Presented by Ryan Glasgow at San Francisco Product Management meetup on 3/11. http://twitter.com/ryanglasgow

1. REINVENTING THE
@ryanglasgow
PRODUCT SPEC

2. PRODUCT MANAGEMENT

3. Mission
Increase the companies one metric that matters (KPI’s)
by shipping the right features (Product spec)
at the right time (Roadmap)

4. KPI’s
1) Business goals are met
2) Customers goals are met

5. GOALS

6. VALIDATION
When a customer requests a change I’d like to know if
the change should be applied to every customer

7. COMMUNICATION
I’d like to communicate a product improvement to
design, engineering, marketing and sales in a
comprehensive yet succinct manner

8. KPI
The time it takes from spec handoff to satisfy a
business or customer goal

9. EXISTING BEHAVIOR

10. HEAVY SPEC
Idea driven
IDEA BUILD

11. IDEA
MINIMAL SPEC
Building driven
BUILD MEASURE LEARN

12. INSPIRATION

13. “In my mind, there’s only
one form of spec that can
deliver on these
requirements, and that is
the high-fidelity
prototype.
- Marty Cagan

14. THE SCIENTIFIC METHOD
Ask a question
Do background research
Construct a hypothesis
Test your hypothesis by doing an
experiment
Analyze your data and draw a conclusion
Report your results. Was your hypothesis
correct?

15. SOLUTION

16. SIMULATED SPEC
Learning driven
IDEA LEARN BUILD MEASURE

17. DEMO
View →

18. BENEFITS
Validate need
Test usability
Convey interactions
Uncover edge cases
No surprises

19. IMPLEMENTATION

20. Indigo Studio
Axure RP
Quartz Composer
InVision
HTML/CSS
HI-FI PROTOTYPING TOOLS

21. SHIFT RESOURCES
Product Managers
Designers
User Researchers
IDEA LEARN BUILD MEASURE

22. Thanks!
Twitter
@ryanglasgow
Web
http://rglasgow.com
Further Reading
http://medium.com/@ryanglasgow