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1. Product Process
Management
Your Company Name

2. 4 Stages of Product Management Process
2
• Vision defines the final product
and shows the direction towards
achieving it.
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Vision Development
01
Product Development
• Product development starts with defining
technical specifications, making first
prototypes, and a mockup design.
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03
• Strategy describes a way to
achieve defined goals and sets
main milestones.
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Strategy Development
02
Marketing and Sales
• Here marketing and launch plans
are finalized
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04

3. 6 Phase Product Management Process Framework
3
Plan
• Product roadmap
• Product requirements
• Development cost
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2
Develop
• Solidify/ iterate
requirements
• Development
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3
Qualify
• Complete launch plan
• Test messaging &
positioning
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4
Launch
• Launch activities
• Market feedback
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51
Conceive
• Discover
opportunities
• Is there a market
problem worth
solving
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6
Maximize
• Track success
metrics
• On - going market
feedback analysis
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4. 4
Icon of Product
Process Management with Gear
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5. Process Flowchart of Agile Product Management
5
• Monitor Business
Environment
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Evolve Business
Vision
• Allocate to
delivery team
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Allocate Features
• Evaluate
Alternatives
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Explore Potential
Products
• Dependency
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Prioritize Potential
Products
• Annual Planning
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Evolve Business
Roadmap
Manage Functional
Dependencies
• Reprioritize
depended
feature
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• Identify potential
customers
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Market Products
PRODUCT
MANAGEMENT

6. 6
Market research
Discovering a valuable market fit for a
product
Product Development
Designing, testing and refining the
product.
Product Launch
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Product Strategy
Developing product objectives.
Product Development Product Marketing
Sales
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Customer Experience
Making friendly and diligent customer
service experience.
Promotion
Communicating the product to
customers including goals.
Pricing
Managing pricing strategy as a
tool of demand generation.
Distribution
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Branding
The process of developing and
managing a product brand.
Product Management Process
with Development and
Marketing

7. Product Management Process with Vision and Strategy Development
7
PRODUCT
MANAGEMENT
PROCESS
Vision defines the final product and
shows the direction towards
achieving it.
Vision development
Product development starts with defining
technical specifications, making first
prototypes, and a mockup design.
Product development
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your needs and capture your
audience's attention.
Marketing and Sales
Strategy development
Strategy describes a way to achieve
defined goals and sets main
milestones.

8. 8
Product Process Management
Icon with Upward Arrow
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9. Product Process Management with Drivers and Development
9
Concept
• Product Framework
Testing
• Prototyping
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Drivers
• Problem Solution
statement
• Business case
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Specification
• Design
• Requirements
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Development
• Iterations
• Test Plan & Testing
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Maintenance
• Measurement
• Bug Fix & Update Plan
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10. Product Process Management with Idea Management and Prioritization
10
Here the entire product strategy and vision is
taken into account.
Road mapping
01
02
03
04
05
06
07
Here new suggestions and feature requests are
captured as part of the product backlog.
Idea Management
This process involves deciding what will bring
most value to the user and the product.
Prioritization
Here the product backlog are fleshed out into
more detail, in order to better understand the
impact and effort expected for each.
Specifications
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Analytics & Experiments
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Delivery
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Customer Feedback

11. Product Process Management with Road Mapping and Delivery
11
• Here new suggestions and feature requests are
captured as part of the product backlog.
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Idea Management
• Here the product backlog are fleshed out
into more detail, in order to better
understand the impact and effort expected
for each.
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Specifications
• Here the entire product strategy and
vision is taken into account.
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Road mapping
• This process involves deciding what will bring
most value to the user and the product.
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Prioritization
• It offers direct insight that help to understand how
you are doing at solving the problems you’re
already trying to address.
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Customer Feedback
• Here the product manager works closely
with various teams to make sure features
are delivered with high quality.
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Delivery
• Here the experiments are run and analytics
are tracked in order to improve product
quality.
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Analytics & Experiments

12. 12
Thank You
Address
# street number , city , state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com