Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
In this session…
Hero Sunburn – Introduction
Hero Sunburn – Microsite
Hero Bike Jockey
o Web application
o Promotion on...
Sunburn Rides on Hero – Introduction
• Sunburn is riding high on Hero & the
excitement is reaching its crescendo
• Our ass...
Hero Sunburn Microsite

Dedicated event
microsite

Schedule

About Hero

Media gallery
42,791

02:10

Total page
views

Maximum av.
Time spent

23,408 are unique

Average: 00:00:49

65.62%
Bounce Rate

Hero’s ...
Hero Bike Jockey – Web application
• The first of its kind app where the
user mixes Hero's bike sounds
with electronic mus...
Hero Bike Jockey - Promotion

Picture posts
+1100 likes
Over 65 shares
Viewed by +65,000 people
Buzz on
Buzz on twitter
61% growth in followers
3,238 organic growth

•Consistently stood among the top 5
Indian hash tags during ...
Buzz on twitter
Result – We trended the Nation!

1,96,443
Total
Impressions

71,241

55

Estimated accounts
reached

Maxim...
Buzz on twitter
Result – Strong social goodwill!

• The Klout Score sharply
grows from 49 to 58.77 in
just 4 days.
• As ci...
Buzz on twitter
Seeds & Conversations

•Using hastags like #Mumbai
and #Bangalore targeted the
right audience.
•Tonality o...
Dealership Contest on
Dealership Contest
• We have just started this contest in Mumbai &
Bangalore and now would be taking it to other
towns
• C...
Buzz on
Buzz on facebook
Hero Stalls

•Exclusive facebook photo albums o
Hero Stalls at Hero Sunburn events
•A runaway success at ...
Buzz on facebook
Hero Stalls

Surnburn rides on Hero Sunburn Mumbai

Surnburn rides on Hero Sunburn Bengaluru

7

•Reach: ...
Buzz on facebook
Hero Stalls

Surnburn rides on Hero Sunburn Noida

•Reach: +70,000
•Likes: 1,741
•Shares: 110

•Reach:+62...
Hero Rides on Sunburn
Sunburn Rides on Hero – TVC
• The madness has just begun & to make
it more insane we unleash the "Sunburn
rides on Hero" T...
Thank You
Hero sunburn digital activity 19th nov
Upcoming SlideShare
Loading in …5
×

Hero sunburn digital activity 19th nov

1,365 views

Published on

  • Be the first to comment

  • Be the first to like this

Hero sunburn digital activity 19th nov

  1. 1. In this session… Hero Sunburn – Introduction Hero Sunburn – Microsite Hero Bike Jockey o Web application o Promotion on Facebook Buzz on Twitter Dealership contest on Twitter Buzz on Facebook Hero rides on Sunburn - Youtube
  2. 2. Sunburn Rides on Hero – Introduction • Sunburn is riding high on Hero & the excitement is reaching its crescendo • Our association is getting amplified through various exciting ways in which we are reaching out to the youth of this nation • Heromotocorp.com/Sunburn - the microsite has become the one stop adda for all the exciting updates, contests, apps, schedules etc
  3. 3. Hero Sunburn Microsite Dedicated event microsite Schedule About Hero Media gallery
  4. 4. 42,791 02:10 Total page views Maximum av. Time spent 23,408 are unique Average: 00:00:49 65.62% Bounce Rate Hero’s rate: 44%
  5. 5. Hero Bike Jockey – Web application • The first of its kind app where the user mixes Hero's bike sounds with electronic music & proudly shares on his/her Facebook wall • People are voting, liking & sharing it further • Participating in bike jockey is also their chance to ride to Sunburn events through contest passes • Fetched +10,000 votes & +85 entries
  6. 6. Hero Bike Jockey - Promotion Picture posts +1100 likes Over 65 shares Viewed by +65,000 people
  7. 7. Buzz on
  8. 8. Buzz on twitter 61% growth in followers 3,238 organic growth •Consistently stood among the top 5 Indian hash tags during the contest period •Trended among top 10 hash tags of India in past 4 days •Shared the ranking list with most popular hashtags like #ThankYouSachin & #SachinTendulkar •Among top trending hashtags in just 60 minutes 4 day contest # SunburnRidesOnHero 2BeASunburnHero Ride2SunburnWith HeroVroom2Sunburn
  9. 9. Buzz on twitter Result – We trended the Nation! 1,96,443 Total Impressions 71,241 55 Estimated accounts reached Maximum retweets 123 Handle mentions
  10. 10. Buzz on twitter Result – Strong social goodwill! • The Klout Score sharply grows from 49 to 58.77 in just 4 days. • As circled in the graph, the interaction increased after 11th of November. • Gained 3,238 new organic followers during the contest • Very few brands end up acquiring so many followers in such short span of time.
  11. 11. Buzz on twitter Seeds & Conversations •Using hastags like #Mumbai and #Bangalore targeted the right audience. •Tonality of the tweets was highly conversational, smart, witty and friendly. •Interesting and unique tweets were replied and RT’d. • Many enthusiastic tweeps proactively started inviting their friends to participate in the contest. With time and enough seeding from our end, we could manage gathering initial pool to start the contest.
  12. 12. Dealership Contest on
  13. 13. Dealership Contest • We have just started this contest in Mumbai & Bangalore and now would be taking it to other towns • Customer have to get themselves clicked against a designated backdrop at the dealership and tweet it with the hashtag of #HeroPose2Sunburn • They might win passes for upcoming Sunburn events
  14. 14. Buzz on
  15. 15. Buzz on facebook Hero Stalls •Exclusive facebook photo albums o Hero Stalls at Hero Sunburn events •A runaway success at Noida, Mumb & Bangalore festivals •Enthusiasts getting captured and become the ultimate Sunburn statement with thousands of clicks •Real-time upload for the impatient Hero Sunburn youth •Massive amount of shares & likes •Helped establishing strong youth connect with the brand.
  16. 16. Buzz on facebook Hero Stalls Surnburn rides on Hero Sunburn Mumbai Surnburn rides on Hero Sunburn Bengaluru 7 •Reach: +1,00,000 •Likes: 2,652 •Shares: 124 •Comments: 68 Reach: +60,000 Likes: 1,057 Shares: 49 Comments: 1
  17. 17. Buzz on facebook Hero Stalls Surnburn rides on Hero Sunburn Noida •Reach: +70,000 •Likes: 1,741 •Shares: 110 •Reach:+62,000 •Likes: 1,084 •Shares: 81 •Comments: 7
  18. 18. Hero Rides on Sunburn
  19. 19. Sunburn Rides on Hero – TVC • The madness has just begun & to make it more insane we unleash the "Sunburn rides on Hero" TVC featuring legendary DJ & Sunburn Goa headliner - AXWELL ! • Axwell’s latest track used - "Center of the Universe" which has more than 20 million youtube views • 3000 views already on Youtube • The TVC shows Axwell stuck in traffic while on the way to Sunburn • He then hops on to a fan's Hero Impulse & rides all the way to the stage making the crowd go berserk
  20. 20. Thank You

×