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- Framework
E-Commerce
12/5/2016 Group 2 2
New Delhi Institute of Management
Tughlakabad-New Delhi
2016--2018
361- Snehasish Mandal
374- Shivam Kamra
379- Shivam Negi
397- Shivam Saraswat
409- Gaurav Tripathy
410- Shubhi Kain
• E-commerce (electronic commerce or EC) is the buying
and selling of goods and services, or the transmitting of
funds or data, over an electronic network, primarily the
internet.
E-Commerce
12/5/2016 Group 2 3
1. Infrastructure
2. Services
3. Products and Structures
E-Commerce Framework
12/5/2016 Group 2 4
1. Marketing
2. Facilities
3. Customer Service
Infrastructure
12/5/2016 Group 2 5
4. Information Technology
5. Fulfillment
6. Finance and Administration
7. Human Resources
Infrastructure
12/5/2016 Group 2 6
Development Services
• Web & Mobile development
• CMS customization
• System Integration
• Custom Data reporting
• Social & Mobile Application
Services
Marketing Services
• Search Engine Optimization(SEO)
• E-Mail Marketing
• Web Analytics
• Social Media Management
• Market Place Management
12/5/2016 Group 2 7
Creative Services
• Web Design
• Digital Advertising
• Catalog Production
Services
Technology Services
• Payment Processing
• PCI Compliance
• Website performance
• Data Security
12/5/2016 Group 2 8
Site Structure
• Category/Sub-Category
• Products
• URLs
• Increase Your Organic Visibility
Site & Products Structure
12/5/2016 Group 2 9
Product Structure
• Display a Parent Category
• Place Sub Categories
• Introduce New Arrivals Category
• Display “Recently Viewed Products”
Products and Structures
12/5/2016 Group 2 10
e-Eommerce -  Framework

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e-Eommerce - Framework

  • 2. 12/5/2016 Group 2 2 New Delhi Institute of Management Tughlakabad-New Delhi 2016--2018 361- Snehasish Mandal 374- Shivam Kamra 379- Shivam Negi 397- Shivam Saraswat 409- Gaurav Tripathy 410- Shubhi Kain
  • 3. • E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. E-Commerce 12/5/2016 Group 2 3
  • 4. 1. Infrastructure 2. Services 3. Products and Structures E-Commerce Framework 12/5/2016 Group 2 4
  • 5. 1. Marketing 2. Facilities 3. Customer Service Infrastructure 12/5/2016 Group 2 5
  • 6. 4. Information Technology 5. Fulfillment 6. Finance and Administration 7. Human Resources Infrastructure 12/5/2016 Group 2 6
  • 7. Development Services • Web & Mobile development • CMS customization • System Integration • Custom Data reporting • Social & Mobile Application Services Marketing Services • Search Engine Optimization(SEO) • E-Mail Marketing • Web Analytics • Social Media Management • Market Place Management 12/5/2016 Group 2 7
  • 8. Creative Services • Web Design • Digital Advertising • Catalog Production Services Technology Services • Payment Processing • PCI Compliance • Website performance • Data Security 12/5/2016 Group 2 8
  • 9. Site Structure • Category/Sub-Category • Products • URLs • Increase Your Organic Visibility Site & Products Structure 12/5/2016 Group 2 9
  • 10. Product Structure • Display a Parent Category • Place Sub Categories • Introduce New Arrivals Category • Display “Recently Viewed Products” Products and Structures 12/5/2016 Group 2 10