Adobe Premiere allows the creator to add various effects and transitions to video and audio footage to professionally edit together a music video. Effects like reversing clips and speeding up or slowing down footage were used to match elements to the music. Transitions such as cross dissolves and fades were also employed to piece the layered sequence together over time. Through experimenting with Premiere's editing capabilities, the creator was able to achieve aesthetic goals like a time lapse transitioning from day to night and adjusting brightness and contrast to graphically match the intended mood.

1. Adobe Premiere - Edits, Transitions and Effects
One of the featuresof the software Ihave employedtopiece together my music video is the ability
to add differenteffectstofootage.Adobe Premiere comesequippedwitheffects and transitions for
bothvideoandaudio,allowingme to edit footage together in time to the music and make the edit
more professional.
This is what the sequence of media for my video looks like. Similarly to photoshop, the software
works in layers. In this sequence, I have utilised a number of effects to edit my video and make it
stylistically the way I want it to appear.
For instance, at 1.05 minutes in I use a reverse edit of people moving
on escalatorsinthe TraffordCentre.Thisreverses for a small moment
in time with the lift in the song. I achieved this by editing the clip's
speed and, already multiplied by 400, and reversing it, then
duplicating the footage so there is no gap. The aesthetic achieved by
thisissomethingthat was complimented specifically more than once
in my focus group and is something I am pleased with myself.
Anotherinstance inwhichIeditedthe speedof clipstocreate aneffectwasforthe time lapse which
transitionsthe videofrom day to night at 2.11 minutes in. This started as over six minutes worth of
footage. On a separate
premiere sequence, I
placed these together
(includingacross disolve)
and made it move nearly
10,000 times faster. However, this still wasn't fast enough for the space I
wanted it to fill, so I exported this separately. I then imported this into my
final draft and made it faster again. The editing capabilties of Premiere
allowed me to achieve this effect. As I have no footage which is in semi-
darkness, this allows a smooth transition of my light footage to the dark.

2. Nevertheless, this still presents an
issue laterwhenthe videoissupposed
to be at night but the footage is too
light to display this. To fix this, I used
the editing capabilities of Premiere to
add a video effect to a few pieces of
the footage near the end. This effect
comes under brightness and contrast
settings. In this footage, I decreased
the brightness of these clips so that
the day appears to be later than it is.
Although the sky isn't as dark as it
shouldbe,there isstill agraphic match
inthe brightnessof the overall ending
of the video. Likewise,I employed this
effect to the footage of the reflection
of a high rising building, but also
editedthe contrastwhichworksbetter
on the water.
The overall footage is pieced together using video transitions. The main transition employed is a
cross dissolve, but I have also used others such as film dissolves and dips to black. When I used
premiere as part of my evaluation, I also included title sequences and exponential audio fades to
make the sequence seem more professional.
Overall,Ibelieve Ihave learnedhowtouse premiere well throughoutmyprojectandmy confidence
with the software has grown a lot since September.