I have analysed the album artwork for James Blunt's 'Moon Landing: Apollo Edition' by using Lacey's Repertoire of Elements, and other media theorists, to be able to use Blunt's style to create my own music digipack and CD artwork.

1. CD DigipackAnalysis
'Moon Landing:ApolloEdition'- JamesBlunt
Genre elements Conventions
Characters – One character is shown - the artist, JamesBlunt. Representedas anaverage workingclass
male travellingthroughspace whichsymbolisesdeep thoughts.
Front cover - Blunt's headphotoshopped to be unaccompaniedbyhis body, superimposed
over a long shot of space and a graphic image of a lightning bolt. Hiseyes are
photoshopped to be bright blue. Althoughbright blue eyes are oftenseenas stereotypically
attractive, the unnaturalbright shade is more abstract.
Inside cover - Longshot of James Blunt sat on a normal leather seat inaverage working
class male attire, photoshoppedto appear to be a seat inspace. Bodyposture like that of
an astronaut midlaunch. The overall effect is of a stereotypical man lost inthought or going
to places that he's not beento before.
Narrative events–
The narrative appears to be of a character, James Blunt, sittinginhis home and lost in
thought over deepmatters or planning to go onan adventure to places he has never been
before. There is a narrative enigma as we start to wonder what Blunt is thinking about, but
suggestionthat the character wants to move on to new, greater things.
Front cover - James Blunt's headwithout a bodyfloating throughspace suggests that his
headis lost in deep, uncharteredandnew thoughts. Implication ofadventure anda desire
to explore.
Inside art - We see a shot of Blunt sat in what appears to be a typical front room, but the
photo is edited to appear to be a spaceship inlaunch, suggesting that hisheadis awayfrom
earth anddeep inthought. On the other side, there is anequation next to a satellite with
what appears to be a mapof a journey, as if Blunt is planningto go on anadventure to
somewhere he has never been.
Iconography – There is a paraphernalia ofsymbolic codes relatingto things out of thisworldsuchas
space, stars, a satellite, andplanets. This suggests deepthoughts andadventure to new
places that man hasalways dreamed of. The album title, 'Moon Landing', reiteratesthis.
The use of space inmost mediatexts tends to symbolise unboundcreativity, broadening
horizons, newthoughts, or a lackof concentration.
Graphic symbol ofthe lightning bolt onthe front cover suggests the songs will be quickin
tempo, symbol relatingto the skybut almost out of place as it carriesno connotations of
space
Inside cover - Symbolism of the leather chair is the onlything whichtiesBlunt downto the
real world, implies that it is onlya figurative trip to the moon, the character is indeep
thought.
CDs - Simpleiconographyof a footprint on the CD is reminiscent of the famous symbol of
"the footprint onthe moon" left bythe Apollospace mission.
Setting- The mise enscene is all darkblue andmade to looklike it is inouter space. Space suggests
deep thoughts andcreativity, as well as adventuring to new places. These are all very
abstract concepts whichare stereotypical ofindie albums. As Steve Neale says, "genres are
instances ofrepetition and difference." Thisis because the artist does not tryandsellthe
album byusing their face but rather with a deeper concept whichappealsto artists with a
more niche audience that like to be able to identifywith the artist (Katz's Usesand
Gratifications Theory). James Blunt appeals to anaudience ofthis kind, unlike albums which
are directlytiedto one of the Big 3 recordlabels, despite 'Moon Landing' being from
Atlantic, a subsidiaryof Warner Bros).
Technical and audio
codes–
Front cover - Close up ofJames Blunt witha direct mode of address, eyes photoshopped to
look unnaturallybrighter, lightingdirect against his face is editedto look almost unhuman.
Guttenberg DesignPrinciple - artist name is above the keysignifier and the album title is
below so as not to spoil the image. Rule ofthirds - the keysignifier is directlyinthe middle,
with text above andbelow, to create a balancedandsophisticated aesthetic.
Superimposedover a mise enscene of space createsthe narrative enigma of deepthought.
Inside cover - Longshot of Blunt sat ona leather seat. All appears normal but the shot is
editedsothat it appears to be floating inspace (we cansee that not all is editedawayas his
feet are ina stone floor).
Back cover - Simple blue backgroundto make the informationeasyto read - two columns
listing the songs on bothdiscs. Guttenberg DesignPrinciple - informationsuchas the age
rating and the types of media players that the album can playon in the terminal area.

2. Barcode is at the topinthe middle soit is out of the wayanddoesnot spoilthe balanced
appearance of the backcover.