1. Why Blog? Benefits of
Blogging for Business
Fundamental to any marketing activities is communication. When seeking to communicate within a business
environment, then having a platform that provides the opportunity to communicate with specific audiences, on a
regular basis at a very low cost, offers true and significant benefits.
By communiating and instigating a conversation with audiences, a business blog can engender and build loyalty,
whilst attracting new customers and optimising recall and credibility with all readers.
Building an insightful, informative, interesting blog provides significant benefits for the long term benefit of any
business.
Key to the ongoing success of blogging is management of the activity and associated platforms in order to ensure
that entries are relevant, up to date and targeted.
Typically, the primary cost to any business is the time needed to research and write blog posts. Ideally, a member of
your business should be tasked with producing pieces and be provided with sufficient time to produce and manage
the distribution of pieces, moving forward.
Blogging can provide excellent marketing opportunities including the ability to:
• Foster Relationships
• Engender and develop Loyalty
• Prompt Trial and Re-Trial
• Promote Natural Search results and search engine ranking
Google Adsense also provides the opportunity to treat the platform as an addtional income source.
So, where do you start? Here are some key pointers to help you get started:
Set a goal of updating at least twice a week and almost monitor posts; this will avoid visitors reading your blog
and seeing it as being neglected or outdated and make them unlikely to visit again.
Blogs should be written to inform and interest the reader, not to provide a platform to bombard the viewer with
a stream of business and corporate messages.
Think of your blog as the human face of your business, online. Content should be relevant and include the latest
news from your industry, product updates and interview.
Less is more – think frequent updates, rather than infrequent large pieces.
Incorporate a list of bookmarking tools at the end of each post so that your reader can resend your content.
Popular bookmarketing sites include Del.icious, Digg, Twitter etc.
Incorporate RSS feeds into your blog so that users can subscribe to updates, utilising the subscription buttons.
This will ensure that they are notified every time you update your blog.
Allow some time to increase the visibility of your blog, via blog directories. This is particularly useful within
search engines.
If you need more information or would like some help with blogging, then please do get in touch via
info@garnermarketing.co.uk or call to chat through your immediate needs. We look forward to hearing from you.
We look forward to hearing from you.