An Introduction to Social Media

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A presentation on Social Media delivered to community groups in Cornwall on a media communications course, Truro College OLC on Wednesday 8th July.

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An Introduction to Social Media

  1. 1. An Introduction to Social Media
  2. 2. How can Social Media help? • Engagement • Research • Marketing • Search Engine Optimisation • Raised Awareness • Management
  3. 3. What is Social Media? • How people discover, read and share news, information and content. • Mixture of sociology and technology • Movement from monologues (one to many) towards dialogues (many to many). • Shift from content readers into publishers. • User Generated Content (UGC) • Consumer Generated Media (CGM) Adapted from Wikipedia entry for ‘Social Media’
  4. 4. What is Social Media? – In Context • Web 2.0 follows on from Web 1.0 • Generation Y • Faster broadband • Computing power • Driving social change
  5. 5. Social Media Platforms • Blogs, Micro-Blogs and V-Logs • Social Networks • Social Bookmarking • File Sharing Sites • Podcasting / Video Podcasting • Wiki Sites • Forums • Instant Messaging • Virtual Worlds
  6. 6. How big is Social Media? • 200m+ active users on Facebook • 100m+ use Facebook every day • 4m+ become ‘Fans’ on Facebook every day • 77% of active internet users read blogs • 133m+ blogs • 3,702% YoY increase in time spent on Twitter • 1 new user added to LinkedIn per second • All Fortune 500 companies on LinkedIn • 10hrs+ of video uploaded to YouTube every minute
  7. 7. Who is using it? (Some Demographics) • Facebook users 25-34 (27%) and 35-49 (23%) • Fastest growing user group on Facebook is 35+ • The average age of a Twitter user is 31 • The average age of a MySpace user is 27 • The average age of a LinkedIn user is 41 • The average earnings of a LinkedIn user is $109k • 46% of LinkedIn users are Decision Makers • ABC1s are more likely to have a Facebook profile • C2DEs are more likely to have MySpace profile
  8. 8. Who is using it? (User Types) • Small to Medium Enterprises • Global Corporations • Media Companies • Non-Profits • Social Enterprises • Politicians • Education Providers • Students • And countless others
  9. 9. Case Study: Recent Events • Cornwall Council Logo • Chinese Earthquake • Hudson Plane Crash • Iran Election Riots • Chinese Riots
  10. 10. Case Study: Surfers Against Sewage • Customised Facebook Page • Use of causes • 300% Increase in ‘Online Action’ • 3,000 Page Views in first 48 hours • 100s of new members in first 3 months • Top 10 petition on 10 Downing Street website
  11. 11. Saving time with an integrated approach • Business Cornwall • Information uploaded once • Shared over Twitter and Facebook • Taking the story to the reader • Opportunity to engage and add to the story,
  12. 12. How do I identify my community? Try using the following services to identify your community:
  13. 13. Starting out – Actions 1. Create Accounts with the following services:
  14. 14. What are people saying about us?
  15. 15. Getting started - Tips • Find your existing connections first • Ensure alerts and analytics are working • Listen to conversations first • Engage in conversations / Engage with complaints • Test, Monitor, Review and Tweak approaches • ‘Content is king’ • Be ethical in your actions / respect etiquette • Keep it relevant to your audience • Be clear in your objectives • Don’t overstretch
  16. 16. Thank you for listening.

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