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Noor Aiyesha
Call: 8147185356 Email: aiyeshabaksh108@gmail.com
PROFILE SUMMARY:
A highly competent professional with 5.5+ years of experience and competencies in the fields of digital ad
management, email marketing & HR Management for multiple industry verticals. Experienced Team
Coordinator, who can add value with: additional professionalism, passion, innovative ideas and
enthusiasm packed with practical work experience in the varied fields.
AREA OF EXPERTISE (Digital Marketing)
 Google Double Click Campaign Manager certified in Sep 2016
 Harmony Tool
o Standard and dynamic templates
o Segmentation, list processing, etc
o Workflow
o Deployment and post deployment activity.
 DREAM Tool
o Standard and dynamic templates
o Segmentation, Query, list processing, etc
o Workflow
o Deployment and post deployment activity.
 Google DoubleClick Campaign Manager
o DoubleClick Campaign Manager Certified by Google
o Third Party Ad servers like DFA (DoubleClick for Advertiser)
o DFP Tools
 Rich Media Tool
o Content auditing & creative auditing
 ExactTarget Tool
o Prepared learning documents for off-shore clients as per custom request
AREA OF EXPERTISE (HR Management)
 Recruitment Processes
 Monitoring the overall Induction, Joining formalities & Settlement Process
 Statutory areas & Payroll (Operations)
 Certified Diploma in HR from HR House, Bangalore
 Post-Graduation Diploma in HR from KSOU, Mysore
PROFESSIONAL ACHIEVEMENTS
 Experience in handling high priority accounts like PayPal, Buddy Media & Google project
 Google Gamma tool training imparted to new team members being part of pilot team for
on-boarding project
 Handled more than 1 project in pilot stage.
 Achieved appreciations for good turnaround time and hard work.

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 Best debutant award 2015.
 Outstanding performer award 2015.
PROFESSIONAL DETAILS:
THEOREM, Mysore, India April 2014 – Nov 2016
Designation: Campaign Management specialist and Client Service Analyst
Worked as Campaign Management Specialist and worked as Client Service Analyst followed by Quality
Analyst (QA) (http://www.theoreminc.net)
 Review and test ad submissions to ensure adherence to corporate ad standards and
specifications.
 Trafficking campaigns and troubleshooting for U.S regions.
 Schedule and book ad campaigns into ad server.
 Trafficking using insertion order and sending third party advertiser tags to clients -This project is
the part of the 30 member team.
 Monitor and edit campaigns, change and modify ad placements.
 Optimize/analyze advertising campaigns to obtain best results.
 Analyze the client requirements and assure 100% quality for the trafficking process.
PROJECTS HANDLED
COMPUTER SOFTWARE SKILLS:
 Proficient document editing & presentation skills
 Knowledge on various tools for Digital Marketing, Email marketing & Ad operations
EDUCATION:
 Master of Business Management (OM) – SMU (Sikkim Manipal University).
 B.B.M in Finance – MES College, Mysore.
 Adwords Display & Search Ads for client - Yahoo
 McDonalds Account configuration and creating topic profiles
 USAF –Sending welcome emails
 PayPal
Vaatsalya Health Care, Mysore, India Dec 2012 – Jan 2013
Designation: HR Generalist
 Recruitment Processes including screening candidates, shortlisting & maintaining relevant
documents
 Monitoring the overall induction, joining formalities & settlement process
 Statutory areas & payroll (Operations) including managing of PF, ESI, PT
Mahadeshwara Nursing Home, Mysore, India Aug 2010 – Dec 2011
Designation: Administration Executive

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LANGUAGES:
English: Excellent Reading, Writing and Speaking Proficiency
Other Language: Kannada and Hindi.
PERSONAL DETAILS:
Father’s Name : Noor Aiyesha
Sex : Female
Date of Birth : 21 February 1985
Marital Status : Single
Nationality : Indian