How to Transform Your Business Through Digital - Anthony Tattum

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  • Perkins Slade – Coach you’re the bestBloc hotels - LaunchBiddle & Webb - Tails - TribesAge of Wushu - StuntPunchSan Carlo
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  • How to Transform Your Business Through Digital - Anthony Tattum

    1. 1. TRANSFORMING YOUR BUSINESS THROUGH DIGITAL MEDIA Anthony Tattum Managing Director, Big Cat
    2. 2. Big Cat Group was established in 200026 staff across 4 offices in UK, France & SpainAward-winning marketing, brand and eventmanagement consultancyWorking at a strategic level – Marketing as ameans of achieving campaign and businessgoals @anthonytattum @hello_business #hb2012 #bigcatinsights
    3. 3. Do you know youraudience?Acorn / Mosaic demographicsHobbiesReading listPrejudices @anthonytattum @hello_business #hb2012 #bigcatinsights
    4. 4. What are your keymessages?KeywordsTone of voicePersonality @anthonytattum @hello_business #hb2012 #bigcatinsights
    5. 5. Are you resourced forsuccess?WebsiteMarketing assetsOperational capacityResource capability @anthonytattum @hello_business #hb2012 #bigcatinsights
    6. 6. What does success looklike?Business goalsCampaign objectivesHard metricsSoft metrics (brand)Short term KPIs @anthonytattum @hello_business #hb2012 #bigcatinsights
    7. 7. What’s the Big Idea?Coach you’re the bestA great place to beAge of Wushu stunt @anthonytattum @hello_business #hb2012 #bigcatinsights
    8. 8. Channel selectionBrand building eDM PPCSales promotionResearch / Intel Experiential SEOCustomer service Pintrest Twitter LinkedIn @anthonytattum @hello_business #hb2012 #bigcatinsights
    9. 9. Monitoring resultsGoogle analyticsClient forumsSurvey monkeySales reports @anthonytattum @hello_business #hb2012 #bigcatinsights
    10. 10. Transforming You Business Through Digital Media 08.11.12 Delivery & curation by Big Cat & Lara Ratnaraja

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