Social Media Case Study: How Micromax Mobile's Teaser Went Viral for the First Time

4,980 views

Published on

The main objective of this campaign was to build excitement around the new upcoming product - Micromax Canvas Turbo & promoting Hugh Jackman’s association with Micromax Mobile.

Published in: Social Media, Technology, Business
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,980
On SlideShare
0
From Embeds
0
Number of Embeds
2,386
Actions
Shares
0
Downloads
199
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Social Media Case Study: How Micromax Mobile's Teaser Went Viral for the First Time

  1. 1. Campaign Case Study
  2. 2. People Talking About
  3. 3. • Micromax was there to engage with the fans with instant replies to their comments Each response was driven to the teaser video initially followed by driving them to the microsite by leveraging on the excitement
  4. 4. Twitter • 10,731 tweets were published by users • 27% of the conversations tracked were around Micromax followed by 26% around Hugh Jackman • 22% of the conversations were driven by women • Both Micromax and Hugh Jackman were trending in half an hour after the announcement • 25.4 million estimated impressions were driven by 7,192 unique users • 750+ new followers were acquired without any gratification that was purely driven by inquisitiveness and brand love Source: Sysomos
  5. 5. Maximum eyeballs • These three tweets reached out to 2 million plus people Source: Sysomos
  6. 6. Press coverage on Twitter Source: Sysomos
  7. 7. Trended across India in half an hour! • Hugh Jackman trended at number 1 and Micromax at number 4 • Micromax was still trending at the end of the day! • The trending was organic sans any gratification
  8. 8. Engagement on YouTube Driving engagement was the key! Views – 427,955 Likes – 1463 Comments – 340+ • • The fans were very vocal to appreciate the endeavour Each comment was replied to build anticipation
  9. 9. YouTube Trending This has been a first for Micromax wherein the teaser of a campaign has gone ‘viral’
  10. 10. +1’s on Google Plus • The community got really active as we added 259 new followers • The number of conversations on the platform were 147 • Canvas Turbo was the key conversation driver as the comments were centered around the product release Conversations = +1’s received + comments + reshares
  11. 11. Core thought
  12. 12. Perception changes
  13. 13. Source: https://twitter.com/HoeZaay/status/391482768313425921
  14. 14. Source: http://goo.gl/6d2DEu
  15. 15. Thank You

×