2. Choose your
Platform
• Deciding which platform to use can be stressful,
especially if you have never worked in video editing
before
• There are three main programs to use for beginners
and one for more advances users
– OnlineVideo Platform
– IMovie
– Windows Movie Maker
– Adobe Premiere Pro
3. WeVideo • Difficulty Level: Beginner
• This is a (sort of) free online platform
• Users are able to easily insert images and clips (or use WeVideo’s)
and drag and drop them to their specified spots
• You can also insert music and transitions to effectively relay your
subject to the audience
• Only allows 5 minutes of video time with the free version
• https://www.wevideo.com/academy
• This link has a lot of really great video tutorials to improve your user
ability within the WeVideo platform
4. Bietable • Difficulty Level: Beginner
• Free online platform
• Allows you to choose from their animations, videos,
and images. Or you can upload your own.
• You can add text and choose your own color styles and
themes
• Upload your music or use theirs.
• Extremely user friendly for beginners
• Can be slow
• https://biteable.com
5. Kizoa • Difficulty Level: Beginner-Advanced
• Free online platform
– Students receive free premium account with their .edu email
account
• Offers more than just video editing
– Collage Maker
– Ordering Prints
• Offers photos, transitions, effects, text, animations, and
music.
• You can Use a template or start from scratch
• A lot of editing options
• https://pf.kizoa.com/i-
Contact/hmenuc2.jsp?rmode=40&phpsession=&lang=en-
us&country=US¶m=register&domain=www.kizoa.co
m
6. IMovie • Difficulty Level: Advanced
• Many students are often familiar with either Imovie or Windows
Movie Maker (no longer available) through video projects done
throughout their middle and high school careers
• These platforms should already be available for free on your laptop
device depending on whether you are working on a Mac or Windows
system
• Very similar toWeVideo but will allow you to have more control in
video editing and you wont have to deal with slow internet
connections
• IMovieTutorial
https://www.youtube.com/watch?v=8vbzDXk4vKk
7. Adobe
Premiere
• Difficulty Level: Professional
• This is the most complex platform as well as the most professional
• This platform will allow you to freely edit and manipulate videos in
the most creative way possible
• If you are familiar with IMovie or Windows Movie Maker and want to
challenge yourself, this may be your best platform
• This is an expensive program that must be purchased through
Adobe.
8. PRE-EDITING
TIPS
• Brainstorm
– Pick a topic or focus
– Develop that visual in your head “image” or “scene”
– In order to create a strong digital narrative your images need to really tell the
story
– Just as you would create a flow of video clips, you need to have a good flow of
imagery
• Create a Storyboard
– Develop a script
– Create a frame by frame visual guideline
– Will help keep you on track and hold that specific vision
• Understand your Output
– What social media platform will you post the video?
– Helps to determine the length and style of video
• Don’t shoot to edit
– Cutting takes up a whole lot of editing time and is a huge headache
– When filming keep that in mind
– When using images, find images that really compliment each other through
contrast and parallelism
9. Contrast • Different from the design principle of “contrast”
• Refers to the cut between two different scenes that are
complete opposites
• Images
– Image viewing you as a child transitions to an image of you as an adult
• Videos
– Going from a video of a man driving a car to a video shot of a
man taking public transportation
• Contrast also can be achieved through image to video
transitioning
10. Parallelism • Connecting two seemingly unrelated scenes by cutting
between them and focusing on parallel features.
– Goal is to create an association between the two shots or
images in the viewers mind
• Example inVideo
– Video cuts from a someone dialing a telephone in NewYork
to a shot of another answering the phone in India.
• Example in Images
– Image of you cooking transitions to image of you presenting
the final food.
11. Simultaneity • Cutting between two events occurring at the same
time
• Example inVideo
– A cut of a kid running late for school to a cut of the teacher
impatiently waiting
• Example in Image
– An image shot of a baseball player getting ready to bat
transitions to a team anticipating a good hit
19. Transitions DO’S
• Use simple transitions
– Crossfade and Dip to Black
– Looks professional
20. Transitions DO’S
• Use simple transitions
– Crossfade and Dip to Black
– Looks professional
• Use one transition
– Creates a sleek and unified video
21. Music • Music pulls the viewer in and allows them to feel the
emotion the video is trying to convey.
• Use Instrumental music
– Music with words is often distracting, especially when
including text or voiceovers.
• Match the music to the vibe of your video
– How-ToVideo
– Positive and Up-beat
– Serious and Professional
22. Using Text
Appropriately
• Do not use paragraphs or sentences in your
video.
• The brain processes visuals 60,000 times
faster than it does text.
• Our brains are wired to take in this visual
content faster and more effectively than we
are words.
• Ninety percent of the information sent to our
brains is visual, being trained to consume the
visual content as quickly as possible