invention and AI

1. AI & Inventing
IACT
Jan 30, 2024

2. Tonight’s Presenter
Bryan Mattimore
 Twenty –five years ideation design & innovation consulting
experience
 Author of seven books including:
 Islands of Invention, How to Create Extraordinary Innovation
Centers (2023)
 Quotes, Wisdom on Life and Learning from History’s Greatest
Thinkers (2023)
 21 Days to a Big Idea (Diversion Books)
 Idea Stormers: How to Lead and Inspire Creative Breakthroughs
(Wiley Jossey-Bass)
 99% Inspiration: A Real-World Guide to Business Creativity
(AMA Book of the Year)
 Consultant on $3 Billion of innovation successes at Pepsi, P&G,
Unilever, BNY Mellon, SONY, etc.
 Facilitator of 1000 ideation sessions and 500 Focus groups
 Leader of 200 successful innovation projects
 Cum laude graduate, Dartmouth College (Psychology)
 Innovation and Marketing Instructor Caltech
 Board of Advisors, Global Innovation Institute

3. Recommendations based on
empirically-validated approaches

4. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

5. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

6. Specialized Prompting
The Importance of Using Increasingly Specialized Prompts
Prompt #1: Create a new snack.

7. Specialized Prompting
The Importance of Using Increasingly Specialized Prompts
Prompt #1: Create a new snack.
Prompt #2: Create a new handheld snack with a unique
flavor combination.

8. Specialized Prompting
The Importance of Using Increasingly Specialized Prompts
Prompt #1: Create a new snack.
Prompt #2: Create a new handheld snack with a unique
flavor combination.
Prompt #3: Create a new handheld snack that pioneers a
new form.

9. Specialized Prompting
The Importance of Using Increasingly Specialized Prompts
Prompt #1: Create a new snack.
Prompt #2: Create a new handheld snack with a unique
flavor combination.
Prompt #3: Create a new handheld snack that pioneers a
new form.
Prompt #4: Create a new handheld, plant-based, healthier,
baked, on-the-go, snack for a kid’s breakfast alternative to
compete with Pop Tarts inspired by French cuisine.

10. Results
Apple Cinnamon French Toast Pockets: Made with whole grain bread, these pockets
are filled with a delicious blend of apples and cinnamon, and a hint of plant-based
vanilla custard to mimic the flavors of French toast. The pockets can be shaped like
mini baguettes to add a French touch.
Nutty Croissant Roll-Ups: Taking inspiration from the classic French croissant, these
roll-ups are made with flaky whole-grain pastry, filled with plant-based nut butter and
a touch of fruit jam. Rolled into a convenient handheld shape, they’re perfect for on-
the-go breakfasts.
Berries & Cream Galette Pockets: Inspired by the French galette, these handheld
pockets are made with a whole grain crust and filled with mixed berries and a dollop
of almond cream. The pockets have a crimped edge similar to traditional galettes and
are shaped like small crescents for easy holding.
Choco-Hazelnut Brioche Bites: These are small, round, and fluffy brioche bites filled
with a plant-based chocolate and hazelnut spread. Made with whole grain flour and
sweetened with natural sugars, they're a nod to the classic French brioche.
Almond & Fruit Tartlets: Mini whole-grain tart shells filled with almond cream and
topped with fresh fruits. These tartlets are inspired by the traditional French fruit
tarts and are made bite-sized for kids.

11. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

12. Ideation Techniques AND AI
The Semantic Intuition Technique

13. Chips Ahoy!
OBJECTIVE: Develop new product ideas for the Chips Ahoy! brand
APPROACH: Uses relevant word triggers combined in unique ways to trigger strategically
aligned but fresh ideas. Technique is semantic intuition.
+ +

14. Chips Ahoy!
OBJECTIVE: Develop new product ideas for the Chips Ahoy! brand
APPROACH: Uses relevant word triggers combined in unique ways to trigger strategically
aligned but fresh ideas. Technique is semantic intuition.
DESSERTS
• Lemon Meringue Pie
• Crème Brulee
• Cannoli
• Brownie
• Etc.
+ +

15. Chips Ahoy!
OBJECTIVE: Develop new product ideas for the Chips Ahoy! brand
APPROACH: Uses relevant word triggers combined in unique ways to trigger strategically
aligned but fresh ideas. Technique is semantic intuition.
DESSERTS
• Lemon Meringue Pie
• Crème Brulee
• Cannoli
• Brownie
• Etc.
+ +
INGREDIENTS
• Cappuccino
• Dark Chocolate
• Candy Canes
• Pomegranate
• Etc.

16. Chips Ahoy!
OBJECTIVE: Develop new product ideas for the Chips Ahoy! brand
APPROACH: Uses relevant word triggers combined in unique ways to trigger strategically
aligned but fresh ideas. Technique is semantic intuition.
DESSERTS
• Lemon Meringue Pie
• Crème Brulee
• Cannoli
• Brownie
• Etc.
+ +
INGREDIENTS
• Cappuccino
• Dark Chocolate
• Candy Canes
• Pomegranate
• Etc.
FORMS
• Nuggets
• Chips
• Filled
• Cream
• Etc.

17. Chips Ahoy!
OBJECTIVE: Develop new product ideas for the Chips Ahoy! brand
APPROACH: Uses relevant word triggers combined in unique ways to trigger strategically aligned
but fresh ideas. Technique is semantic intuition.
DESSERTS
• Lemon Meringue Pie
• Crème Brulee
• Cannoli
• Brownie
• Etc.
INGREDIENTS
• Cappuccino
• Dark Chocolate
• Candy Canes
• Pomegranate
• Etc.
FORMS
• Nuggets
• Chips
• Filled
• Cream
• Etc.
+ + Brownie
+
Dark Chocolate
+
Filled

18. Chips Ahoy!
OBJECTIVE: Develop new product ideas for the Chips Ahoy! brand
APPROACH: Uses relevant word triggers combined in unique ways to trigger strategically aligned but
fresh ideas. Technique is semantic intuition.
DESSERTS
• Lemon Meringue Pie
• Crème Brulee
• Cannoli
• Brownie
• Etc.
INGREDIENTS
• Cappuccino
• Dark Chocolate
• Candy Canes
• Pomegranate
• Etc.
FORMS
• Nuggets
• Chips
• Filled
• Cream
• Etc.
+ + Brownie
+
Dark Chocolate
+
Filled

19. Triggering with TRIZ
The 40 TRIZ principles of invention are part of a problem-solving methodology developed by Genrich
Altshuller and others in the former Soviet Union. TRIZ, which stands for "Teoriya Resheniya
Izobretatelskikh Zadach" in Russian (or "Theory of Inventive Problem Solving" in English)
1. Segmentation: Divide an object or system into independent parts.​
2. Taking Out: Separate a necessary part (or property) from an object.​
3. Local Quality: Change an object's structure from uniform to non-uniform or modify
external environments or influence to specifically act on a certain part of the object.​
4. Nesting (Matryoshka): Place an object inside another; place the latter inside a third object and so on.​
5. Anti-weight: Compensate for the weight of an object by combining it with other objects providing lift.
6. Preliminary anti-action: Counteract a predictable negative action in advance.
7. Preliminary action: Perform, before needed, the required change of an object (fully or partially).
8. Beforehand cushioning: Prepare emergency means beforehand to compensate for the
relatively low reliability of an object.
9. Equipotentiality: In a potential field, limit the need for raising or lowering an object.
10. The other way round: Invert the action used to solve the problem (e.g. instead of cooling an
object, heat it).

20. Triggering with TRIZ
Principle 7 (Nesting or Matryoshka)
Create 6 new Chip’s Ahoy! product ideas using the Matryoshka principle.
1.Brownie Batter Blast: A brownie flavored cookie with a smaller cookie inside, filled with a
chocolate chip center.
2.Double Chocolate Layers: A cookie with layers of different types of chocolate, dark, milk, and
white.
3.Confetti Cookie: A sugar cookie filled with a smaller cookie containing edible confetti sprinkles.
4.S'mores Adventure: A chocolate chip cookie with a smaller graham cracker cookie inside, filled
with a marshmallow center.
5.Red Velvet Marvel: A red velvet cookie filled with a cream cheese cookie, which has a red
velvet crumb center.
6.Root Beer Float: A root beer flavored cookie with a smaller vanilla cookie inside, filled with a
root beer cream center.

21. Chips Ahoy! Cookies

22. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

23. Finding and Solving Problems with AI

24. What are some challenges, shortcomings and/or unmet needs with
today’s ratchets, wrenches and/or sockets?
Sockets
1. Size Identification: Difficulty in identifying sizes, especially when
markings wear off.
2. Socket Depth: Inadequacy of standard depths for some
applications.
3. Material Durability: Sockets can crack under high torque.
4. Drive Size Compatibility: Incompatibility between different drive
sizes and ratchets.
5. Retention to Ratchet: Some sockets do not securely attach to the
ratchet.
6. Variety of Sizes: Need for a wide range of sizes for diverse tasks.
7. Impact Socket Strength: Regular sockets may not withstand
impact wrench torque.
8. Weight: Heavier sockets add to overall tool weight.
9. Specialized Shapes: Limited availability of sockets for unique bolt
heads.
10. Heat Resistance: Some materials can't withstand high-
temperature environments.

27. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

28. Time Magazines’ Best Inventions of 2023

29. GE Cync Light
PROMPT:
GE Cync Dynamic Effects Neon Shape Smart Lights is a new invention... the
neon "rope lights" include embedded microphones which allow them to
dynamically respond to the beat of the music or sounds from the TV. The
product is a dream for anyone looking to create their own light shows or
make their living room feel immersive. What are some ideas for new ways to
use this new invention?

30. GE Cync Light
1. Color-Sync with Movies: Lights that change colors and intensity to match
the scenes of a movie being watched.
2. Mood-Based Settings: Lights that adjust their color and intensity based
on the user's mood, possibly detected through voice tone or facial
recognition.
3. Health-Enhancing Lights: Lights that emit different wavelengths to
promote health benefits, like UVB for Vitamin D or blue light for
wakefulness.
4. Interactive Gaming Integration: Lights that change based on gaming
activity, enhancing the immersive experience for video gamers.
5. Fitness Routine Sync: Lights that change to match the tempo or type of a
workout routine, providing an energizing environment.
6. Educational Modes: Lights that can be used as educational tools for
children, changing colors to teach about nature, science, or art.
7. Sleep-Enhancing Patterns: Special light patterns and colors that help in
inducing sleep or relaxation, possibly syncing with sleep tracking apps.
8. Music Composition Mode: Lights that assist in composing music by
representing different notes or chords with colors.

31. GE Cync Light
1. Aromatherapy Integration: Lights that release soothing scents based on
the mood or music, enhancing the sensory experience.
2. Interactive Storytelling: Lights that change according to the progression of
an audiobook or podcast, adding a visual element to storytelling.
3. Seasonal Affective Disorder (SAD) Therapy Modes: Special light modes
designed to mitigate the effects of SAD during winter months.
4. Interactive Dance Floor Mode: For parties, a mode that turns the floor into
a reactive dance floor with lights following dance movements.
5. Astronomy-Themed Lighting: Lights that mimic celestial events like
northern lights, meteor showers, or star patterns.
6. Plant Growth Enhancement Modes: Spectrum-adjusted light modes to aid
in the growth of indoor plants.
7. Aquarium Sync Mode: Lights that mimic underwater scenes, syncing with
the movements in an aquarium.
8. Fitness Challenge Modes: Lights that create a competitive environment for
home workouts with visual cues for performance tracking.

32. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

33. Time Magazines’ Best Inventions of 2023

34. Heinz Remix
PROMPT
“Heinz has invented a new sauce dispenser they call Heinz Remix that will be coming to
restaurants, stadiums, and movie theatres. Using a touchscreen, you select one of the four
"Bases": Ketchup, ranch, BBQ or Heinz 57) and add tweaks and spices to customize the flavor.
The machine is capable of 200 combinations with names like Jalapeno Ketchup, and Smoky
Chipotle Mango BBQ. Meanwhile it will feed data on customer preferences to Heinz which
will help it to inform future recipes. What are some next generation ideas for the Heinz
Remix invention?”

35. Heinz Remix
Here are the ChatGPT generated line extensions:
1. Seasonal Specials: Introduce limited-time seasonal
flavors, like Pumpkin Spice Ketchup or Summer
Berry BBQ, to keep the menu fresh and exciting.
2. Dietary Filters: Add options for dietary preferences
like vegan, gluten-free, or low-sodium, allowing
customers to customize within their dietary needs.
3. International Fusion Flavors: Offer a range of
international flavors like Tandoori Ranch or Teriyaki
Heinz 57 for a global taste experience.
4. Spice Level Selector: Allow customers to choose
their desired spice level, from mild to extra hot, for
each sauce combination.
5. Hot and Cold Options: Offer sauces that can be
dispensed hot or cold, perfect for different dishes
and seasons.

36. Heinz Remix
6. Health-Conscious Additives: Offer options like
probiotics, vitamins, or fiber supplements for a
health boost in condiments.
7. Celebrity Chef Collaborations: Introduce special
edition sauces created in collaboration with
famous chefs.
8. Feedback Loop: Allow customers to rate and
review flavors, using this data to improve or
create new combinations.
9. Kids' Fun Flavors: Introduce child-friendly flavors
and playful names to attract younger customers,
like 'Dinosaur Dip' or 'Magic Berry Sauce’.
10. User-Created Recipes: Let customers save and
name their custom creations, possibly sharing
them with others or even entering contests for
the most popular blend.
Implication: Could you create an entirely new “on-
line division” that creates customized sauces that
could be mailed to the home or sent as gifts:

37. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

38. The Growth Engine Co.
An Innovation Agency
bmattimore@growth-engine.com
www.growth-engine.com
AI Assisted Books
(2023)

39. What Are We Talking About Tonight?
#1: The Importance of Using Specialized Prompts with AI
#2: Ideation Techniques AND AI
#3: Finding and Solving Problems with AI
#4: Leveraging New Technologies for Inventing with AI
#5: Line Extending New Technologies with AI
#6: Oh... And That Book You’ve Been Planning to Write
#7: Questions

40. Questions

41. Resources
TEDxTalk:
CreativeTechniques to Solve ImpossibleChallenges. Bryan Mattimore
https://www.youtube.com/watch?v=7MGBXQMvscY
Articles:
1) FreshWays to Fish for Better Ideas (Fast Company)
https://www.fastcompany.com/3001450/fresh-ways-fish-better-ideas
3) Definitive Guide to Problem Solving
https://www.smartsheet.com/problem-solving-techniques
4) How toThink AboutVirtual Ideation Sessions (Ambition Magazine)
https://www.associationofmbas.com/how-to-think-about-virtual-ideation-sessions
5) On Fostering Creativity in theWorkplace (Dartmouth Alumni Magazine)
https://dartmouthalumnimagazine.com/articles/bryan-mattimore-’76
6)To Promote a New Idea, Forget the PowerPoint,Try a Billboard (Fast Company)
https://www.fastcompany.com/3003484/promote-new-idea-forget-powerpoint-try-billboard
7)The Creative Secret Sting Uses toWrite New Songs (Fast Company)
https://www.fastcompany.com/3003864/creative-secret-sting-uses-write-new-songs
8) Leveraging the "Pamplemousse Principle" in CreativityTraining– InnovationManagement
9) 7Ways to Get toYour Next Big Idea | Inc.com
10)The 60 Best Business Books ofAllTime (Covering AllTopics) (fourminutebooks.com)
11)WhenWillYou Stop Brainstorming—And Start Ideating? (forbes.com)
12) EnterThe Ideation Strategist: Getting Started With Ideation Session DesignAnd Facilitation (forbes.com)

42. The Growth Engine Co.
An Innovation Agency
bmattimore@growth-engine.com
www.growth-engine.com