1. Deborah Mitchell
Media Associates

2. click to watch our sizzle reel on youtube

3. Welcome to Deborah Mitchell Media Associates where our goal is to share your message with the world. Today your
messages are being shared via traditional media as well as social media and we can help you engage your audience
in every way.
Led by a seasoned multimedia producer, the company’s skilled team works with clients to organize, coordinate and
execute their vision for television, live events or an online presence by incorporating social media. With a deep interest
and experience working with the culinary talents, Deborah Mitchell Media Associates excels at grooming chefs for on-
air television and social media branding.
Let us guide you. We will show you how to make the most of your media interactions, whether they involve social
media or television.
about
deborah
mitchell
media
associates
Deborah J. Mitchell

4. about deborah j. mitchell
Deborah J. Mitchell is an experienced national television
producer, a veteran of the ABC and CBS networks, who
marries traditional media skills with the new world of social
media, to guide established talent and aspiring online
personalities. She works closely with clients to polish and
expand their brand identity in the burgeoning arena of
social TV.
A multimedia producer with knowledge in a wide spectrum
of fields including, cultural and lifestyle trends, especially in
food, fashion and travel, Mitchell founded Deborah Mitchell
Media Associates as well as The Blogger Connection, a
blogger network.
As an executive producer, Mitchell has experience
creating television projects from the concept stage until
their successful on-air launch—and beyond. Recently,
Mitchell served as the executive producer for Arise TV’s
“Our Take,” a daily international women’s talk show that
engaged viewers through social media.
Mitchell can provide valuable consultations to traditional
media companies seeking to identify and develop viable
talent and stories for the Web. While she specializes in
preparing content for social TV, she stays on top of all
forms of media, communications and technology as they
evolve. She produces informative, engaging and accurate
content for an effective on-air or online presence, on every
platform.

5. A Record of Accomplishment
Mitchell started in the media world
with an unpaid college internship at
WABC-TV in New York City. After
that, she worked as a researcher for
“Essence, The Television Program,”
and then moved into the brand-new
world of daytime talk show TV.
She worked with Geraldo Rivera
for more than 10 years on his talk
show “Geraldo” as a studio and field
producer, then as the supervising
producer. She eventually advanced
to the position of vice president of
development for Rivera’s company, a
role she held until the show ended its
run. She joined the staff of ABC TV in
the late 1990s, serving as a freelance
producer for “Live With Regis and
Kathie Lee.” In 2000, she became a
producer for CBS News, working for
the “Early Show” for 10 years.
After leaving CBS, Mitchell entered the
world of social media. In 2012 for the
Shorty Awards (dubbed “the Oscars
of Twitter” by The New York Times),
Mitchell arranged for Bravo TV’s Andy
Cohen to appear via a video hookup.
At that time Cohen was the executive
vice president of original programming
and development as well as host of
“Watch What Happens Live.”
In spring 2013, Mitchell served
as a live event producer for New
York City’s Mercedes-Benz Fashion
Week. She helped produce the first
Fashion Hackathon finale as part of
a collaboration between the Council
of Fashion Designers of America,
Condé Nast and Decoded Fashion.
The event provided a platform for
fashion leaders and tech experts to
share ideas and create a useful app
for the fashion industry.
Mitchell has worked shoulder to
shoulder with TV icons such as
Barbara Walters, Bryant Gumbel,
Harry Smith and Julie Chen. She
has also produced television shows
with former MSNBC anchor Christina
Brown, and TV personality and
blogger Rene Syler, who now runs
GoodEnoughMother.com. Mitchell is
currently the executive producer of
“Arise On Screen,” a weekly 30-minute
movie review show on Arise TV.

6. produced by deborah mitchell
click to watch on our youtube channel

7. Think of Deborah Mitchell Media Associates as your liaison to your online audience, offering a full slate of social TV
services, including Twitter parties, specialized tweet chats and Google hangouts. Reliance on all these vehicles can
help build audience interaction. Deborah Mitchell Media Associates offers a wide spectrum of opportunities for bloggers
to work with brands in social media or the television industry. The company has access to scores of niche bloggers who
specialize in fashion, travel, fitness, food and parenting coverage.
services for brands
• Providing a chance to connect with compatible, PR-friendly bloggers
• Offering customized blogging campaigns and programs to promote awareness of your brand
• Helping you build a following of loyal consumers and fans online for your brand
services for bloggers
• Developing a way for you to enter into the lucrative business of promoting brand awareness
• Offering you a beneficial new revenue stream through collaborations with advertisers through social TV and use of
the second screen
• Giving you a chance to develop relationships with other bloggers
blogger outreach

8. blogger product reviews/giveaways
Provide products to bloggers to evaluate and review, spreading brand awareness via blog posts and social media.
twitter parties
Reach up to 750,000 customers and prospects in an hour of live interactive discussion by using carefully produced
tweets, combined with product giveaways.
in-home parties
Bloggers host a party inviting family and friends to review selected products and provide feedback
ambassador programs
Blogger acts as a brand’s spokesperson on his/her blog, in conderences, radio and television placement, etc.
survey/focus group services
Blind survey focus group services
speaking engagements & panels
We will provide speakers and panelists
custom brand events
blogger outreach services
our brands & bloggers social media outreach campaign pricing is customized per project.

9. TWITTER
PARTY
WHO
Bloggers and their followers will join
the conversation with 3 to 6 influential
panelists using a personalized brand
customized hashtag.
WHy
Typical results: 250,000 reach
approximately and minimum 2,000,000
impressions (approximately).
Price: $ 5000 and up
What
One hour of live, customized, strategic
discussion about your brand, product or
event.
Think of it as
conversations + giveaways
= exposure.

10. Deborah J. Mitchell is a veteran television producer and manager with extensive experience in network news as well as
syndicated live in-studio and field production. She also is accomplished in social media outreach, talent booking, show
formatting and staff supervision. She has held the positions of executive producer, producer, supervising producer and
field producer on “Our Take” on Arise TV, CBS News’ “The Early Show” and “Geraldo.” As executive producer of the
international daily one-hour women’s talk show “Our Take,” Mitchell was responsible for overseeing the show’s content
and guest bookings along with incorporating social media across multiple platforms to keep viewers engaged.
tv producer

11. live event
producer
Are you a business owner or an
event or show planner desiring a TV
program that guests will rave about
even after leaving the set? After an
initial consultation to discuss your live
eventorshowneeds,DeborahMitchell
Media Associates will brainstorm
with you to figure out the perfect fit
of personalities for your live event:
• Casting the guests for your event
or show
• Finding a panel of expert speakers
for your event or show
• Developing a package of information
about the show’s guests, including
backgrounddescriptions,summaries
of pre-interviews and collecting
multimedia elements to serve as
guidance for show’s producers
• Procuring studio props
• Keeping track of any necessary
permissions and planning for any
contingencies as well as executing
tasks that must be accomplished
prior to the show or event
• Executing “day of” activities for
event or show smoothness

12. social television
• Engaging your audience online is vital in today’s show business.
Conversations that are happening before, during and after a
show comprise the essence of social TV. Deborah Mitchell Media
Associates can evaluate how your show meets social TV and
accomplishes results in real time.
• Puzzled about how to create a social TV strategy? Do you need to
capture fans or spread word of your brand’s assets across multiple
websites? Itching to hold a Twitter party to amplify the buzz?
Deborah Mitchell Media Associates is here to help you make your
social TV dreams come true with the following services:
• Creating a second screen for viewers’ consumption of television
programs and shows
• Developing a strategy for your television program’s reach and
connecting with your target viewing audience on social media
platforms
• Fostering live interaction with your show’s cast members before,
during and after the show
• Conducting live online discussions with TV talent (such as
question-and-answer forums) focused on your show’s story lines
and creative content
• Promoting product integration and sponsorship for your show via
social TV

13. media coaching
Deborah Mitchell Media Associates
excels at media coaching and training
of personalities and bloggers.
Services:
• Providing advice about what to wear
on TV
• Offering guidance about what not to
say on television
• Giving instructions about how to get a
message across in the allotted time,
replete with suggested talking points
• Presenting suggestions for handling
the unexpected during aTV segment
• Pointing out how to have fun during a
television appearance

14. media consulting for culinary experts
As a member of the James Beard Broadcast and New Media Committee of the James Beard Foundation, and a
regular guest on the radio show “Southern Passion Lounge with Chef Amadeus,” Mitchell has firsthand knowledge
of what it takes to be the best in the culinary world. Deborah Mitchell Media Associates offers the following services
to chefs to develop and manage their social media presence and hone their on-camera skills:
• Helping chefs decide what dish to cook on television
• Implementing steps to master a cooking demo within the time constraints of a television broadcast
• Increasing chefs’ comfort level with appearing in front of any audience
• Refining and focusing a culinary talent’s content, presentation and personal style
• Offering a video review and critique
• Reviewing and implementing an effective social media strategy for a culinary expert’s brand
• Serving as a liaison between food brands, chefs and an online audience with the help of bloggers

15. Deborah Mitchell MediaAssociates will review all the options and
determine the right environment for your television appearance.
We will figure out the right format for you, whether it’s a taped
or live interview of the company’s principal or placement on a
local or national outlet. We will also review your current pitch
and suggest possible enhancements so that you can attract
the media attention that your brand or products deserve.
Services:
• Creating a suitable story or product pitch
• Contacting and pitching the product or client to a media
outlet
• Providing supporting information to the show’s producer
including possible talking points, potential on-air questions
and ideas about additional guests or show elements
• Offering pre-show coaching for the client as needed
• Hosting a prep day involving the taping of a practice
segment to provide a TV guest with an extra level of
comfort, then accompanying him or her to the studio
on the day of the broadcast
tv & media placement

16. social media management
Social media marketing, when conducted strategically, can greatly impact your business in a positive way. Deborah
Mitchell Media Associates encourages all its clients to create a social media strategy to realize their specific business
goals. We make social media marketing easier for you by managing your social profiles and monitoring your online
presence. We design a customized plan based on your business goals to ensure you receive the maximum exposure
and value via social media.
Social media aids your business in keeping a contemporary marketing profile and achieving customer-retention goals.
Our consulting services can help you with the following:
• Attracting clients and engaging them online
• Building a community and keeping in touch with existing
customers
• Sharing tips related to your business
• Answering your customers’ questions
• Sharing success stories as well as what not to do that’s
relevant to your industry
• Fostering and rewarding customer loyalty

17. speaking services
Deborah J. Mitchell is an experienced national television producer, a veteran of the ABC and CBS networks, who
integrates traditional media skills with the new demands for social media literacy in guiding both established talent
and aspiring online personalities. Here’s a sampling of the range of topics Mitchell is prepared to discuss with your
business or organization:
TV Vetting, From the Booking to the Postmortem
• Understanding what a TV producer looks for when considering a personality or expert as a potential guest for a
show
• Figuring out how a guest can deliver the best interview possible—in just three to four minutes
• Scoring an upgrade: Plot how a guest can transition from local TV appearances to landing on national TV
• Figuring out what to wear for that special on-air interview
Second Screen Syndrome: Social TV and Engaging Your Online Audience
• Discovering ways to involve the online community with a live show, such as displaying audience tweets on a
broadcast and having the host acknowledge them
• Encouraging guests with active social media profiles to tweet and post online show-related tweets during days and
hours before their broadcast appearance
• Discussing effective techniques for displaying social media information about on-air TV guests, like using an on-
screen lower-third graphic during the program
• Developing a hashtag to promote your program throughout the broadcast
• Producing a tweet chat before, during or after the show’s broadcast
• Encouraging viewers to continue a program’s conversation online
Video Performance Critique
• Reviewing past interviews, then discussing the pros and cons of a given appearance

18. we’ve worked with...
click here to read what the television and social media industries have to say about us!

19. click on the boxes to discover our website & read our blog!

20. Contributing Artists
Conversation Prism Niels Timmer jaylopez
Martin Simonis Michal Zacharzewski Ilker
Chris Panteli MrMagic David Ritter
Margarita Corporan Margarita Corporan
This book was prepared by Nay Ayache for Deborah Mitchell Media Associates.
© Deborah Mitchell Media Associates, 2014
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