Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile

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Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty.

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Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile

  1. 1. #MicromaxMyDadCAN – Contest Case Study
  2. 2. Overview• Engage with fans on a holiday to capitalize onFather’s Day• Shape the contest around Fathers day whilemaintaining the brand integrity• Initially one Micromax Canvas Viva smartphone wasup for grabs. And due to the overwhelming responseone more was added to the kitty
  3. 3. This is how it began
  4. 4. Pre buzzWe had started creating buzz around the contest from Friday; so a large number offans could participate in our contest.
  5. 5. And the buzz was sustained till Sunday morningas well
  6. 6. Cross promotion of the contestA post was also published on the official page to leverage the +1million fan base
  7. 7. Contest Day
  8. 8. Optimum engagement was done to drivemaximum participation
  9. 9. Just at the cusp of the kick off, the fans were uberexcited and this became the most re-tweeted tweet
  10. 10. Kick off questionWith the audience at it’s toes we kicked off thecontest with much fan fare
  11. 11. Responses from the participants
  12. 12. The responses was stunning, hence we had added one more giveaway
  13. 13. And it start trending within 13 minutes
  14. 14. And this is the first time Micromax trendedWORLDWIDE!
  15. 15. Trended keywordsSource: trendsmap.com5 of the keywords fromthe question weretrended along with theprizes
  16. 16. At its peak, 434 unique users weretweetingSource: Hashtracking.com
  17. 17. “micromax mobile” the most dominatingkeywordSource: Sysomos.com
  18. 18. BuzzGraph shows a visual summary of buzz around the searched query by listingwords that appear frequently along with the search query.Source: Sysomos.com
  19. 19. Some of the most retweeted tweets
  20. 20. Twitter Followers growth1047 Followers added from 16th June 2013 to 17th June 2013Source: Sysomos.com
  21. 21. Winner delights
  22. 22. ….and here are the numbersTrended Worldwide on no. 4 and in India on no. 1 position.1300+ Tweets including 900+ mentions and 200+ RTs559,000+ Impressions20+ Followers in one daysSource: Sysomos.com & hashtracking.com
  23. 23. Thank YOU!

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