoys films, photography, and traveling but dislikes reading and busy cities. Reader 3 is a 25-year-old mixed race Christian female from Flint, Wales who works in a travel agency and enjoys traveling, reading, photography, and music but dislikes romantic books.

1. Reader profiles

2. Reader 1
Demographics
• Age- 22
• Sex- Female
• Ethnicity- White
• Religion- No Religion
• Disability- None
• Education- University, study travel
and tourism
• Employment- part time in Starbucks
• Class- Middle Class
•
Geodemographic
• Country- England
• Region- London
• City/county- Camden
Psychographics
• Interests- music, art, traveling
• Hobbies- traveling
• Likes- reading, music, art, traveling
• Dislikes- reality TV programmes

3. Reader 2
Demographics
• Age-27
• Sex- Male
• Ethnicity- White
• Religion- None
• Disability- None
• Education- Degree in Media
• Employment- works for the Itv
• Class- Middle class
•
Geodemographic
• Country- Wales
• Region- North West
• City/county- Anglesey
Psychographics
• Interests- films, photography
• Hobbies- films, traveling, taking
photos
• Likes- traveling, watching films
• Dislikes- reading, busy citys

4. Reader 3
Demographics
• Age- 25
• Sex- Female
• Ethnicity- Mixed race
• Religion- Christian
• Disability- None
• Education- Currently not in education
• Employment- works in a travel agency
• Class- middle class
•
Geodemographic
• Country- wales
• Region- North east
• City/county- Flint
Psychographics
• Interests- traveling, reading
• Hobbies- photography, traveling,
music
• Likes- films, reading, photography
• Dislikes- romantic books