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Lean marketing planning

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Smart Insights
Smart Insights

Planning Expert Tim Berry of Palo Alton software explaining how lean planning principles can be applied to marketing planning. Hosted by Dave Chaffey of Smart Insights as a free members' monthly webinar for Smart Insights.

Marketing
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@timberry Lean Marketing Planning For better marketing management With Tim Berry Webinar: January 31, 2018
@timberry What’s Lean? Why Lean? Section 1
@timberry Lean Manufacturing • 1950s • Dr. W. Edwards Deming • The Toyota Way
@timberry PDCA
@timberry Build – Measure – Learn
@timberry Lean Planning Section 2
@timberry Route, GPS, and Real-Time Info
@timberry Planning Process
@timberry Easier, Faster, Way Better…
@timberry Strategic Focus
@timberry Strategic alignment
@timberry Milestones, checklists?
@timberry Budget Marketing Spend
@timberry Marketing Accountability
@timberry Why Planning = Management Plan
@timberry Why Planning = Management Plan Actual
@timberry Why Planning = Management Plan Actual Variance
@timberry Let’s Just Do It! Lean business planning
@timberry Strategy is like sculpture
@timberry Strategy is Focus
@timberry Sample Strategy Bullets
@timberry Strategic alignment
@timberry Sample Tactics
@timberry Milestones
@timberry Sample Case: Metrics
@timberry List of Assumptions
@timberry Sample Sales Forecast
@timberry Sample Email Sales Forecast
@timberry Sample Web Sales Forecast
@timberry Budget Spending
@timberry Budget People Costs
@timberry The value of forecasts is the management they cause
@timberry Link Planning to Results
@timberry All business plans are wrong … “The plan is useless…
@timberry … but vital …but planning is essential.”
@timberry Like Dribbling
@timberry Real Plans are Never Done
@timberry Develop Outputs as Needed Business Plan The core. The screenplay. The plan. The numbers. Lean plan may be enough Executive summary Key points for selected audience. LivePlan Pitch Page may be enough Slide deck Different medium LivePlan exports to PowerPoint Elevator Speech 60 seconds (ish) Problem, solution, why you, what you want
@timberry Scheduling
@timberry Planning is Management
@timberry Resources • www.liveplan.com • www.bplans.com • timberry.bplans.com • leanplan.com • timberry.com
@timberry End of Presentation
@timberry Frameworks? Try IMO
@timberry 5. Planning not Accounting
@timberry Four steps Part 5
@timberry Planning, not Accounting
@timberry Planning = Get What You Want From Your Business
@timberry Collaboration & Teamwork
@timberry Business Plan Numbers
@timberry Business Plan Numbers
@timberry Plan vs. actual
@timberry Plan vs. actual
@timberry Plan vs. actual
@timberry Outlines can vary a lot

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