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1. Competitive
Intelligence
Analysis and Strategy
Your Company Name

2. Agenda
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Agenda
01
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Agenda
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WWW.COMPANY.COM
2

3. WWW.COMPANY.COM
3
Market
Analysis

4. Executive Summary-Market Overview
WWW.COMPANY.COM
Market
revenue
$8
Base year market
growth rate
$6
Average price per-unit
industrial cameras
$600-$900
Compound annual
growth rate
$8
Average price per
unit-frame grabbers
$300-$360
Degree of technical
change
$20
Market size for last
year of study period
$9
Market
concentration
$12
4

5. Industry Size
WWW.COMPANY.COM
India Entire
Production
241,123
Tonnes
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USA Entire
Production
24 Million
Tonnes
World’s Entire Production
156 Million
Tonnes
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5

6. Industry Size
WWW.COMPANY.COM
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9.5
MN
2017
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7.5
MN
2016
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8.2
MN
2015
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9.2
MN
2014
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8.9
MN
2013
6

7. Target Market (Determine Your Brand’s Target Audience)
WWW.COMPANY.COM
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Target Audience
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8. Understanding The Target Market
WWW.COMPANY.COM
Demographic
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Behavioral
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Geographic
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Psychographic
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Market
Segmentation
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9. Target Market Size & Growth
WWW.COMPANY.COM
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Served market
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Total available market
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Target market
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Penetrated market
9

10. Target Market Size & Growth
WWW.COMPANY.COM
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
2017 2018 2019 2020 2021 2022 2023 2024
Growth
Rate
(%)
Market
Size
(RMB
100
Million)
Market Size
Growth Rate
10

11. Market Opportunity
WWW.COMPANY.COM
$250 $350
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2011
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TODAY
11

12. Market Opportunity By Business
WWW.COMPANY.COM
$15
Online
courses
$30
Virtual
classroom
$35
E-learning
app
$55
One-on-one
tutoring
$125
Company
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12

13. Market Profitability (Porter’s 5 Forces Model)
WWW.COMPANY.COM
Bargaining power of
buyers
Threat of new
entrants
Threat of substitute
products
Bargaining power of
suppliers
Competitive
Rivalry
The Porter's Five Forces
tool helps assess market profitability by analyzing the forces acting upon it.
13

14. Market Trends
WWW.COMPANY.COM
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Market Trends 03
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Market Trends 04
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Market Trends 01
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Market Trends 02
14

15. Market Trends (Current Number)
WWW.COMPANY.COM
10000
15000
20000
25000
30000
35000
40000
45000
50000
Latin
America
Canada Japan Europe Asia Pacific US Rest Of
World
2017
2020
15

16. Market Trends (Percentage Spending By Region)
WWW.COMPANY.COM
16
0
10
20
30
40
50
60
70
80
90
100
Africa Middle
East
Latin
America
Eastern
Europe
North
America
Asia Western
Europe
In
Percentage
%
2020
2017

17. Market Trends (Market Size & Demand Forecasts)
WWW.COMPANY.COM
Asia-Pacific
The Largest Market
Market Projected To Reach
US$ 1.1 Trillion By 2020
2016 2017 2018 2019 2020
In
Trillion
17

18. Market Trends (Market With Potential For Growth)
WWW.COMPANY.COM
Asia-Pacific
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Middle East & Africa
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The United States
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18

19. Market Trends (High Growth Markets)
WWW.COMPANY.COM
01
The United States
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02
Middle East & Africa
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03
Asia-Pacific
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19

20. Market Trends (Key Market Drivers)
WWW.COMPANY.COM
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01
Market
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02
Market
Driver
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03
Market
Driver
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04
Market
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05
Market
Driver
20

21. Industry Cost Structure
WWW.COMPANY.COM
Wages
30%
Other
25%
Depreciation
20%
Profit
9%
Marketing
5%
Rent & Utilities
4%
Purchases 7%
2017
21

22. Industry Cost Structure
WWW.COMPANY.COM
Icons Cost Item Percentage %
Material cost 50
Power and fuel cost 30
Employee cost 12
Other manufacturing expenses 69
Selling expenses 23
Interest & finance costs 64
Depreciation 20
Tax 10
Operating profit margins 25
Net profit margins 42
22

23. Distribution Channels
WWW.COMPANY.COM
End User
Component
Manufacturers 40% Direct Sales
35% Distributors
Value-added
Resellers
25% Integrators Department
23

24. Key Success Factors
WWW.COMPANY.COM
Factor
1
Factor
2
Factor
3
Factor
4
Factor
5
Factor
6 The key success
factors are those that are
necessary for you to achieve
success as a brand
24

25. WWW.COMPANY.COM
25
Competitor
Analysis

26. Competitor Overview
WWW.COMPANY.COM
26
Number
of
companies
60 To 70
Average product
development time-
industrial cameras
5-25 Months
Number of
companies
that exited
0
Average product
development time-
frame grabbers
5-15 Months
Replacement
rate-industrial
cameras
1-3 Year
R & D spend as a
per cent of market
revenue
12-20%
Replacement
rate-frame
grabbers
3-5 Year
Marketing spend
as a per cent of
market revenue
12-15%

27. Our Competitors
WWW.COMPANY.COM
27
Our
Competitors
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28. Our Competitors
WWW.COMPANY.COM
Competitor
02
Competitor
04
Competitor
06
Competitor
05
Competitor
03
Competitor
01
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28

29. Competitor Profiling (Background)
WWW.COMPANY.COM
2015
Founded
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100+
Employees
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4+
Experience
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12
Location
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80%
Repeat Business
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30. Market Share Of Competitors
WWW.COMPANY.COM
30
Competitor 15%
Competitor 20%
Competitor 35%
Competitor 7%
Competitor 10%
Competitor 13%
Market
share in
2017

31. Competitor’s Objectives (Short Term & Long Term)
WWW.COMPANY.COM
Long-Term
Objectives
Short-Term
Objectives
31

32. Rating Competitors On Key Success Factors
WWW.COMPANY.COM
Key Industry Success Factors
Weighting
Competitor
#1 Rating
Competitor
#1 Weighted
Competitor
#2 Rating
Competitor
#2 Weighted Total
Extensive
distribution
4 6 20 3 10 43
Customer
focus
5 4 9 8 12 38
Economies
of scale
2 3 6 3 6 20
Product
innovation
5 6 3 6 4 24
32

33. Competitor's Distribution Channels
WWW.COMPANY.COM
Manufacturing
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01
C & F agent
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02
Distributor
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03
Retailer
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04
Customer
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05
33

34. Competitor’s Current Strategy
WWW.COMPANY.COM
Strategy
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34

35. Competitor’s Marketing Strategy
WWW.COMPANY.COM
Blogging
Social media
White papers
Webinars
Video
Call-to-action
Infographics
Newsletter
How to improve
your inbound
marketing
strategy
35

36. SWOT Analysis Of Competitors
WWW.COMPANY.COM
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Strength
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Opportunities
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Weakness
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Threats
36

37. Competitor Analysis Template
WWW.COMPANY.COM
Criteria
Competitor
A
Competitor
B
Competitor
C
Competitor
D
Competitor
E
Revenue
Profit
Market share
Main activity
Number of employee
Product quality
37

38. Competitor Analysis-Competitor Revenue & Profit Growth
WWW.COMPANY.COM
0
10
20
30
40
50
60
70
80
90
100
Competitor A Competitor B Competitor C Competitor D Competitor E
In
Percentage
%
Revenue
Profit
38

39. -15
-10
-5
0
5
10
15
Company
growth
(%)
Market share (%)
Competitor Positioning
WWW.COMPANY.COM
Average
market
growth
Gaining market share
losing market share
A
D
C
B
= $ xx million in sales
39

40. Competitive Intelligence Icon Set
WWW.COMPANY.COM
40

41. WWW.COMPANY.COM
41
Additional
Slides

42. Our Mission
WWW.COMPANY.COM
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GOALS
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VISION
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MISSION
42

43. Our Team
WWW.COMPANY.COM
GRAPHIC DESIGNER
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Mike Ferguson
WEB DEVELOPER
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Robert Stone
SALES MANAGER
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Rite Johnson
GRAPHIC DESIGNER
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Sara Nelson
43

44. WWW.COMPANY.COM
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About Us
44

45. Comparison
WWW.COMPANY.COM
8
5
3
9
7
4
7
2
4
8
Women
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Men
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45

46. Matrix
WWW.COMPANY.COM
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Stars
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Cash Cows
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Dogs
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Question Marks
46

47. WWW.COMPANY.COM
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Our Goal
47

48. Financial
WWW.COMPANY.COM
55%
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45%
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35%
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25%
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49. WWW.COMPANY.COM
Quotes
A winner is a
dreamer who
never gives up
-Nelson Mandela
49

50. Dashboard
WWW.COMPANY.COM
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Dashboard
30%
50

51. Timeline
WWW.COMPANY.COM
2014 2015 2016 2017
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52. WWW.COMPANY.COM
52
Thank You
For Watching!
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com