mttm2

1. Mttm 2

2. Prior to 1969
 Before 1969- Tourism in Britain under the Govt.
 Board of Trade and Civil Aviation
 Functions of NTO performed by British Travel
Association under the Trade Department

3. In 1969 (BTA)
 British Tourist Authority (BTA) set up under the
Development of Tourism Act
 Under BTA-semi autonomous organizations were set
up
- Scottish Tourist Board (STB)
- Wales Tourist Board (WTB)
- Northern Ireland Tourist Board (NITB)
- English Tourist Board (ETB)

4. BTA
 6 Regional Associations under BTA
- London Tourist Board
- Northumberland and Durham Travel Association
- English Lakes Travel Association
- Yorkshire Travel Association
- Thames Valley Travel Association
- South West Travel Association

5. Great Britain

7. NTO- ‘Visit Britain’ formed in 2003
 VisitBritain
 Corporate body works in partnership with the govt.
and partners in London, England, Scotland and Wales
 Funded by Department for Digital Culture, Media and
Sports (DCMS)
 Aims of Visitbritain
- Provide the government advice on Tourism policy
- Showcase Britain in overseas markets

8. 4 Point Strategy
1. Inspire travellers to visit and explore Britain
2. Deliver a global network to support tourism
promotion
3. Engage industry and government in tourism growth
4. Maximize public investment through partner
engagement and commercial activity.

9. Composition of VisitBritain
 Board comprises a Chairman and 6 members (5
appointed by Secy of State for Culture, Media and
Sports and 1 appointed by Welsh Assembly)and
- Chairman of Visit England and Visit Scotland sit on
the Board in ex officio capacity

10. VisitBritain partners with
 Tourism Alliance (for identifying policies and strategies to
develop quality tourism product and services)
 BTDC – British Tourism Development Corporation (for
discussion and representation to government)
 Partners of England (to address issues related to England
visitors economy)
 UK Inbound (encouraging inbound travel)
 British Hospitality Association (for accommodation issues)
 Business Visits and Events Partnership (for holding high
quality MICE and business events in UK)

11. Also works in partnership with
National Tourist Boards
 Visit England
 Visit London
 Northern Ireland Tourism Board
 Visit Scotland
 Visit Wales

12. VisitBirtain (areas of operation)
 Advertising
 Publicity
 Overseas office management
 Advise govt. on tourism issues
 Encourage long stay tourism
 Work in partnership with national and regional tourist
boards
 Build professional human resource
 Image building of Britain

13. Link
 https://www.visitbritain.org/about-us