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Social Media Case Study: How Micromax Mobile Engaged its Fans for Russell Peters Notorious World Tour 2013

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Micromax Mobile was the title sponsor of Russell Peters Notorious World Tour 2013 And to engage our fans, they decided to have a twitter contest

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Social Media Case Study: How Micromax Mobile Engaged its Fans for Russell Peters Notorious World Tour 2013

  1. 1. The Premise Micromax Mobile was the title sponsor of Russell Peters Notorious World Tour 2013 And to engage our fans, we decided to appreciate their love by making them a part of the show Couple passes were up for grabs for all the venues New Delhi, Mumbai, Bangalore and Chennai
  2. 2. Overview Twitter became the launch pad for the #MicromaxLaughathon contest It trended across India on 4 separate occasions 3,483+ mentions on Twitter were garnered
  3. 3. Cross Promotion on Facebook & Google Plus 12 Facebook posts drove 6255+ conversations & Google plus saw 76 conversations 423,384+ number of people saw the posts
  4. 4. Facebook Tab A Facebook tab was created with the intent of directing the traffic to Twitter to maximise participation on a contest wherein the fans got a chance to win couple passes for their respective cities
  5. 5. The callouts
  6. 6. The question 3,483 tweets were received and 4.1 million impressions were generated
  7. 7. The responses
  8. 8. Most retweeted tweets
  9. 9. Most Authoritative Tweets
  10. 10. Trended across India
  11. 11. Few of the winners…
  12. 12. Twitter Stats 3,483 tweets were published by users 32% were Retweets 26% (900 mentions) were Regular tweets 42% (1,472 mentions) were replies
  13. 13. People Talking about
  14. 14. Thank You

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