Slides from dotMailer's Marketing Automation Webinar, by Skip Fidura (dotMailer Client Services Director).
This webinar focused on how marketing automation frees up your marketing team's time to focus on what really matters - in this webinar we covered:
- How to make your email program 'proactively' reactive;
- What's the best argument to present to senior management to justify an email automation program, beyond cost savings;
- Which email programs are best automated to allow you to focus on what matters, like list growth and strategy; and
- vHow email automation lets you replace the 'human' element that's been lost.