Startup Product Management

1. Startup Product Management
Think Customer !
Ravikiran Annaswamy
CEO and Managing Director, Innohabit Technologies
Founder Director – Deccan Center for Innovation and Design
Secretary IEEE Asia Pacific
Woises.comThursday, 28 July 2016

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Who is a product manager ?

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Source : https://www.sumologic.com/wp-content/uploads/2015/07/Besum4ICYAA1yT0.png

4. Product Management Roles
Product
Management
Strategy
Development
Marketing
Sales
Support
Operations
Supply Chain
Technical
Support
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5. All in one Intrapreneur
Multi faceted skills
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• Idea champion
• Project manager
• Product evangelist
• Go to Market
• Profit and Loss
• Partnerships
• Supply Chain
• Exit or Shutdown

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a startup is a temporaryorganization designed to search for a
repeatable and scalable business model.
Steve Blank
http://images.inc.com/uploaded_files/image/970x450/SteveBlank_IdeaLab_2_Pano_40031.jpg

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private companies that
have valuations of $1 billion
or more, based on the
pricing ( valuation ) at
which they had
successfully raised
investment
"blood in the water" we are
entering a 90-10 situation
for the "unicorn class" of
startups where 90% of the
startups are either going to
be repriced, or will die, and
10% will make it.
Jim Breyer, the venture capitalist
Unicorn Startups Unicorpses Startups Cockroach Startups
Bootstrapped
companies with
resilience to with
stand any bubble
Sound fundamentals

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Are startups just about
valuations and funding ?

10. Don’t Startup for sake of funding
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https://innovators.berkeley.edu/sites/default/files/pictures/make-something-people-want_web-versoin.jpg

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Makes Startups Successful

12. Traditional Product Management
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13. Startup Product management
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Value Problem
Problem solution fit
Product market fit

14. Customer Development Process
Innovate around customer
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15. 3 Stages of any startup
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Startup Journey
Source : http://media.hkcitizensmedia.com/websitemedia/2014/08/growhtchart.png

17. Adoption of Product Management
at startups
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Product
Management
Idea / Problem
Management
Problem
Solution Fit
Product
Market Fit
Scale
Business
Entrepreneur Growth Hacker Product Managers

18. http://practicetrumpstheory.com/2011/10/the-10x-product-launch/
Lean Canvas : Tackling Risks
Increasing the probability of success
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Customers don’t care about your solutions, they care
about their problems – Dave McClure , 500 Startups

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HWW did you get your idea ?
Observer your
surrounding
Get Inspired
Tooth Ache
Problems

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Who has the problem ?

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The question is not "Can this product be built?"
Instead, the questions are "Should this productbe built?"
and "Can we build a sustainable business around this set
of products and services?” - Eric Ries

25. Minimum Viable Product
Building what is required to validate
Startup 'inside' Nokia : RavikiranA

26. Lean Startup Method
Iterate quick to get results
http://newentrepreneurship.files.wordpress.com/2012/11/lean-startup-method2.png
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27. Path to solution
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Pivot : ready to change tracks

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Its all about the choices you make !

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Growth hacking is a process of rapid experimentation
across a range of marketing channels to identify the most
effective ways to grow a business.
-wiki

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http://acceleratestlouis.org/wp-content/uploads/2015/03/Funnel-e1427725316418.jpg

32. Expectations from startup product managers
Ben Yoskovitz
• Translate vision into execution
• Remain insanely disciplined
• Manage people
• Customer-focused
• Metrics-oriented
• Business-driven
• Tech-savvy
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33. Every day is a new game
Learn the tricks by doing on the job
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34. Resources
• Books
– Lean startup – Eric Ries
– Four steps to epiphany – Steve Blanc
– Zero to One – Peter Thiel
– Running Lean – Ash Mourya
• Tools
– Trello – Idea Board
– Aha.io – Requirement Management
– Woises.com – Product Management
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Thanks
@aravikiran, Ravikiran.A@woises.com