2. Five Questions to Ask Before I Begin
1. What is my Website?
2. How will my Website profit me?
3. Who do I want engaging my Website?
4. What does a “conversion” look like?
5. What’s my budget for the Website (factor time into
this!)?
3. What is my Website?
A Website can be one of three things:
1. An ecommerce solution
2. A media medium
3. A service provider
4. How Will My Website Profit Me?
A Website can profit you in many ways - here’s five:
1. Generate leads for your product/services
2. Sell your products
3. Promote your industry expertise
4. Generate ad revenue
5. Expand your brand’s reach and credibility
5. Who do I want engaging my Website?
This answer depends heavily on the answer to “What is my
Website?” You might want:
1. Prospective Consumers
2. Prospective Investors
3. Trend Setters
4. Fellow Industry Experts
5. A loyal following who will buy what I tell them to buy.
6. What does a conversion look like for my
Website?
All Websites have the potential to convert - but every
conversion is different. Do you want them to:
1. Buy
2. Share
3. Comment
4. Call
5. Click
7. What is my budget for my Website?
How much time and money can you reasonably invest in
your site?
1. Small investment - no more than 10 hours per week
and no more than $100 per month
2. Medium investment - no more than 35 hours per week
and no more than $2500 per month
3. Large investment - 50+ hours per week and $4000+
per month.