Covering a range of works from Product design to UX Design

1. UX/UI
INDUSTRIAL DESIGN
PORTFOLIO
Contact:
cboylanddesign@gmail.com
07957758794
2012-2018
Working
Highlights
Caitlin Boyland

3. User Experience
Design
Industrial Design
Qi, Self-Heating Disposable Baby Bottle
Crown Hockey, Performance in the Packaging
Armis, Polo Helmet Bag
Connect App
Move’n’Prove App
Retreat Cafe
Food Hack App
About Me
Contents:

5. PRODUCTS & PACKAGING
Combiningindustrialexperienceand
innovationfromaphysical,emotional
andcognitivepointofview.
Working
Highlights
Industrial Design & Technology (BA)

6. Qi, Self-Heating Disposable Baby
Bottle

7. Qi, pronounced ‘Chi’, is a unique and elegant self-heating
disposable baby bottle concept, designed while at HJC Design,
to provide a thoughtful and practical way to feed your baby on
the go and on demand.

8. User Research
New Parents
• Have many questions
about how to raise
they child
• Not be confident in their
parenting abilities.
• Subject to personal
recommendations, books,
blogs and word of mouth
• Safety is key
• Very protective of the
newborn
• Access to modern
Experienced Parents
• Invaluable as knowledge of
rearing a child
• Create new niches in the
market
• More resourceful when it
comes to practical needs
• ‘less scared and more
relaxed’ than with their
first child
• Have a clearer idea of what
they need and what the
child needs
Nursery Workers
• Take care of 6 weeks to
about 5 years of age
• Law which requires there
to be a child to carer ratio
to each room
• Each room of a nursery is
separated by age
• Cater for a group of
children
• Nursery provides a
playful and educational
environment
Child Minder
• Self employed at child’s
home
• Spend over 2 hours a day
minimum
• Have time to take children
outdoors for visits
• Prepare food
• Run their own business
and/or are part of a
network
• Have experience with
many different children
Nanny
• Employed
• Prepare and planning
educational activities,
school and meals
• Educated of baby
nutritional needs
• Qualified to look after
children from an early age
• Experience of feeding
patterns and methods
• Needs revolve around
purpose and ease of us
Baby Sitter
• Young people >15 years
legally
• Some are employed
• Varied skills
• Baby sit for 2-5 hours
or more and are paid by
the hour
• Children are either kept in
their home environment or
the Baby Sitter’s home
• Feeding would either be at
home or on the go.
‘Experienced’ Purchase Drivers
Performance
Quality
Primary
Secondary Comfort
Interaction
Build Quality
Aesthetics
Cost
Accessories
Preference
First Time Purchase Drivers
Cost
Quality
Primary
Secondary
Interaction
Efficiency
Comfort
Performance
Accessories
Customisation
Preference
Product Knowledge
User profiles were created to help identify all the stakeholders and
understand their experience and their needs.
Issues raised from users emphasised that the current baby
bottles require constant cleaning and sterilising. Preparing a feed
requires bottles with multiple parts, storage units and ingredients.
User feedback from interviews and online parent forums showed
that the desire for a sterile and instantly warm feed were
paramount features to be incorporated.

9. Scenario
If you take the time to prepare properly you will find that
you are a lot better equipped to handle feeding a baby,
while still getting errands done, and keeping your stress
level down to a minimum.
Charlie, Experienced Parent
“
”
I cannot store a bottle long enough on my long journeys
to visit family or go on long walks...constantly carrying
separate feeds and formula is hassle.
Sophie, New Parent
“
”
Feeding a baby is definitely a challenge...You can always
get caught out no matter how experienced you are, and
not have a feed with you.
Evan, Experienced Parent
“
”
This order of events
helped to unveil the
length of time it
takes and preparation
actions for a formula
feed.

10. Market vs. User
Mapping
Necessity
Cultured Adjustable
Dynamic
Functionality Scope
AestheticValue
Necessity Dynamic
Functionality ScopeAestheticValue
Functionality Scope
AestheticValue
Necessity Dynamic
Cultured Adjustable
User profiles and existing baby products were
mapped against individual user needs on an
aesthetic and functional scale, identifying a
gap in the market for active parents.
Cultured Adjustable

11. • Clean
• Accessible
• Soft
• Pure
• Pristine
Inspiration
Brand Values &
Inspiration
Stakeholders
Light Industry Heavy Industry
Masculine Feminine
Simple Complex
Subtle Bright
Fundamental Luxury
Modern Classic
Delicate Protective
Geometric Freeform
Playful Serious
Secure Daring
Static Dynamic
User
Buyer
Staff
All stakeholders were consulted
throughout the design process, their
feedback was taken to create a product
that they would best respond and relate
to.

12. It is important to grant both parents and children the same comfort found
in the ritual feeding pattern achieved at home. Parents should have an easy
interaction during feeding and the processes of making a feed needs to be
reduced. The baby bottle should combine features that reduce colic, remain
sterile and achieve the correct feeding temperature for the formula when on
the move. The styling of the bottle aspires to reflect this period of nurturing
with a subtle, friendly and organic form.
By combining the convenience of ready-made formula with an integrated heating system Qi provides parents with the independence to
maintain ritual feeding pattern with minimum hassle. An innovative design hygienically preserves ready-made formula that, with a simple twist
of the base, can be safely heated to deliver a warm and satisfying feed when on the go, or in an emergency.
• Thermochromic heat sensing symbols provide an indication of the milk’s temperature
• Twisting the bottle adjust heat
• Warm feed delivered on the go/in an emergency
• Teat and formula are kept separate in foil sealed sterile sections, permitting storage for up to 12 months.

13. Product Range
The Qi product range comes in a variety of formulas, flow
rates and sizes for infants from 6 to 24 months.
The design of the teat and rounded nipple replicates the
feel and shape of a real breast, encouraging babies to
latch on more quickly. The offset teat reduces the angle
of feed ensuring it remains full of milk as long as possible,
preventing the swallowing of air to reduce colic.
The bottle’s organic form and rounded base has been
ergonomically designed to sit comfortably within the
hand, providing an ideal feeding position for both parent
and baby.

14. How it Works
A simple twist of the bottle base pierces the foil, inside
the canister, to produce exothermic reaction between
water and calcium oxide. This provides enough heat to
warm the ready-made formula milk to body temperature
within 3 minutes for a quick feed.
Long lasting ready made formula milk satisfies
the parent’s need for a bottle that can be heated
on demand and remains sterile until opened.
Blow moulded HDPE is utilised for the main
container, whereas the base, lid, collar and
canister are injection moulded. All silicone and
HDPE parts are BPA free avoiding potentially
harmful chemicals from leaching into the milk.
Both teat and formula are kept separate in foil
sealed sterile sections, permitting storage for
up to 12 months.

15. http://hjcdesign.co.uk/case-studies/qi/

16. Crown Hockey, Performance in the
Packaging

17. “We want to be able to approach retailers with a piece
of packaging that they absolutely cannot resist. It’s so
emphatically interesting in its appearance and the experience of
opening that it’s almost as good as getting the product itself.”

18. Crown hockey wanted to see whether a unboxing experience could be a part
of the packaging. This would have to be practical for in store purchases and
online. Research of current packaging was essential to this freelance project.
Interviews were conducted across a range of hockey stores to establish the
hockey stick shipping, storing and selling methods.
• Performance
• Innovative
• Simple
• Form
• Functional
• Minimalistic
Inspiration
Market Research
• Stick needs to be easily accessible from packaging for demonstrations
• Packaging needs to stand out on rack due to no graphics on Crown stick
• Point of Sale would be accounted for in store
• Have 2 packaging options: 1 for a stick rack and 1 boxed
Initial Research
Crown Hockey Stick
Crown Accessories

19. Concept Sketching
2015

20. To take to prototyping stage I was commissioned to
design both a cheaper and expensive version to see the
how much either affected to the aesthetic outlook of
the design.
Product Range
Cheaper Version
• Shorter Purple Slash collar for better use of materials
whilst maintaining the original packaging idea.
• Black Card wrapped grey board
• Card used to surround stick
• Touch Pad and Chamois Card Insert to follow the same
material as the Stick Card Insert.
Lid1
1
Outer Box2
2
Purple Slash3
3
Display Box4
4
Stick Card Insert5
5
Touch Pad and Chamois Card Insert6
6

21. Expensive Version
• Shorter Purple Slash collar for better use
of materials whilst maintaining the original
packaging idea
• The more expensive version will have the
Wibalin paper wrapping of the grey board for a
textured sensory experience
• Stick Foam Insert as a thin layer above a card
insert
• Touch Pad and Chamois Card Insert to follow
the same material as the Stick Card Insert
1
2
3
4
7
6
Lid1
Outer Box2
Purple Slash3
Display Box4
Stick Card Insert
Stick Foam Insert
5
7
Touch Pad and Chamois Card Insert6

22. ARMIS Polo, Helmet Bag

23. The Armis helmet kicks polo into the 21st Century with a
combination of style, performance and meets the new safety
certification. We want a protective case to match this integrity.

24. Armis Sport Ltd combines the latest helmet technology and contemporary
sport design. The helmet is distinctive, high quality and styled. Every helmet
would come with a protective case. The main features of the case, highlighted
by users, are accessibility, chunky zips and large pockets that are easy to
locate.

25. The protective case acts as a shadow to the Armis polo helmet, allowing the
helmet to be the subject of attention, a palette of blacks are used to emphasise
performance. The subtle mixture of black textures: brushed nylon fabric and cabling
to highlight the case contours.
It is practical for performance with an easy ‘grab’ handle and vents for air circulation
in and around the case to reduce damp and smell lingering. Large zips to help riders
open the case with ease while wearing gloves and are often fatigued post game.
A rigid base of faux leather and polypropelene sheets covered in foam padding,
within the case walls, provides structure and protection. There is extra locating foam
within the bag to store the helmet securely and reduce chances of damage while in
the casing.
Design

26. ON GUARD, Hockey Face Mask

27. Ultimate hockey head protection that provides confidence to
perform without taking any risks.

28. A face mask needs to be comfortable and trustworthy, allowing the player
to focus exclusively on the ball or making their next tackle. During a game,
the face mask must be easy for players to put on and take off. In case of
suspected injury, it must be quick and easy to remove. It can never get in the
way of a player being on the field.
From the back head protector to the face mask – every part of the
hockey face mask needs to meet the specific and often divergent
requirements of players and equipment managers.

29. A R E A S
P R O T E C T E D
I N C R E A S E D
V I S I O N
T O P O F H E A D
F O R E H E A D
E A R S
N O S E
J A W L I N E
V E R T E B R A L
A R T E I E S
B A L L P L A Y
V I S I O N
+65 °
P E R I P H E R A L
V I S I O N +40 °
FA S T
A P P L I C AT I O N
The protective case acts as a shadow to the Armis polo helmet, allowing the
helmet to be the subject of attention, a palette of blacks are used to emphasise
performance. The subtle mixture of black textures: brushed nylon fabric and cabling
to highlight the case contours.
Benefits

30. C A R B O N
F I B R E
S H E L L
C O T T O N
PA D D I N G
hygiene &
comfort
P O R O N
X R D ™
I N T E G R AT E D
P R O T E C T I O N
safety
vertebral artery and blood
vessel protection
works with Poron XRD ™ &
cotton padding for pressure
distribution & comfort
L E N S vision &
protection
LENS CVR ™ double lens
protection for scratch
reduction & clarity of vision
shattering catchment area
stops further injury
Method

31. S H E L L S T R U C T U R E | reduces impact
Employs a multi-layered structure of carbon fibre/aramid and PVC foam core to absorb
impacts. The sandwich is based on engineering principles used in the automotive
industry for Formula 1 car bodies and applications.
The shell structure and Poron XRD padding areas work together to reduce impact
forces and helps navigate the forces to high boney areas of the head that can
withstand impact.
Carbon
Fibre/
Aramid
Weave
Carbon
Fibre/
Aramid
Weave
PVC
Foam
Core
P E R S O N A L I S AT I O N | identification
Matching player numbers, with their club team shirts, help identify who the mask
belongs to quickly on the back line.
The numbering is included in the standard customisation pack of the basic mask and
a part of shopping service online or in store.
Further customisation of club colours and paintwork is an additional service the player
or club would pay for.

33. UX & SERVICE
DESIGN
Researchanddeepdivingintoethno-
graphicsforthepotentialtobenefit
users.
User Experience Design (MA)
Working
Highlights

34. Connect, Anti-Smart Technology App

35. An app looking to help commuters and travellers alike to engage
with each other. It utilises people’s likes, from social networks.
Through harvesting this interest data, Connect can constantly
learn about the user’s personality and likes and update
the user’s content accordingly.

36. Larger populations are moving into Cities and there is an expectancy for the city to adapt and change with our fast paced lives.
Increasingly we are being watched and sensed with every move and embracing it with wearables and countless other data
mappers. However the integration of technology in a person’s everyday lifestyle has rapidly changed our ways of communicating
with one another. Largely, in this day and age, people stay connected to within their own social circles whilst in the presence of
others. Barely taking in their fellow commuters, aside from the odd smile and vague people watching, trains and tubes are not the
hub of conversation they could be.
55% of people feel that London is a lonely place to live in with under 24s being the most isolated group. Individuals are getting
lost in the city crowds commuting daily. Being a part of the vast volume of traffic using tubes and trains is not a friendly place.
Problem

37. I want to feel a part of society rather than observing
it through my phone.
“
”
Lives in Putney, London and commutes daily to work. He is 27 and graduated 2 years ago and is over half way into his
cyber security graduate job at PwC. He earns a competitive salary and travels a lot with his work, going to Technology
firms to gain experience in operations and cyber security. Therefore he uses London Transport, particularly the tube
network, every day. The journeys vary in length but he finds all the rushing quite lonely. He would like to meet new people
and discover new views on how people see the world. He believes that with more conversation and acknowledgement of
other’s existence that London can become a friendlier city.
Toby always uses his phone to check the lines before travel. He’s checking between Google Maps and Trainline to find new
routes, his seat and anticipate oncoming issues to stay on schedule. During tube journeys he struggles with sporadic
signal with too-ing and fro-ing between trains and networks. He usually travels by himself and to keep preoccupied or feel
less awkward he uses social media, news apps and even reads the newspapers on the train. As much as he would like to
talk to others he just does not know how to participate without knowing anything about the person next to him.
He uses an iPhone 7 which he finds easy and simple interface to use. It is large enough to read from at a glance or in a
hurry. He does not mind spending more money on his phone contract to get a phone that caters for his and his works
needs. Toby uses his phone constantly to help him make decisions about the commute and solely depends on it to keep
him to schedule and divert mishaps.
• Facebook
Source of news and funny gifs/memes from friends
See what his friends are up to and what they think
• BBC News
Free news keeps him up to date
He is interested what else is going on around him
• His loneliness on the tube feels consumes him
• Does not know how to engage and it frustrates him that being amongst so many people for so
much of his working day that he cannot participate
• He does not want to be constantly mindlessly scrolling through rubbish on his social feeds when
he travelling to pass the time
• Feels embarrassed using his phone as a safety blanket to avoid people
• Horrified at the thought of stumbling into a conversation
Persona Toby, 27
Background Pain Points
Technology
• To be more present on commutes
• To talk to others around him and find their
shared interests to gauge their opinions to
develop into a further discussion
• Be approachable without awkwardness
• Jump start into a conversation with a
shared interest
• Become more of a rounded person with engaging
with more people
• Open his mind to other’s opinions and view of
the world
• Feel in control of his personal data and just talk
about a preferred topic
• Feel more connected to the now
Experience GoalsTask Goals

38. Site Map
START
HOMEPAGE
CONVERSATIONBOOKMARKHOME
Featured
Oyster Card
Trains
Recents Trending Status
Active
Photo
Twitter
Idle
About
Facebook
Instagram
Youtube
Nudge Notifications
Set Up Devices
Settings
Help
Privacy
People to Talk to Near You
Connections
View Profile
PROFILE
LOG INSIGN UP
Verify
Report

39. Storyboard
Toby is at home and marks an article that he
finds interesting. The app remembers it to his
favourites items for later. He then heads to the
tube for his first commute of the day.
On swiping his oyster card at the Putney Bridge
barriers to get onto the Victoria Line to head into
Central London. He checks his commute ahead
on his phone, the app starts to follow his journey
and he selects his tube time.
On the escalator to the platform, Toby gets
a notification asking whether he would like
to Connect, he swipes yes to alert others he
is active and his Bluetooth is automatically
switched on.
The Beacons uses Bluetooth Low Energy to
beam Toby the carriage’s user’s interests.
Once on the train his watch nudges him that
Frank wants to talk to him! On finding Frank
through his profile, they talk about the article
they had both liked and start talking further.
Toby then gets off at his stop, on leaving he
gets a notification to verify Frank and their
conversation.
Wireframing

40. Connect can nudge people, making them aware of people on the
same commute with the same common grounding, giving them
prompts of what subject they can talk about. The user can choose
whether they want to participate and they have the power of
preference on what they want to share on conversing with each
other.
The screens follow the user journey depicted in the storyboard, a
commute that follows Toby and how Connect gets them both to
engage on an article they have both read. The aim of the app is to
allow Toby to interact with fellow commuters and travellers on the
tub by providing a common grounding or a prompt for them to do so.
Connect uses his social media likes and harvests his news reads
to understand his preferences to create a tailored experience. It
collates all of his interests and pushes new topics that he could find
interesting, that others with similar likes to him have enjoyed, and
then nudges him to talk to others ‘active’ around him.
Notification Oyster Card Destination Tube Times
After swiping his Oyster card
Toby can select his route to see
times and platforms.
The app understands which
line Toby is taking and asks him
which is his stop.
He selects which train he would like to catch in
advance in order to see who he can talk to.
App Flow

41. Carriage Swipe
Toby can swipe through the carriages to see what other user’s are
interested in and whether he would like to engage with any of the content
available. Each article has a ‘Bookmark’ icon to mark if Toby is interested or
would like to talk about it
Below the carriage are the topics. These topics are the conversations or
the potential conversations points going on in the carriage.
Articles move with the carriages as Toby swipes through his selected
oncoming tube. To read the articles you can scroll up.
ConnectionNudges
A beacon knows Toby’s location and tracks
when he leaves the carriage, Toby gets a nudge
to verify Frank for other future users.
Toby can see Frank’s status, where the user can put whatever they like,
feel or do. As well as Frank’s verification of use: how many interactions
Frank has had without a report of misusing the app and how many have
enjoyed his company. It is a way of safe guarding method with appreciation.
The Flag icon is to report whether Frank is someone to avoid and for the
app to block the user.
Safe Guarding

42. Move’n’Prove, Rent App

43. “The home buying and renting process is often long, tedious and
difficult. It’s also something that hasn’t significantly changed in
recent years. Consider new ways to revolutionise this process,
putting user needs right at the heart of the solution.”
Tom, IBMiX

44. To investigate and explore Generation Y’s attitudes
and motivations towards property rental in the
private sector in England & to improve their
experience of navigating this complex process.
“
”
I project managed a group project, where research was undertaken to identify problems
within the home buying and rental market, an extensive review was conducted to get an
idea of the potential scope of the set brief.
The private home rental within England is fraught with issues for landlords and tenants
alike. Many believe it is time to make a change to the process of renting, especially for
millennials - who are a generation of renters that is the only means of securing a home.
We saw scope to explore the rental market and to improve it by removing the barriers for
and building trust between stakeholders: tenants, landlords and agents.
Tenants Agents
Landlords
Key Insights from Secondary Research
Hunt Statement
Affordability, value for
money and benefits
Millennials, Data Sharing
and digitally orientated
Opportunities need to
more than an insurance
product
Rental Deposit,
simplification and
transparency needs to
be considered
Trust and Affordability

45. Experience Mapping
Both secondary and primary
research, including interviews, were
used to create a single persona for
a point of reference following the
renting process.
The map shows what is being done,
thought, felt and experienced
throughout and pain point
experienced.
Tenants

46. Concept Ideation
• Removes assumptions
• Creates accountability
• Full history documentation
• On the property ladder
• Matching like minded people
• Sharing the load of cost
• Improve the distrust between
the landlord and the renter
• Document every action in a system
• Transparency for all
Using affinity mapping and we pursued our
investigation to find more similarities and
hidden insights within the relationships
between stakeholders and quality of
service. We then combed further to find
problems in ‘Personal Relations with
Stakeholders’.
There was a particular disconnect between
the renters and agent/landlords. The break
down, where problems seem to rise most,
is when there is miscommunication or lack
of education of how the agreement works.
After further refinement and combining
some of the concepts from the Google
Crazy 8s sprint exercise we came to these
3 concepts.
“ There’s no balance in
the relationship between
landlord and tenant?.”
“ Landlord less efficient
when dealing with the
house issues than the
initial signing process .”
“ Didn’t have enough
money to buy a house
on my own so had to use
my settlement for rent -
which isn’t ideal.”
• Combine Concepts 1 & 3
• Liked the idea of creating a living
representation of the relationship and
process
• The passport and ledger tote up the
interactions for a single representation
of the property life
• Creates standards
• Empowers all stakeholders whilst the
passport creates a peer review.
Client & Focus Group Feedback
1. Digital References
Passport
2. Shared Ownership 3. Deposit Ledger

47. Storyboard
Adam is new to renting and cannot decide
between houses but finds the advertised
Move’n’Prove logo online.
On signing the house Adam and, landlord,
Mandeep meet face to face to exchange
passport profiles.
The tap starts to leak so Adam scans the QR
code of the room and rates the urgancy of the
issue. This notifies Mandeep and he replies
with date to organised a plumber. Adam can
acknowledge it or reschedule.
Adam has run into financial difficulty and cannot
make rent payment. He messages Mandeep,
who accepts the difficulty, and Adam’s financial
rating drops along with his overall star rating.
Adam improves his rating over time with badges
earnt for being a ‘better tenant’.
At the end of his tenancy Move’n’Prove shows
an overview of his stay with a stamp, landlord
rating and how much of his deposit is left from
his tenancy.
Wireframing

48. This is the first meet and greet between tenant, Adam, and landlord, Mandeep. The first
instance is to do an inventory of the property by scanning the QR code The app is the centre of
communication between landlord and tenant thus helping both track each other’s actions and
the state of the property.
The landlord is enabled to manage his properties through the app. They can check each
tenant’s passport profile status summary, as can the tenant see the landlord’s, before a
signing of a property and during the tenancy.
Share & Dashboard Flow
App Flow
Renter Landlord

49. The tenant can raise an issue and enter in
specific details of the severity and type of
issue the landlord is to deal with.
After submission the tenant can monitor
the status and detail of the issues raised.
Raise an Issue: Renter to Landlord
Interaction

50. The issue resolution timescale is available
for both landlord and tenant to see and
Move’n’Prove notifies the user of actions
being taken.
The landlord can suggest a date when the
maintenance team can make the repairs
and the tenant can agree or decline the
appointment.
Move’n’Prove links to the calenders of
both tenant and landlord.

51. The tenant, and the landlord, each have
an on-going ‘status stamp’ showing
their overall current status as good (or
not so good) renters and letters. This
is shown on our logo, but with a star-
rating system, a bit like Trustpilot, and
dated, like a proper passport stamp,
only in year. The ‘status stamp’ reflects
the tenant’s behaviour and conduct in
line with the expectations set against
the same criteria that would be applied
to a deposit, plus incorporating other
components, a maintenance/social/
financial score.
Short Term vs. Long Term
Passport Profile
Short Term: 6 months on... Long Term: 4 years on...
By this time Adam’s current status is very
good
Tracking change show his
improvement month-by-month
The property score show status &
deposit due

52. The Retreat, Service Design

53. “To sustain the Old Rectory Museum into the future by re-
purposing both the Old Rectory and grounds...more visitors to
the museum and surrounding garden; greater involvement of
local residents in community events.”
Charnwood Council

54. As a group, Elevate, we visited the site of the Old Rectory. It was seen to be poorly maintained and had evidence of anti-
social behaviour. The museum in place was unstructured and had limited youth appeal with low visibility from the public.
On first meeting with Loughborough locals, Old Rectory volunteers and Loughborough Archaeological and Historical Society
the main topics of conversations were:
• People rarely notice this place
• Next to no rules, we are open to try new things
• The whole place just needs to be updated
• Unhealthy eateries surrounding the area
• Lack of Signposting
• Lack of Green Space
• Litter
• There is a real separation of town and gown
• There is a lack of recreational space
Problem
Initial Assumption of Interest vs.
Influence of Stakeholders...
Stakeholders
...and developed 3 ideas to fit the insights
from interviews
Climbing
Wall
Micro
Brewery
Cafe
To develop a park that provides the community with
a safe open space for non-traditional activities for
all generations to explore.
“
”
Our UX Vision
We mapped each stakeholder against
their influence and hierarchy of need
Core
• Primary and
Secondary
Schools
• University
Students
Direct
• Current Old
Rectory
Volunteers
• Crop Club
• Loughborough
Archaeological
and History
Society
Indirect
• English Heritage
• Sport England
• Local Charities
• Loughborough
University

55. The council pulled down the original building...which was
a real shame.
Christie, Local Loughborough Artist
“
”
Loughborough doesn’t need another
climbing wall but a smaller climbing
area that’s suitable for children
would be great. I like the idea of the
outdoor gym too.
“
”
Brian, Retired Teacher/
Climbing Instructor
Climbing on History
1880 1960 2017
Positives
Preference to Climbing Idea
Family and school involvement
Social skills development for kids
Grant/funding sources located
The stakeholders questions from our concepts pitch and co designing with the
community about Climbing Concept:
Negatives
Multicultural Boundary (Brewery)
Issue of Rubbish (Meal community)
To meet the brief need of high footfall and greater community
activity we realised the our concept would need no cultural
barriers. Low barrier entry sports like climbing - no specialist
equipment for bouldering - would be perfect for social inclusion.
Suitability for all ages is key. Climbing would be suitable for younger children
and there for practiced boulders to practice their technique with different
levels of difficulty. To incorporate the history of the surroundings the boulders
would mimic the footprint of the original rectory - one that locals were sad to
lose.
In order to engage with all generations, and give parents the chance to
exercise while with their children at the site, an outdoor gym would be there to
get some exercise.
The museum in the current Old Rectory would be transformed into a self
sustaining cafe, still surrounded with the artefacts incorporated into the
interior design. The cafe would offer community sourced foods from local
shops and cooks.
Original Old Rectory
Current Old Rectory
Key:
Summary of Concepts Contextual Research
Make it
Self
Sufficient?
Make it
a Public
Space
Visible ?
Open to
potential to
Communities?
Encourage
People to
Enjoy the
Space?

56. To a degree climbing is quite good for this because it
lends itself to any space and you can wrap it around and
stuff.
Duncan Howard, CEO Castle Climbing Centre
“
”
Service Safari
To ensure the concept of ‘Climbing on History’ could be achieved I went on a Service
Safari of The Castle Climbing Centre in Stoke Newington, North London. The Castle is
a large Grade II listed Victorian pumping station and has since been developed into an
indoor climbing centre with outdoor boulders and cafe.
Understanding the customer experience was key to get an understanding of what
our service could provide for the community. The Castle is the top end of a long term
sustainable development transforming a disused site and re-purposing it.
The climbing adapted to the building shape and could accommodate rope climbing for
all abilities with The Castle having a massive infrastructure and solid walls.
The combination of a sustainable cafe gave the sustenance for climbing as well as
an outlet to display and sell local produce. The cafe serves high quality food and was
clearly aware of its environmental and social impact. Everything was prepared on site
and no packaging with 7 principles:
• Use local, seasonally available food
• Support organic farming.
• Limit foods of animal origin and if you can’t ensure its high welfare.
• Encourage others to choose fish from MSC accredited sources.
• Buy Fair trade products.
• Avoid bottled water.
• Promote health and well-being with healthy food.​
Retrofit

57. Our Proposal
Historical Footprint
• Existing building holds ‘The Retreat Cafe’ available for
community sourced menu and healthy post workout
smoothies/snacks
• Rearrange artefacts to co-exist within cafe
• Climbing walls and boulders imitate that of the Old Rectory
footprint
Surrounding Grounds
• Outdoor Gym and Bouldering - challenges for all ages and
abilities
• Recreational green space
• Outdoor log playground

58. Food Hacks, Sainsbury’s App

59. Food Hacks is in partnership with Sainsbury’s scheme of
‘Waste Less, Save More’ while reducing food waste. The app is
designed for behaviour change and build into our busy lives the
time to use methods to elongate food life.

60. Brief: “Sainsbury’s wants to be famous for solving the household food waste
issue and helping it’s customers to Waste Less and Save More. We want you
to investigate what Generation Edge’s relationship is with food waste, how
we can reduce food waste amongst this target, and how can Sainsbury’s own
the solution.”
• 18-23 years old
• Technological Natives
• Reformist and Challenging
• Individual and Alternative
• Consider Sainsbury’s to be: middle of the range store, affordable
and have global goodness intent
Who are Generation Edge?
Problems found: What they want:
• More efficient cooking
• Better use of time
available
• Understand how to
keep and reuse food
for longer
• Enjoyable taste
• Learning new recipes
• Better use of
ingredients
• Value for money
• Easier cooking methods
• Organise food dates
• Find new ways to save
both food and money
• Share and learn from
others
• Easy and quick to
use without being a
nuisance
• Cost
• Convenience
• Simplicity
• “...apps like Yummly
use blogs but have the
method and ingredient
amounts on separate
pages. Which is
annoying...”
Callum, 21
Annie, 19
Alice, 20
Experience Goals Task Goals
Generation Edge
Not
remembering
use by/best
before dates
Forgetfulness
?
Lack of time to
prepare. Do not
think in advance.
Meal
Planning
Easily lost with thrown
away packaging and
forgotten.
09/2016
Use By/Best
Before Dates
Reliance on
others and
internet for
guidance
Food
Knowledge
Buy more due to
lack of organisation.
No cost associated
with waste
Food
Life
Discard without
thought of value of
loss. Wasted due to
time convenience.
First
Thought
Right to
SHARE
EXPRESS
&
MOOCS
MASSIVE OPEN ONLINE COURSES
LEARN
ONLINE
DRIVEN BY EFFICIENCY
FAST LEARNING
USED TO
INSTANT
ACCESS &
FEEDBACK
CONSUME
CONTINUOUS
STREAM OF
INFORMATION
SOCIAL
ACTIVISTS
CONS-
TANT
TIME
RESTRAINTS
CORPORATE
DISTRUST

61. To create an app that works in store as well as in the
home. Providing a convenient and attentive service
to remind and aid with waste reduction.
“
”
Constant
Time
Restraints
Remove friction
to save time and
effort on user’s
behalf
Efficiency
Make it attention
grabbing and
encouraging to
engage with quickly
and satisfy the
user’s desire for
order.
Food
Information
Data
Remove friction of
having to retain the
best and use before
dates in user’s
memory.
Social
Activists
Engage Generation
Edge to share
methods of saving
food waste.
Corporate
Distrust &
Social Activists
Target users tend to
trust their family’s/
friend’s advice for
food knowledge and
recipe. Ensure they
trust the Sainsbury’s
brand to save more.
The design opportunities established the behaviours of Generation Edge and helped identify the appropriate strategies
to make the most enhancing the long term behaviour changing service.
Design Research & Behaviours
Background
How Might We?
• Unmet need for food guidance in the home
• Create visual cues to create awareness of food life
• Associate food cost with food waste
• Provide a network to share ‘food hacks’
• Integrate reward at Sainsbury’s with achieved ‘food hacks’ for
app longevity and store loyalty
Design Opportunity
Hunt Statement

62. Convenience Aware Prepare Share
Value
Each food item is categorised by
best before and use by dates. The
colour coding helps the user identify
which food is about to go off and the
cost of the potential waste.
On selecting the item in need of
using, the app takes the user through
the preparation process of the
suggested Food Hack.
A Food Hack Library is available and
is constantly updated by users and
Sainsbury’s own chefs.
The user can shop hassle free as each
item is uploaded automatically to their
Food Hack app after purchase in store.
All the food details, the use by and best
before dates and cost, are recorded
The user is encouraged by an overview of their progress with
a Leaderboard against their friends and local community. The
amount of Hacks used is displayed through the Money Saved/
Lost section.
• Giving Generation Edge ‘Food Hacks’ refreshing
methods to inspire new recipes and ways to
improve food life
• Changes behaviour through easy recognition of
the cost of food waste
• Visualises the benefit of saving and elongating
food life
• Educates the user of actual food life and
traditional ways to save food at home with no
extra cost
• Makes saving food convenient and tailored to
their time constraints
App Flow

64. I am a focused and innovative designer with the experience of
developing projects from concept to production.
After honing my design skills at university, free lancing and on
placement, I am looking forward to building on my experience in this
area where genuine enthusiasm and creative initiative will allow me to
progress.
Being a hard working and a self motivated individual, I am willing to
offer my time and energies to any employer for the benefit of their
business and my personal development.
Education
Roedean School, Sussex Loughborough University Loughborough University
2006 - 2011 2011 - 2016 2016 - Present
A Levels:
Product Design (A), Art (A), Geography
(B)
Industrial Design & Technology
(BA)
2:1
User Experience Design (MA)
Expected Distinction
GCSEs:
10.5 A*- B incl. A: Maths, English
Literature; B: English Language
Software Achievements
Skills Interests
Photoshop Silver @ A ‘ Design Awards
Illustrator 1st Place @ Philips Innovation Open
InDesign Saatchi Gallery Art Showing
After Effects Distinction Young Enterprise
2014
2012
2011
2010
2015 -
Present
2017
2017
2017
2016
2014
Premiere Pro
Solidworks
Axure RP Pro Silver @ European University Rowing Championships
UX Design
Sketch Won Henley Women’s Regatta Senior 8+
Graphic Design
SketchBook Pro British University Rowing Regatta Gold 1x & 2x
Prototyping
British University Rowing Regatta Gold 2x & Bronze 1x
Inter-personal skills
Microsoft Office
Duke of Edinburgh Gold Award
Highly Motivated
Determined
Keyshot
GB Rowing
User Experience Research
Trialist
Client Communication
Sport has always played a dominant role in my life. At
University I took up rowing. I have now been trialling for
GB for the last 3 years and have a sound understanding of
high intensity training and development.
All of these activities act as cathartic processes and are
often motivators to make me work hard to allow myself
the enjoyment of sport.
About Me

65. July 2013- April 2014
Sheffield based design consultancy,
I worked on a wide variety of projects
to experience real product design and
development from a client brief through
to manufacture. I was involved in all
processes, from concept development,
CAD design, prototyping and modelling,
material selection and final branding. This
required time management and good
presentation skills. I also took on sole
responsibility for a design competition
entry, through the company, which won an
award at the A’ Design Awards in Italy.
Industrial Design Intern,
HJC Design Ltd
July 2012- August 2012
Architecture Construction Company,
consisted of labour work: filing,
drilling, cutting, lathes and welding.
Consistent worker and worked to a
high machining standard.
Apprentice,
Southdowns Construction
April 2015- June 2015
Crown Hockey, who make composite hockey
sticks, proposed brief developed to produce
packaging. I researched the user base,
conducted market analysis and designed
the packaging. I worked with a packaging
company in Brighton to produce a prototype
that would emphasise the a premium quality
of the product that can match that of Crown
Hockey’s brand.
Packaging Designer,
Crown Hockey
July 2017- September 2017
Anticipate is a start up offering an online
holistic programme focused on retirement
planning for employees. I was enrolled to
research the market, target audience and
competitors.
I helped the start up find its USP and establish
what their users wanted at the heart of the
service.
User Researcher,
Anticipate
Cook,
Thyme by the River Cafe
August 2017- Present
Freelancing has given my
the opportunity to broaden
my skill set and manage
new projects. I have learnt
to further balance working
around my studies and
training.
I cook, purely for my interest
of food, and have learnt how
to cooperate in a team while
performing under pressure.
Freelance
Designer
Experience

66. Contact:
cboylanddesign@gmail.com
07957758794
2012-2018
Caitlin Boyland