10. Tree analysis of choices All Markets Compt advantage No competitive adv Operational efficiency Single dominant firm PD coop simulation
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27. Market Growth the enemy of Competitive Advantages 2,500,000 100,000 (4%) Large 500,000 100,000 (20%) Small TC FC FC
28. Now Market Doubles…. FC small % for small firm; large firm advantages erode in a growing market. 5,000,000 100,000 (2%) Large 1,000,000 100,000 (10%) Small TC FC FC