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Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano

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Social Samosa
Social Samosa

A social media case study of Nisaan terrano's Twitter campaign #TerranoBlockbusterShowcase.

TechnologySports
1 of 25
Objective: Driving Social Media Engagement Client: Nissan Terrano Agency : MAGNONTBWA
Agenda • Create buzz around the unveiling of Nissan Terrano in social media space • Awareness, information and conversations • Drive interaction, engagement and participation • Harness the current Nisaan / Datsun fanbase • Generate momentum online for Terrano that can be sustained later on as well
Twitter Campaign Day One (5 rounds of 1 hr each)
Twitter Campaign – Round 1
Twitter Campaign – Round 2
Twitter Campaign – Round 3
Twitter Campaign – Round 4
Twitter Campaign – Round 5
Day Two (5 rounds of 1 hr each)
Gratification
And more…
#TerranoBlockbusterShowcase Trends India Delhi Mumbai Bangalore
Nissan Trending
#TerranoBlockbusterShowcase Trending No. 1
#Terrano Trending No. 1
#TerranoBlockbusterShowcase Trends
#Terrano Trends
On Facebook
Massive traction on FB page
Cross Promotion
From Facebook to Twitter
Across FB and Twitter
Offline spill
Metrics so far… • Generated around 10,000 conversations on FB around the campaign • Around 700 fans participated in FB contests in less than 2 days • More than 2600 invitations sent to friends for live webcast through FB • Around 300 followers on Twitter in less than 48 hrs • FB campaign reached to more than 7,00,000 fans …

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